South Korean car market was stable in May, while Toyota boomed at 1% market share

Although reduced GDP and internal consumption, the already mature South Korean car market resists at maximum level, while domestic producers are heavily discounting to defend market share from a growing number of competitors, coming from all over the world. Two months ago, the last arrived was from Italy, with Fiat that registered the first 19 units, probably as demo cars.

In May sales were almost stable again with figures at 133.785, up 1.1% from last year and year-to-date sales at 622.166, down 0.8%. The full year volume is projected at 1.57 million, confirming at Korean market the World’s 11th rank.

Looking at the best brands performance:

Hyundai in 1st sold 57.942 units with a share of 43.3%, down 0.9 points of share from the previous month. Year-to-date May sales were 270.063 with a share of 43.4%. Hyundai held 9 models in the top 25, with the Sonata as market leader.

Kia in second sold 40.750 vehicles with a share of 30.5%, down 0.2 points of share from the previous month. Year-to-date sales were 189.954 with a share of 30.5%. Kia held 10 models in the top 25, with the Morning in 4th position.

Chevrolet/Daewoo in 3rd sold 11.810 units with a share of 8.8%, up 1.0 points of share from the previous month. Year-to-date sales were 55.042 with a share of 8.8%. Chevrolet held 2 models in the top 25, with the Spark in 8th position.

SsangYong in 4th sold 5.270 units with a share of 3.9%, stable from the previous month. Year-to-date May sales were 23.678 with a share of 3.8%. The top model, the Korando Sport, was ranked 20th.

Renault/Samsung was 5th with 4.602 sales and a share of 3.4%, flat from the previous month. Year-to-date sales were 21.886 with a share of 3.5%. The best-selling model was the SM5 in 18th position.

BMW in 6th sold 2.719 units, with a share of 2.1%, down 0.1 points from the previous month. Year-to-date sales were 14.155 with a share of 2.3%.

Mercedes was 7th with 1.995 sales, only 43 models more than Volkswagen, and a share of 1.5%, down 0.3 points from the previous month. Year-to-date sales were 9.784 with a share of 1.6%.

Volkswagen was 8th with 1.952 units and a share of 1.5%, down 0.2 points from the previous month. Year-to-date sales were 9.208 with a share of 1.5%.

Audi was 9th with 1.632 vehicles and a share of 1.2%, down 0.1 points of share from the previous month. Year-to-date sales were 7.756 with a share of 1.2%.

Toyota maintained its 10th position selling 1.314 units with a share of 1.0%, up 0.6 points of share from the previous month. Year-to-date sales were 3.355 with a share of 0.5%.

In the table below, the Top 25 brands, ranked for year to date position:

Rank YTD

Brand

May

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Hyundai

57.942

270.063

43,9%

42,6%

43,9%

43,2%

44,2%

43,3%

43,4%

2

Kia

40.750

189.954

31,1%

31,5%

31,0%

30,5%

30,7%

30,5%

30,5%

3

Chevrolet

11.810

55.042

10,0%

9,6%

9,7%

9,3%

7,8%

8,8%

8,8%

4

SsangYong

5.270

23.678

3,1%

3,3%

3,3%

3,7%

3,9%

3,9%

3,8%

5

Renault Samsung

4.602

21.886

3,5%

3,6%

3,8%

3,6%

3,4%

3,4%

3,5%

6

BMW

2.663

14.155

2,0%

2,0%

1,6%

2,5%

2,1%

2,0%

2,3%

7

Mercedes

1.995

9.784

1,4%

1,6%

1,2%

1,5%

1,8%

1,5%

1,6%

8

Volkswagen

1.952

9.208

1,0%

1,4%

1,4%

1,4%

1,7%

1,5%

1,5%

9

Audi

1.632

7.756

1,0%

1,1%

0,9%

1,2%

1,3%

1,2%

1,2%

10

Toyota

1.314

3.355

0,7%

0,8%

0,7%

0,4%

0,4%

1,0%

0,5%

11

Ford

657

2.712

0,3%

0,4%

0,3%

0,4%

0,4%

0,5%

0,4%

12

Honda

467

2.261

0,2%

0,3%

0,2%

0,4%

0,4%

0,3%

0,4%

13

Lexus

521

2.187

0,3%

0,3%

0,4%

0,3%

0,4%

0,4%

0,4%

14

Mini

461

1.956

0,4%

0,4%

0,4%

0,3%

0,3%

0,3%

0,3%

15

Chrysler

331

1.610

0,3%

0,3%

0,2%

0,3%

0,2%

0,2%

0,3%

16

Nissan

212

1.182

0,1%

0,1%

0,2%

0,2%

0,2%

0,2%

0,2%

17

Land Rover

270

1.117

0,1%

0,1%

0,1%

0,2%

0,2%

0,2%

0,2%

18

Peugeot

225

1.115

0,2%

0,1%

0,2%

0,2%

0,2%

0,2%

0,2%

19

Porsche

214

836

0,1%

0,1%

0,1%

0,1%

0,1%

0,2%

0,1%

20

Volvo

196

767

0,1%

0,2%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Jaguar

122

686

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Infiniti

55

379

0,1%

0,1%

0,1%

0,1%

0,0%

0,0%

0,1%

23

Citroen

44

176

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

24

Cadillac

33

133

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

25

Mitsubishi

19

99

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

Hyundai Sonata was the market leader with 8.365 units and a share of 6.3%, down 0.3 points from the previous month. Year-to-date sales were 39.015 with a share of 6.3%.

Hyundai Porter was 2nd with 8.337 units and a share of 6.2%, up 0.2 points from the previous month, followed by the Hyundai Avante in 3rd with 8.249 sales and a share of 6.2%, up 0.2 points from the previous month.

Kia Morning was 4th with 8.192 units and a share of 6.1%, stable from the previous month, followed by the Hyundai Grandeur in 5th with 7.771 sales and a share of 5.8%, stable from April, and by the Hyundai Santa Fe in 6th with 7.199 sales and a share of 5.4%, down 0.2 points from the previous month.

Kia K3 was 7th with 4.890 units and a share of 3.7%, down 0.1 points from the previous month, followed by the Chevrolet Spark in 8th, up 4 spots from April, with 4.501 sales and a share of 3.4%, up 0.7 points from the previous month.

In the table below, the Top 25 models, ranked by last month position:

Rank  May

Rank Apr

Rank 2012

Model

May

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD 2013

1

1

2

Hyundai Sonata

8.365

   39.015

7,3%

6,7%

6,2%

6,6%

6,3%

6,3%

2

4

5

Hyundai Porter

8.337

   38.180

5,3%

5,9%

6,1%

6,0%

6,2%

6,1%

3

3

1

Hyundai Avante

8.249

   37.499

7,3%

7,1%

6,0%

6,0%

6,2%

6,0%

4

2

3

Kia Morning

8.192

   39.734

6,6%

5,5%

6,6%

6,1%

6,1%

6,4%

5

5

4

Hyundai Grandeur

7.771

   38.782

5,4%

5,3%

6,5%

5,8%

5,8%

6,2%

6

6

7

Hyundai Santa Fe

7.199

   34.125

5,1%

6,0%

5,5%

5,6%

5,4%

5,5%

7

7

18

Kia K3

4.890

   23.616

1,0%

5,2%

3,8%

3,8%

3,7%

3,8%

8

12

8

Chevrolet Spark

4.501

   23.644

4,3%

3,8%

4,4%

2,7%

3,4%

3,8%

9

8

6

Kia K5

4.373

   22.371

4,8%

4,1%

3,7%

3,8%

3,3%

3,6%

10

9

9

Kia Bongo

4.372

   22.855

2,6%

3,2%

3,8%

3,7%

3,3%

3,7%

11

10

10

Hyundai Grand Starex

3.927

   20.391

2,0%

3,2%

3,4%

3,2%

2,9%

3,3%

12

11

11

Kia Sportage

3.384

   15.663

3,3%

2,3%

2,4%

2,7%

2,5%

2,5%

13

13

13

Hyundai Tucson ix

3.348

   14.760

2,6%

2,6%

2,2%

2,6%

2,5%

2,4%

14

14

17

Hyundai Accent

2.944

   12.561

2,1%

1,8%

1,8%

2,3%

2,2%

2,0%

15

15

16

Kia Carnival R

2.780

   12.870

2,2%

1,8%

2,1%

2,1%

2,1%

2,1%

16

17

14

Kia Sorento

2.627

   10.664

2,8%

2,3%

1,6%

1,8%

2,0%

1,7%

17

18

12

Kia Ray

2.578

   11.335

2,5%

1,9%

1,8%

1,7%

1,9%

1,8%

18

16

15

Samsung SM5

2.388

   12.539

1,8%

2,4%

2,2%

1,9%

1,8%

2,0%

19

19

21

Kia K7

2.124

   11.699

0,9%

2,1%

2,0%

1,7%

1,6%

1,9%

20

28

19

Chevrolet Cruze

1.768

     5.521

1,5%

1,4%

0,8%

0,8%

1,3%

0,9%

20

20

20

SsangYong Korando Sports

1.768

     8.161

1,2%

1,0%

1,3%

1,3%

1,3%

1,3%

21

23

24

Samsung SM3

1.450

     6.392

1,3%

1,0%

1,0%

1,1%

1,1%

1,0%

22

22

25

SsangYong Korando C

1.377

     7.191

1,2%

1,4%

1,2%

1,1%

1,0%

1,2%

23

25

22

Hyundai Genesis

1.154

     5.614

1,3%

1,0%

0,9%

0,9%

0,9%

0,9%

24

21

44

Kia Carens

1.146

     4.089

0,0%

0,2%

0,4%

1,1%

0,9%

0,7%

To be immediately updated on World’s car markets facts and data, please subscribe to our free newsletter. Just click here.

To receive a deep report on single or multiple markets, with data, facts and perspectives, just contact us for a quotation, mailing at info@focus2move.com.

This report was written by Camilla.

(71)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018