Spain: November 2012 car market dropped 20%. PIVE or peanuts?

November car sales were 48.209 sales, down 20.2% and year-to-date sales were 648.570, down 12.5% from last year. It looks clear that the introduction of scrap incentives for +12 years old vehicles is not supporting the market, in spite of the ANFAC (the local association of car makers) estimated that over 40.000 sales were supported by the PIVE program, introduced in mid-October.

The economic scenario is really negative and the recession will inevitably persist in Spain for the whole 2013, as the absolute priority for the country is the reduction of public deficit. Increased taxation, heavy unemployment and credit crunch are effects and causes of the current economic environment and incentives to the car sector look like a peanut given to a powerful lobbyist organization more than a useful support to the Spanish people any day more in trouble demanding new jobs rather than new vehicles.

Looking at the best brands performance:

Citroen jumped to the top of the market (4th year-to-date), selling 3.953 units with a share of 8.2%, up 2.6 points of share from the previous month. Year-to-date November sales were 49.199 with a share of 7.6%.The best-selling model was the Citroen C4, 2nd this month.

Volkswagen maintained its 2ndposition, with 3.934 sales and a share of 8.2%, down 0.6 points of share from the previous month. Year-to-date sales were 58.597 with a share of 9.0%. Volkswagen Golf was 6th this month, while the Polo was 15th.

Seat was 3rd, with 3.701 sales and a share of 7.7%, down 0.5 points of share from October. Year-to-date sales were 50.509 with a share of 7.8%. The best-selling model was the Seat Leon, 3rd this month, followed by the Ibiza, 5th.

Peugeot was 4th. Sales were 3.593 with a share of 7.5%, up 0.2 points from the previous month. Year-to-date sales were 51.158 with a share of 7.9%.The Peugeot 208 was 9th this month.

Opel was 5th (7th year-to-date) with 3.513 sales and a share of 7.3%, up 1.4 points from the previous month. Year-to-date sales were 46.342 with a share of 7.1%. The top model was the Corsa, 7th this month, followed by the Astra, 8th.

Renault got down to the 6th position, selling 3.418 units for a share of 7.1, down 1.9 points from the previous month. Year-to-date sales were 48.144 with a share of 7.4%.

Ford was 7th, with 2.957 units and a share of 6.1%, up 0.4 points from October. Year-to-date sales were 47.044 with a share of 7.2%. The best-selling model was the C-Max, 4th this month.

Hyundai was 8th (11th year-to-date) with 2.802 sales and a share of 5.8%, up 1.4 points from the previous month. Year-to-date sales were 26.619 with a share of 4.1%. The best-selling model was the i30, 10th this month.

Behind, Dacia posted a bad month, selling 1.202 units for a share of 2.5%, down 1.7 points from the previous month.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank

Brand

Nov

Ytd Nov

Q1

Q2

Q3

Oct

Nov

Ytd Nov

1

Volkswagen

3.934

58.597

9,1%

9,5%

8,5%

8,8%

8,2%

9,0%

2

Peugeot

3.593

51.158

7,8%

8,3%

7,7%

7,3%

7,5%

7,9%

3

Seat

3.701

50.509

7,7%

8,3%

7,2%

8,2%

7,7%

7,8%

4

Citroen

3.953

49.199

7,8%

8,1%

6,9%

5,6%

8,2%

7,6%

5

Renault

3.418

48.144

6,5%

8,0%

7,5%

9,0%

7,1%

7,4%

6

Ford

2.957

47.044

8,1%

7,1%

7,2%

5,7%

6,1%

7,2%

7

Opel

3.513

46.342

6,8%

7,8%

7,0%

5,9%

7,3%

7,1%

8

Audi

2.258

34.141

5,2%

5,4%

5,3%

5,4%

4,7%

5,3%

9

Toyota

2.526

33.704

5,3%

4,5%

5,8%

5,5%

5,2%

5,2%

10

Nissan

2.527

32.884

5,5%

4,6%

5,0%

5,6%

5,2%

5,1%

11

Hyundai

2.802

26.619

3,9%

3,6%

4,4%

4,4%

5,8%

4,1%

12

BMW

2.349

24.488

3,9%

3,0%

3,9%

4,8%

4,9%

3,8%

13

Mercedes

1.444

19.563

3,0%

2,8%

3,2%

3,2%

3,0%

3,0%

14

Kia

1.431

17.101

2,5%

2,2%

3,2%

2,7%

3,0%

2,6%

15

Dacia

1.202

15.385

1,8%

2,3%

2,6%

4,2%

2,5%

2,4%

16

Fiat

1.077

15.106

2,5%

2,5%

1,9%

2,3%

2,2%

2,3%

17

Chevrolet

853

14.228

2,2%

2,2%

2,4%

1,9%

1,8%

2,2%

18

Skoda

779

13.232

2,3%

2,1%

1,9%

1,6%

1,6%

2,0%

19

Mini

474

6.774

1,1%

1,0%

1,1%

0,9%

1,0%

1,0%

20

Land Rover

492

5.950

1,0%

0,9%

0,9%

1,0%

1,0%

0,9%

21

Volvo

480

5.676

0,9%

0,9%

0,8%

0,9%

1,0%

0,9%

22

Honda

410

5.312

0,8%

0,7%

1,0%

1,0%

0,9%

0,8%

23

Mazda

308

4.235

0,6%

0,6%

0,7%

0,5%

0,6%

0,7%

24

Mitsubishi

279

3.707

0,6%

0,5%

0,7%

0,6%

0,6%

0,6%

25

Alfa Romeo

234

3.523

0,4%

0,6%

0,7%

0,5%

0,5%

0,5%

Looking at the best models performance, the Nissan Qashqai was the market leader (2nd year-to-dare) with 1.563 units and a share of 3.2%, up 0.1 points from the previous month.

Citroen C4 was 2nd (15th last month and 7th year-to-date), selling 1.472 units for a share of 3.1%, up 1.6 points from the previous month, followed by the Seat Leon in 3rd(8th year-to-date) that sold 1.430 units for a share of 3.0%, up 0.2 points from October.

Renault Megane was 4th (3rd year-to-date), with 1.353 units and a share of 2.8%, followed by the Seat Ibiza in 5th (1st year-to-date) that sold 1.320 vehicles for a share of 2.7%.

In 6th there was the Volkswagen Golf (4th year-to-date) with 1.264 units and a share of 2.6%, followed by the Opel Corsa in 7th (6th year-to-date) with 1.106 units and a share of 2.5%, up 0.6 points from the previous month.

Behind, Hyundai i30 climbed to 10th from 19th position (26th year-to-date) and the i20 to 37th from 52nd (58th year-to-date), while the Renault Scenic fell to 24th from 14th (19th year-to-date) and the Yaris to 29th from 12th.

In the table below, the best-selling 50 models, ranked for last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

Ytd Nov

I Half

Q3

Oct

Nov

Ytd Nov

1

2

2

Nissan Qashqai

1.563

20.473

3,2%

3,1%

3,1%

3,2%

3,2%

2

15

7

Citroen C4

1.472

15.187

2,5%

2,0%

1,5%

3,1%

2,3%

3

4

8

Seat Leon

1.430

15.054

2,2%

2,4%

2,8%

3,0%

2,3%

4

3

3

Renault Megane

1.353

19.067

3,0%

2,8%

2,9%

2,8%

2,9%

5

5

1

Seat Ibiza

1.320

22.349

3,9%

2,7%

2,7%

2,7%

3,4%

6

6

4

Volkswagen Golf

1.264

17.124

2,7%

2,5%

2,6%

2,6%

2,6%

7

11

6

Opel Corsa

1.195

15.824

2,7%

1,8%

1,9%

2,5%

2,4%

8

10

10

Opel Astra

1.106

12.521

2,0%

1,6%

2,3%

2,3%

1,9%

9

8

22

Peugeot 208

1.086

7.645

0,7%

1,7%

2,4%

2,3%

1,2%

10

19

26

Hyundai i30

876

7.281

1,0%

1,3%

1,4%

1,8%

1,1%

11

21

13

Citroen C3

869

12.050

2,0%

1,6%

1,2%

1,8%

1,9%

12

1

14

Renault Clio

841

11.440

1,6%

1,8%

3,4%

1,7%

1,8%

13

13

9

Peugeot 308

833

13.509

2,3%

1,8%

1,6%

1,7%

2,1%

14

29

17

Ford C-Max

821

9.469

1,4%

1,7%

1,1%

1,7%

1,5%

15

9

5

Volkswagen Polo

801

16.299

2,8%

2,1%

2,3%

1,7%

2,5%

16

16

37

BMW 3-Series

689

5.925

0,7%

1,2%

1,5%

1,4%

0,9%

17

18

20

Hyundai ix35

660

8.544

1,2%

1,6%

1,4%

1,4%

1,3%

18

20

11

Ford Focus

641

12.346

2,0%

1,9%

1,3%

1,3%

1,9%

19

17

30

Nissan Juke

619

6.953

1,0%

1,2%

1,4%

1,3%

1,1%

20

26

16

Citroen C4 Picasso

617

10.935

1,8%

1,7%

1,1%

1,3%

1,7%

21

25

23

BMW 1-Series

617

7.570

1,2%

1,0%

1,1%

1,3%

1,2%

22

24

32

Kia Sportage

608

6.798

0,9%

1,3%

1,1%

1,3%

1,0%

23

23

27

Volkswagen Passat

606

7.238

1,1%

1,2%

1,1%

1,3%

1,1%

24

14

19

Renault Scenic

601

8.960

1,3%

1,5%

1,5%

1,2%

1,4%

25

7

21

Dacia Sandero

595

8.138

1,1%

1,3%

2,5%

1,2%

1,3%

26

33

33

Volkswagen Tiguan

581

6.544

1,0%

1,1%

1,0%

1,2%

1,0%

27

30

12

Ford Fiesta

578

12.067

2,2%

1,5%

1,1%

1,2%

1,9%

28

27

34

Peugeot 3008

576

6.025

1,0%

0,7%

1,1%

1,2%

0,9%

29

12

25

Toyota Yaris

573

7.528

1,1%

1,2%

1,7%

1,2%

1,2%

30

22

18

Toyota Auris

565

9.039

1,4%

1,6%

1,2%

1,2%

1,4%

31

28

24

Audi A3

514

7.533

1,2%

1,1%

1,1%

1,1%

1,2%

32

40

28

Opel Insignia

503

7.103

1,1%

1,1%

0,8%

1,0%

1,1%

33

43

49

Kia Cee’d

488

4.202

0,5%

0,9%

0,8%

1,0%

0,6%

34

44

40

Peugeot 508

438

5.496

0,8%

0,9%

0,7%

0,9%

0,8%

35

31

29

Seat Altea

427

6.967

1,1%

1,1%

1,0%

0,9%

1,1%

36

36

39

Audi A1

426

5.638

0,9%

0,8%

0,9%

0,9%

0,9%

37

52

58

Hyundai i20

423

3.436

0,5%

0,6%

0,6%

0,9%

0,5%

38

34

31

Audi A4

412

6.900

1,1%

1,2%

1,0%

0,9%

1,1%

39

48

47

Ford Kuga

408

4.386

0,6%

0,8%

0,7%

0,8%

0,7%

40

 

79

BMW X3

408

2.273

0,0%

0,0%

0,0%

0,8%

0,4%

41

 

77

Fiat Punto

389

2.453

0,0%

0,0%

0,0%

0,8%

0,4%

42

32

42

Mercedes B Class

360

5.142

0,8%

0,8%

1,0%

0,7%

0,8%

43

35

41

Dacia Duster

357

5.186

0,8%

0,8%

0,9%

0,7%

0,8%

44

45

53

Range Rover Evoque

353

3.943

0,6%

0,6%

0,7%

0,7%

0,6%

45

41

35

Mercedes C Class

351

5.980

1,0%

0,9%

0,8%

0,7%

0,9%

46

49

43

Volkswagen Touran

335

4.883

0,8%

0,6%

0,6%

0,7%

0,8%

47

46

45

Chevrolet Cruze

335

4.733

0,7%

0,8%

0,7%

0,7%

0,7%

48

 

64

Renault Laguna

334

2.983

0,0%

0,0%

0,0%

0,7%

0,5%

49

 

84

Mercedes A Class

330

2.084

0,0%

0,0%

0,0%

0,7%

0,3%

50

47

48

Peugeot 5008

324

4.345

0,6%

0,8%

0,7%

0,7%

0,7%

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This report was written by Camilla.

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