Spain: New Year started positively with car market driven up by Audi & BMW.

 

Accordingly with data released by ANIACAM, the Spanish Association of car importers, and ANFAC, the Spanish Association of car makers, in January the cars registered in Spain have been 53.486, up 7.7% from last year, posting the 5th year-on-year increase in a row.

The Spanish market continue to grow thanks to scrap incentives while effect on demand generated by improved economic environment are not expected this year, as the unemployment level is the lower in Western Europe and is not recovering.

Moreover, January performance was sustained by Luxury brands and models sales, with Audi and BMW doubling market share and A3 and Series 1 jumped in top 15 models. Spanish subsidiaries of Land Rover received a slot of Evoque and the prestigious SUV jumped in 30th place.

Looking at the best brands performance:

Volkswagen started well, recovery the leadership lost in December and posting a share of 9.8%, up 1.4 points from the previous month with 5.268 sales. Golf jumped on top of model ranking (form the December 8th place) while Polo was 5th and Tiguan soared in 9th, up 12 spots.

Peugeot was second with 4.319 sales and share at 8.1%, down 0.7 points from December. Best-selling models was the 308, slipped in 9th place while 3008 was 16th, up 20 spots, and 208 was 19th.

Citroen surged in third place with 3.840 sales and 7.2% of share, up 0.3 points from the previous month. Top model was C4 in 8th, up 4 spots, while C4 Picasso was 12th, up 3 spots.

Seat ranked 4th with 3.780 sales and a share of 7.1%, down 0.1 points from the previous month. Best-selling model was Ibiza in third followed by Leon in 4th.

Opel ranked fifth, up 2 spots, selling 3.439 units with share at 6.4%, up 0.1 points of share from December. Best-selling model was Corsa in 10th followed by Astra in 17thand Insigna in 33rd.

Audi roared in 6th, up 8 spots, with 3.276 sales and 6.1% of share, more than double from December. Top model was the A3 in 11th from 46th, followed by A1 in 27th from 73rd and A4 in 28th from 59th.

Toyota was seventh with 3.173 sales and 5.9% of share, down 0.3 points from December. The top model Auris ranked 6th while Yaris was 24th and Verso was 34th.

BMW soared in 8th, up 7 spots, with 2.877 sales and 5.4% of share, up 2.6 points from the previous month. Best-selling model was Series 1 in 13th from 48th while Series 3 was 23rd from 45th.

In the table below, the top 25 brands, ordered by year-to-date position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Dec

Share Jan

1

2

1

Volkswagen

         5.268

8,7%

9,1%

8,4%

9,8%

2

1

3

Peugeot

         4.319

8,0%

8,1%

8,8%

8,1%

3

6

7

Citroen

         3.840

6,5%

6,5%

6,9%

7,2%

4

4

2

Seat

         3.780

9,1%

6,9%

7,2%

7,1%

5

7

4

Opel

         3.439

8,2%

6,4%

6,3%

6,4%

6

14

9

Audi

         3.276

5,4%

3,9%

3,0%

6,1%

7

8

8

Toyota

         3.173

4,5%

5,9%

6,2%

5,9%

8

15

12

BMW

         2.877

3,9%

3,5%

2,8%

5,4%

9

3

6

Ford

         2.428

6,6%

7,2%

7,7%

4,5%

10

10

10

Nissan

         2.333

4,8%

4,7%

4,2%

4,4%

11

5

5

Renault

         2.332

7,1%

7,7%

7,1%

4,4%

12

9

13

Dacia

         2.329

3,1%

4,3%

5,8%

4,4%

13

11

11

Hyundai

         2.269

4,2%

4,0%

3,7%

4,2%

14

12

14

Mercedes

         1.882

3,4%

3,3%

3,4%

3,5%

15

17

16

Fiat

         1.513

3,0%

2,5%

2,1%

2,8%

16

13

15

Kia

         1.468

2,6%

3,6%

3,3%

2,7%

17

16

17

Skoda

         1.361

1,9%

2,0%

2,2%

2,5%

18

19

18

Chevrolet

         1.009

1,8%

1,7%

1,4%

1,9%

19

20

20

Land Rover

             771

1,0%

1,1%

1,3%

1,4%

20

23

19

Mini

             676

1,1%

1,0%

1,0%

1,3%

21

22

23

Mazda

             583

0,7%

1,1%

1,0%

1,1%

22

18

21

Honda

             446

0,9%

1,1%

1,4%

0,8%

23

21

22

Volvo

             408

0,8%

1,2%

1,2%

0,8%

24

24

24

Mitsubishi

             258

0,5%

0,6%

0,5%

0,5%

25

28

28

Lexus

             211

0,2%

0,4%

0,3%

0,4%

In the table below, the best-selling 40 models, ranked for last month position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Dec

Share Jan

1

8

7

Volkswagen Golf

           1.826

2,6%

2,5%

2,3%

3,4%

2

1

10

Dacia Sandero

           1.486

1,9%

2,3%

3,3%

2,8%

3

4

1

Seat Ibiza

           1.469

3,5%

2,6%

2,7%

2,7%

4

2

6

Seat Leon

           1.409

2,9%

2,4%

2,8%

2,6%

5

7

3

Volkswagen Polo

           1.259

3,0%

2,5%

2,5%

2,4%

6

5

15

Toyota Auris

           1.218

1,2%

2,2%

2,6%

2,3%

7

10

2

Nissan Qashqai

           1.132

2,9%

2,5%

2,0%

2,1%

8

12

14

Citroen C4

           1.036

1,8%

1,8%

1,9%

1,9%

9

3

12

Peugeot 308

           1.027

1,8%

2,3%

2,8%

1,9%

9

21

25

Volkswagen Tiguan

           1.027

0,9%

1,4%

1,3%

1,9%

10

9

4

Opel Corsa

               997

3,5%

1,8%

2,1%

1,9%

11

46

21

Audi A3

               981

1,4%

0,9%

0,6%

1,8%

12

15

17

Citroen C4 Picasso

               955

1,5%

1,5%

1,7%

1,8%

13

48

27

BMW 1 Series

               846

1,2%

0,8%

0,6%

1,6%

14

11

16

Ford Focus

               829

1,6%

1,8%

2,0%

1,5%

15

19

23

Citroen C3

               824

1,0%

1,3%

1,6%

1,5%

16

36

35

Peugeot 3008

               786

1,0%

0,8%

0,8%

1,5%

17

17

11

Opel Astra

               754

2,2%

1,8%

1,7%

1,4%

18

6

5

Renault Clio

               742

2,8%

2,8%

2,6%

1,4%

19

18

8

Peugeot 208

               718

2,7%

1,7%

1,6%

1,3%

20

28

20

Nissan Juke

               714

1,4%

1,1%

1,0%

1,3%

21

16

9

Renault Megane

               706

2,5%

1,9%

1,7%

1,3%

22

25

22

Hyundai ix35

               681

1,1%

1,2%

1,1%

1,3%

23

45

28

BMW 3 Series

               663

1,1%

0,9%

0,7%

1,2%

24

24

26

Toyota Yaris

               632

0,9%

1,2%

1,1%

1,2%

25

66

67

Peugeot 2008

               628

0,4%

0,5%

0,4%

1,2%

25

79

42

Fiat Panda

               628

0,9%

0,5%

0,3%

1,2%

26

13

13

Ford Fiesta

               623

2,0%

1,8%

1,9%

1,2%

27

73

32

Audi A1

               610

1,2%

0,6%

0,4%

1,1%

28

59

36

Audi A4

               593

1,0%

0,7%

0,5%

1,1%

29

34

19

Hyundai i30

               573

1,5%

1,1%

0,9%

1,1%

30

37

51

Land Rover Evoque

               553

0,7%

0,7%

0,8%

1,0%

31

22

46

Renault Captur

               549

0,2%

1,4%

1,3%

1,0%

32

14

37

Dacia Duster

               522

0,7%

1,2%

1,7%

1,0%

33

39

34

Opel Insignia

               500

0,8%

1,0%

0,8%

0,9%

34

32

40

Toyota Verso

               483

0,7%

0,8%

0,9%

0,9%

35

26

24

Kia Sportage

               471

1,0%

1,2%

1,1%

0,9%

36

44

57

BMW X1

               462

0,5%

0,7%

0,7%

0,9%

37

40

38

Volkswagen Passat

               451

0,8%

0,9%

0,7%

0,8%

38

29

45

Peugeot 207

               444

0,6%

0,9%

1,0%

0,8%

39

27

33

Mercedes A Class

               433

1,0%

1,0%

1,0%

0,8%

40

54

55

Mini

               431

0,7%

0,6%

0,6%

0,8%

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