South Korea: Light Vehicle Sales Summary. October 2013.

Accordingly with data released by KAMA and KAIMA, the two South Korean Associations of Automotive Manufacturers, in October South Korean domestic market was flat from last year posting 136.131 sales. Year to date sales were 1.262.841 up only 0.8% from year ago.

Looking at the best brands performance last month:

Hyundai sold 57.553 vehicles improving share at 42.3%, up 1.6 points from September. Year-to-date sales were 536.403 with a share of 42.5%, down 1.0 points from last year. Hyundai held 5 models in the top 6, with the Porter new market leader.

Kia sold 39.000 vehicles with a share of 28.6%, up 0.3 points of share from the previous month. Year-to-date sales were 379.277 with a share of 30.0%, down 1.5 points from last year. Kia held 8 models in the top 25, with the top model Morning ranked fourth.

Chevrolet/Daewoo in 3rd sold 13.922 cars with a share of 10.2%, down 1.5 points of share from September. Year-to-date sales were 119.087 with a share of 9.4%, down 0.3 points from last year. The top model Spark ranked 9th.

SsangYong was back in its traditional fourth place after that in September had been overtaken by Samsung. Sales were 6.202 units with a share of 4.6%, up 0.7 from September. Year-to-date sales were 50.746 with a share of 4.0%, up 1.0 points from last year. The top model Korando C. ranked 17th.

Renault/Samsung was 5th with 5.350 vehicles and a share of 3.9%, down 0.5 points from the previous month. Year-to-date sales were 46.799 with a share of 3.7%, down 0.2 points from FY 2012. The best-selling model was the SM5 ranked 15th.

BMW was back importer leader placing in sixth with 2.939 sales and a share of 2.2%, up 0.5 points from September. Year-to-date sales were 28.027 with 2.2% of share, up 0.4 points from FY 2012.

Volkswagen ranked 7th with 2.890 sales and 2.1% of share, down 0.1 points from the previous month. Year-to-date Volkswagen was 7th with 21.401 sales and 1.7% of share, up 0.5 points from last year.

Mercedes was 8th selling 2.238 units with a share of 1.6%, down 0.5 points of share from September. Year-to-date Mercedes was 8th with 20.822 sales and 1.6% of share, up 0.3 points from last year.

In the table below, the Top 25 brands, ranked for year to date position:

Rank Oct

Rank Sep

Rank Ytd

Brand

Oct

Ytd 2013

FY 2012

I Half 2013

Sep 2013

Oct 2013

Ytd 2013

1

1

1

Hyundai

57.553

536.403

43,5%

43,5%

40,7%

42,3%

42,5%

2

2

2

Kia

39.000

379.277

31,5%

30,4%

28,3%

28,6%

30,0%

3

3

3

Chevrolet

13.922

119.087

9,6%

8,7%

11,7%

10,2%

9,4%

4

5

4

SsangYong

6.202

50.846

3,0%

3,9%

3,9%

4,6%

4,0%

5

4

5

Renault Samsung

5.350

46.799

3,9%

3,5%

4,4%

3,9%

3,7%

6

8

6

BMW

2.939

28.027

1,8%

2,2%

1,7%

2,2%

2,2%

7

6

7

Volkswagen

2.890

21.401

1,2%

1,5%

2,2%

2,1%

1,7%

8

7

8

Mercedes

2.238

20.822

1,3%

1,6%

2,1%

1,6%

1,6%

9

9

9

Audi

1.803

16.514

1,0%

1,3%

1,5%

1,3%

1,3%

10

10

11

Ford

702

6.277

0,3%

0,4%

0,5%

0,5%

0,5%

11

11

12

Mini

522

5.074

0,4%

0,4%

0,5%

0,4%

0,4%

12

13

13

Lexus

463

4.390

0,3%

0,3%

0,4%

0,3%

0,3%

13

12

10

Toyota

418

6.445

0,7%

0,6%

0,4%

0,3%

0,5%

14

14

15

Chrysler

343

3.389

0,3%

0,3%

0,3%

0,3%

0,3%

15

18

16

Land Rover

285

2.493

0,1%

0,2%

0,2%

0,2%

0,2%

16

15

14

Honda

272

4.185

0,3%

0,4%

0,3%

0,2%

0,3%

17

16

17

Nissan

232

2.468

0,2%

0,2%

0,3%

0,2%

0,2%

18

17

18

Peugeot

207

2.258

0,2%

0,2%

0,2%

0,2%

0,2%

19

20

19

Porsche

195

1.695

0,1%

0,1%

0,1%

0,1%

0,1%

20

19

20

Jaguar

175

1.514

0,1%

0,1%

0,2%

0,1%

0,1%

21

22

21

Volvo

168

1.488

0,1%

0,1%

0,1%

0,1%

0,1%

22

21

22

Infiniti

130

863

0,1%

0,1%

0,1%

0,1%

0,1%

23

24

24

Fiat

88

277

0,0%

0,0%

0,0%

0,1%

0,0%

24

23

23

Citroen

38

394

0,0%

0,0%

0,1%

0,0%

0,0%

25

26

25

Cadillac

26

257

0,0%

0,0%

0,0%

0,0%

0,0%

Hyundai Porter kept leadership with 9.085 sales and a share of 6.7%, up 1.7 points from the previous month. Year-to-date it was third with 75.450 sales and 6.0% of share.

Hyundai Avante was 2nd with 8.521 units and a share of 6.3%, down 0.3 points from the previous month. Year to date Avante became market leader with 78.035 units, just few more than the Morning.

Hyundai Grandeur advanced in 3rd with 8.115 sales and a share of 6.0%, up 1.0 points from the previous month. Year to date it was fourth with 74.919 sales and 5.9% of share.

Kia Morning slipped in 4th with 7.913 units and a share of 5.8%, down 0.8 points from the previous month, followed by Hyundai Sonata in 5th with 7.452 sales and a share of 5.05.

Hyundai Santa Fe was 7th with 6.741 sales and 5.0% of share, ahead of Kia K5 and Sportage, respectively 7th and 8th with 5.478 and 5.477 sales.

Chevrolet Spark fell in 9th from 6th with 5.193 sales while Kia Bongo was stable in 10th with 4.173.

In the table below, the Top 25 models, ranked by last month position:

Rank Oct

Rank Sep

Rank 2013

Model

Oct

YTD Oct

FY   2012

I Half 2013

Sep 2013

Q3 2013

Oct 2013

Ytd 2013

1

5

3

Hyundai Porter

9.085

75.450

5,7%

6,2%

5,0%

5,2%

6,7%

6,0%

2

1

1

Hyundai Avante

8.521

78.035

7,2%

6,0%

8,1%

6,6%

6,3%

6,2%

3

4

4

Hyundai Grandeur

8.115

74.919

5,8%

6,2%

5,0%

5,4%

6,0%

5,9%

4

2

2

Kia Morning

7.913

77.550

6,1%

6,3%

6,6%

6,0%

5,8%

6,1%

5

3

5

Hyundai Sonata

7.452

74.719

6,8%

6,2%

6,0%

5,5%

5,5%

5,9%

6

7

6

Hyundai Santa fe

6.741

66.188

4,5%

5,6%

4,6%

4,7%

5,0%

5,2%

7

8

7

Kia K5

5.478

51.594

5,1%

3,8%

4,3%

4,8%

4,0%

4,1%

8

11

12

Kia Sportage

5.477

35.272

2,9%

2,5%

2,6%

2,9%

4,0%

2,8%

9

6

8

Chevrolet Spark

5.193

49.671

4,2%

3,7%

4,9%

4,5%

3,8%

3,9%

10

10

9

Kia Bongo

4.173

42.347

3,1%

3,7%

2,7%

2,8%

3,1%

3,4%

11

13

13

Hyundai ix35

4.029

35.132

2,5%

2,5%

2,5%

3,2%

3,0%

2,8%

12

12

11

Hyundai Grand Starex

3.281

36.011

2,9%

3,2%

2,6%

2,4%

2,4%

2,9%

13

9

10

Kia K3

3.052

42.266

1,7%

3,7%

2,9%

3,1%

2,2%

3,3%

14

14

17

Kia Sorento

2.897

23.957

2,3%

1,7%

2,3%

2,2%

2,1%

1,9%

15

15

15

Samsung SM5

2.643

25.016

2,1%

2,0%

2,2%

2,0%

1,9%

2,0%

16

25

14

Kia Carnival

2.509

27.055

2,0%

2,1%

1,0%

2,3%

1,8%

2,1%

17

23

20

SsangYong Korando Sports

2.377

18.106

1,3%

1,4%

1,3%

1,4%

1,7%

1,4%

18

17

18

Kia Ray

2.223

23.051

2,9%

1,8%

1,9%

1,9%

1,6%

1,8%

19

21

21

SsangYong Korando C

2.037

15.458

1,1%

1,1%

1,4%

1,3%

1,5%

1,2%

20

16

16

Hyundai Accent

1.958

24.848

2,0%

2,1%

1,9%

2,0%

1,4%

2,0%

21

18

23

Chevrolet Cruze

1.805

14.623

1,4%

0,9%

1,7%

1,5%

1,3%

1,2%

22

19

19

Kia K7

1.802

20.847

1,3%

1,8%

1,5%

1,4%

1,3%

1,7%

23

22

22

Samsung SM3

1.739

14.977

1,1%

1,1%

1,4%

1,4%

1,3%

1,2%

24

20

24

Kia Pride

1.560

12.560

1,1%

0,9%

1,4%

1,2%

1,1%

1,0%

25

35

36

Chevrolet Aveo

1.493

7.172

0,4%

0,5%

0,6%

0,5%

1,1%

0,6%

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