Spanish car market was flat in June 2013. Renault, Dacia & Fiat the winners of the month.

Spanish car sales were 72.870 in June, down 0.5%. On year-to-date basis, sales loss was reduced at only 4.8%, with a total volume of 386.476 units. The short term effect of incentive program, named PIVE, was limited to the 22% of these vehicles or 85.609 units in the first half.

While official releases from local manufacturers association are obviously favorable to the effect and support obtained by the market from scrap incentive program, we have to argue that in absence of structural improvement of economic basis, a short term incentive program result only in a sales pull ahead. In addition, support the purchase of an expensive commodity, like a car, focalized consumer’s to this sector, reducing available budget for others expenses and in a circumstance of economic recession, this effect is much higher.

June reported one winner and two losers. The first winner was Renault, which boomed sales and share, recovering the shortfall of May. Strong performance was posted by Fiat, able to increase by 0.9 points of share and Dacia, soared in 11th place with a share of 4.4%, its best in Spain. Losers were Volkswagen and Ford, booth losing over 2 points of share.

Looking at the best brands performance:

Renault recovered from awful May and jumped at market leadership, with 7.217 sales and a share of 9.9%, up 4.9 points from the previous month. Year-to-date it was 5th, recovering 2 spots, with 27.263 sales and a share of 7.1%. Clio soared in 2nd place and the Megane in 4th.

Seat recovered in 2nd place from the 4th place in May, selling 6.496 units with a share of 8.9%, up 1.1 points of share from the previous month. In the first half of the year, Seat was leader selling 35.029 cars with a share of 9.1%. The Ibiza was third in the June ranking, while kept the leadership in the first half.

Opel slipped in third place from leadership, but was performing really well again. June sales were 6.257 with a share of 8.6%, down 1.1 points of share from the previous month, but up 0.9 from Q1. In the first half it was third, not far from Volkswagen, with 31.749 sales and a share of 8.2%. Although losing some share, Corsa confirmed the leadership in the market.

Peugeot was 4th, up 1 spot, with 5.254 sales and a share of 7.2%, down 0.4 points from the previous month. In year-to-date ranking Peugeot was 4th with 30.821 sales and 8.0% share. The top model was again the 208 in 7th, while the 308 was 17th.

Volkswagen‘s struggled in June and was 5th with 5.106 units and only a 7.0% of share, the worst this year and 2.1 points down from May. First half it was second with 33.542 units and 8.7% of share, losing terrain from aggressive Seat performance. Golf dropped from 3rd to 9th place, behind Polo which was 8th.

Ford dropped in 6th, down 3 spots with 4.446 sales and 6.1% of share, down 2.2 points. Cumulated sales were 25.391 with a share of 6.6% and positioning Ford in 6th place. Top model was the C-Max in 13th place.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank Ytd

Brand

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

Ytd   2013

1

Seat

6.496

35.029

8,3%

7,2%

8,1%

8,9%

7,8%

8,9%

9,1%

2

Volkswagen

5.106

33.542

9,5%

8,5%

8,2%

8,7%

9,1%

7,0%

8,7%

3

Opel

6.257

31.749

7,8%

7,0%

6,5%

7,7%

9,7%

8,6%

8,2%

4

Peugeot

5.254

30.821

8,3%

7,7%

7,9%

8,5%

7,6%

7,2%

8,0%

5

Renault

7.217

27.263

8,0%

7,5%

8,3%

6,9%

5,0%

9,9%

7,1%

6

Ford

4.446

25.391

7,1%

7,2%

6,6%

6,2%

8,3%

6,1%

6,6%

7

Citroen

4.152

25.044

8,1%

6,9%

6,7%

7,5%

5,4%

5,7%

6,5%

8

Audi

3.683

20.931

5,4%

5,3%

4,6%

5,5%

5,5%

5,1%

5,4%

9

Nissan

2.796

18.570

4,6%

5,0%

5,4%

5,1%

5,4%

3,8%

4,8%

10

Toyota

3.261

17.406

4,5%

5,8%

5,0%

4,4%

4,8%

4,5%

4,5%

11

Hyundai

3.255

16.287

3,6%

4,4%

5,2%

4,1%

4,6%

4,5%

4,2%

12

BMW

2.478

15.132

3,0%

3,9%

4,0%

4,9%

2,8%

3,4%

3,9%

13

Mercedes

2.556

13.081

2,8%

3,2%

3,2%

3,2%

3,8%

3,5%

3,4%

14

Dacia

3.177

11.822

2,3%

2,6%

3,8%

2,9%

3,0%

4,4%

3,1%

15

Fiat

2.569

11.476

2,5%

1,9%

2,1%

2,9%

2,6%

3,5%

3,0%

16

Kia

1.989

10.055

2,2%

3,2%

2,8%

2,2%

3,1%

2,7%

2,6%

17

Skoda

1.306

7.326

2,1%

1,9%

1,6%

1,7%

2,2%

1,8%

1,9%

18

Chevrolet

1.709

6.775

2,2%

2,4%

1,8%

1,3%

1,9%

2,3%

1,8%

19

Mini

930

4.411

1,0%

1,1%

1,0%

1,1%

1,2%

1,3%

1,1%

20

Land Rover

561

3.722

0,9%

0,9%

1,0%

1,0%

1,0%

0,8%

1,0%

21

Honda

552

3.307

0,7%

1,0%

1,0%

1,0%

0,8%

0,8%

0,9%

22

Volvo

631

3.141

0,9%

0,8%

1,1%

0,8%

1,0%

0,9%

0,8%

23

Mazda

492

2.551

0,6%

0,7%

0,6%

0,7%

0,6%

0,7%

0,7%

24

Mitsubishi

393

1.744

0,5%

0,7%

0,6%

0,4%

0,4%

0,5%

0,5%

25

Alfa Romeo

208

1.572

0,6%

0,7%

0,5%

0,5%

0,3%

0,3%

0,4%

Commenting Top 50 models ranking it is important to underline Renault Group models performance, with Clio in 2nd from 13th, Megane in 4th from 11th and Dacia Sandero in 5th from 17th. Behind, Scenic soared in 15th from 33rd.

In the table below, the best-selling 50 models, ranked for last month position:

Rank Jun

Rank May

Rank 2012

Model

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

YTD 2013

1

1

6

Opel Corsa

2.949

   13.354

3,0%

1,8%

2,2%

3,0%

4,6%

4,0%

3,5%

2

13

13

Renault Clio

2.854

   10.725

1,8%

1,8%

2,8%

2,9%

1,9%

3,9%

2,8%

3

2

1

Seat Ibiza

2.620

   13.690

3,7%

2,7%

2,8%

3,0%

3,4%

3,6%

3,5%

4

11

3

Renault Megane

2.270

     9.505

3,4%

2,8%

2,9%

2,4%

2,2%

3,1%

2,5%

5

17

18

Dacia Sandero

2.227

     7.178

1,1%

1,3%

2,4%

1,8%

1,6%

3,1%

1,9%

6

8

7

Seat Leon

1.949

   11.368

2,3%

2,4%

2,8%

3,2%

2,2%

2,7%

2,9%

7

5

19

Peugeot 208

1.782

   10.392

1,5%

1,7%

2,9%

2,7%

2,8%

2,4%

2,7%

8

7

5

Volkswagen Polo

1.593

   11.611

2,9%

2,1%

2,1%

3,1%

2,5%

2,2%

3,0%

9

3

4

Volkswagen Golf

1.585

   10.089

2,9%

2,5%

2,2%

2,6%

3,1%

2,2%

2,6%

10

6

2

Nissan Qashqai

1.464

   11.236

3,1%

3,1%

3,3%

3,3%

2,7%

2,0%

2,9%

11

15

23

Hyundai i30

1.262

     5.702

1,0%

1,3%

1,8%

1,5%

1,7%

1,7%

1,5%

12

10

10

Opel Astra

1.192

     8.509

1,9%

1,6%

2,1%

2,3%

2,2%

1,6%

2,2%

13

14

17

Ford C-Max

1.116

     5.453

1,4%

1,7%

1,6%

1,3%

1,8%

1,5%

1,4%

14

18

8

Citroen C4

1.109

     6.874

2,3%

2,0%

2,2%

2,1%

1,5%

1,5%

1,8%

15

33

21

Renault Scenic

1.085

     4.094

1,5%

1,5%

1,3%

1,0%

0,9%

1,5%

1,1%

16

12

12

Ford Focus

1.046

     6.038

2,1%

1,9%

1,4%

1,6%

1,9%

1,4%

1,6%

17

19

9

Peugeot 308

948

     6.940

2,1%

1,8%

1,7%

2,2%

1,4%

1,3%

1,8%

18

16

24

Audi A3

940

     5.450

1,2%

1,1%

1,1%

1,4%

1,6%

1,3%

1,4%

19

9

30

Nissan Juke

928

      5.425

1,0%

1,2%

1,3%

1,3%

2,2%

1,3%

1,4%

20

25

38

Audi A1

902

     4.452

1,0%

0,8%

0,9%

1,1%

1,0%

1,2%

1,2%

21

49

36

BMW 3 Series

846

     4.070

0,7%

1,2%

1,2%

1,3%

0,7%

1,2%

1,1%

22

22

20

Toyota Auris

843

     4.609

1,3%

1,6%

1,3%

1,2%

1,1%

1,2%

1,2%

23

20

15

Citroen C4 Picasso

836

     5.878

1,8%

1,7%

1,2%

1,8%

1,3%

1,1%

1,5%

24

27

31

Kia Sportage

823

     3.892

0,9%

1,3%

1,2%

0,9%

1,0%

1,1%

1,0%

25

47

45

Fiat Panda

801

     3.636

0,9%

0,5%

0,5%

0,9%

0,7%

1,1%

0,9%

26

32

39

Fiat 500

744

     3.461

1,0%

0,7%

0,4%

0,8%

0,9%

1,0%

0,9%

27

35

26

BMW 1 Series

732

     4.791

1,0%

1,0%

1,1%

1,6%

0,8%

1,0%

1,2%

28

40

29

Seat Altea

730

     3.952

1,2%

1,1%

1,1%

1,1%

0,8%

1,0%

1,0%

29

4

11

Ford Fiesta

723

     7.542

1,9%

1,5%

1,7%

2,0%

2,9%

1,0%

2,0%

30

43

28

Opel Insignia

709

     3.154

1,1%

1,1%

1,0%

0,7%

0,8%

1,0%

0,8%

31

41

50

Mini

663

     2.558

0,7%

0,6%

0,5%

0,6%

0,8%

0,9%

0,7%

32

23

22

Hyundai ix35

658

     4.208

1,2%

1,6%

1,4%

1,1%

1,1%

0,9%

1,1%

33

28

33

Audi A4

643

     3.795

1,1%

1,2%

0,7%

1,1%

1,0%

0,9%

1,0%

34

58

56

Dacia Duster

629

     2.833

0,8%

0,8%

0,9%

0,6%

0,8%

0,9%

0,7%

34

42

41

Hyundai i20

629

     2.430

0,4%

0,6%

0,7%

0,5%

0,5%

0,9%

0,6%

35

47

46

Ford Kuga

627

     2.719

0,6%

0,8%

0,8%

0,6%

0,7%

0,9%

0,7%

36

45

48

Peugeot 5008

622

     3.072

0,6%

0,8%

0,7%

0,8%

0,7%

0,9%

0,8%

37

48

73

Toyota Aygo

621

     2.132

0,3%

0,5%

0,4%

0,4%

0,7%

0,9%

0,6%

38

51

14

Citroen C3

612

     3.823

2,1%

1,6%

1,5%

1,3%

0,6%

0,8%

1,0%

39

34

78

Mercedes A Class

611

     3.724

0,3%

0,4%

0,6%

1,1%

0,9%

0,8%

1,0%

40

36

42

Mercedes B Class

604

     3.016

0,7%

0,8%

0,8%

0,8%

0,8%

0,8%

0,8%

41

24

35

Peugeot 3008

599

     3.942

1,1%

0,7%

1,1%

1,2%

1,0%

0,8%

1,0%

42

21

49

Kia Cee’d

594

     3.720

0,5%

0,9%

0,8%

0,8%

1,3%

0,8%

1,0%

43

50

44

Chevrolet Cruze

589

     2.388

0,7%

0,8%

0,7%

0,5%

0,7%

0,8%

0,6%

44

30

25

Toyota Yaris

561

     3.545

0,9%

1,2%

1,2%

1,0%

0,9%

0,8%

0,9%

45

39

27

Volkswagen Tiguan

554

     3.326

0,9%

1,1%

1,2%

0,8%

0,9%

0,8%

0,9%

45

29

32

Volkswagen Passat

554

     3.122

1,0%

1,2%

1,1%

0,8%

0,8%

0,8%

0,8%

46

52

70

Opel Zafira

541

     1.670

0,4%

0,4%

0,4%

0,3%

0,6%

0,7%

0,4%

47

63

16

Peugeot 207

507

     2.278

1,9%

1,2%

0,4%

0,5%

0,5%

0,7%

0,6%

48

37

132

Seat Toledo

483

     2.961

0,1%

0,1%

0,2%

0,8%

0,8%

0,7%

0,8%

49

55

76

Fiat Punto

472

     1.567

0,3%

0,4%

0,6%

0,3%

0,6%

0,6%

0,4%

50

39

57

Toyota Verso

466

     2.631

0,5%

0,6%

0,5%

0,6%

0,8%

0,6%

0,7%

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This report was written by focus2move Expert for Europe, Frederick.

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