Spain PIVE 2015 just introduced fueling again the market.

Spain PIVE 2015 Seat-Leon_SC_2014

Spain PIVE 2015 just introduced fueling again the Car Market to keep the current fast pace. In December 2014 Seat Leon rushed winning the annual racing for leadership and becoming the best-selling model, first time ever. See full year statistics.

In December 2014 according to data released by ANIACAM, the Spanish Associations of Car Manufacturers, total new Car Passengers sold have been 74.029, up 22.3% from the correspondent month last year registering the 16th consecutive growing month in a string.

Full Year 2014 sales in Spain have been 855.897, up 18.4% from the correspondent period last year, posting the second consecutive year of recovery after the sharp decline lived in the period 2008-2012.

However, while the market collapse was correlated with the sharp crisis that hit Spain, at that time one of the fastest growing economy in Europe, the recent recovery is fueled by government sustain to the sector under the P.I.V.E (Program for Efficient Vehicles)  incentive scheme, introduced in the second half 2013 and extended periodically.

Despite 2014 has been the best years for Spanish economy since the start of crisis, economic factors are still dramatically against the recovery of the automotive sector.

In addition, the experience of similar to PIVE programs in many other countries witness a “pull ahead” effect generated during the incentive running period with a fatal market fall when incentives are disconnected.

And soon or later, PIVE will be over and the Spanish car market will fall down again. When? In the 2016 considering that the Spanish Government has once again allocated 175 million euros, the same amount allocated to previous editions of the Plan.

The normal grant is 2000€, which is reduced from the cost of the vehicle at source. This means the Client pays less when buy, rather than having to pay full price and wait for the grant to arrive in his bank account.

Moreover, families with three or more children that buy a vehicle with more than five seats will get an additional 1000€ (total 3000€ grant).

Half of the grant (1000€, or 1500€ for large families) is a Government subsidy and must be included in the Client annual tax return, the other half is a discount applied by the manufacturer and is not subject to tax. The amount of tax applicable will depend on single client income in the year.

Focus2move Research Team has just introduced a new report on Spanish market, the Spanish Car Sector data book & insights that is released today with all data regarding 2012, 2013 and 2014 analyzed with our Automotive Experts Team acumen. Over 60 pages of statistics, facts and data you must read to become really expert on this market!

As far as December 2014 statistics, Ford surged in first place, up 5 spots, with 6.248 sales ahead of Seat with 6.169 and Volkswagen with 6.406.

As far as the Car Groups Ranking, the leader was Volkswagen with 21.1% of market share, ahead of Renault-Nissan with 19.1% and PSA with 14.3%.

As far as model ranking report, Seat Leon was the December leader selling over 400 units more than the Seat Ibiza and conquering the annual leadership, first time ever.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2014 Brand Sales Dec Sales F.Y. 2014 Dec Y.o.Y Var. F.Y. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 6 Ford 6.248 60.215 33,2% 26,6% 6,6% 8,4% 7,0%
2 2 Seat 6.169 67.922 42,0% 14,9% 8,2% 8,3% 7,9%
3 1 Volkswagen 6.046 76.999 18,7% 20,4% 8,8% 8,2% 9,0%
4 4 Renault 5.979 65.071 39,2% 21,7% 7,4% 8,1% 7,6%
5 5 Peugeot 5.798 62.596 8,7% 9,4% 7,9% 7,8% 7,3%
6 9 Nissan 4.931 39.881 92,4% 15,9% 4,8% 6,7% 4,6%
7 7 Citroen 4.771 54.638 13,2% 16,4% 6,5% 6,4% 6,4%
8 3 Opel 4.645 66.738 20,6% 22,4% 7,5% 6,3% 7,8%
9 8 Toyota 3.378 41.274 -10,3% 11,6% 5,1% 4,6% 4,8%
10 11 Dacia 3.192 36.490 -9,5% 40,2% 3,6% 4,3% 4,3%
11 14 Mercedes 3.185 30.985 53,6% 28,0% 3,3% 4,3% 3,6%
12 12 Hyundai 2.821 35.058 26,8% 16,5% 4,2% 3,8% 4,1%
13 13 Kia 2.740 31.470 36,4% 42,7% 3,0% 3,7% 3,7%
14 15 BMW 2.056 30.214 21,4% 12,8% 3,7% 2,8% 3,5%
15 10 Audi 1.835 37.717 -0,7% 6,1% 4,9% 2,5% 4,4%
16 16 Fiat 1.662 29.105 31,3% 42,9% 2,8% 2,2% 3,4%
17 17 Skoda 1.385 18.185 3,3% 28,2% 2,0% 1,9% 2,1%
18 18 Mazda 1.136 9.930 81,5% 71,1% 0,8% 1,5% 1,2%
19 20 Volvo 912 8.139 23,4% 23,1% 0,9% 1,2% 0,9%
20 19 Mini 846 8.217 38,0% 8,5% 1,0% 1,1% 1,0%
21 21 Land Rover 798 8.098 4,9% 10,9% 1,0% 1,1% 0,9%
22 23 Mitsubishi 739 5.570 136,1% 52,7% 0,5% 1,0% 0,6%
23 22 Honda 609 7.520 -29,8% 11,4% 0,9% 0,8% 0,9%
24 24 Lexus 357 3.325 107,6% 67,8% 0,3% 0,5% 0,4%
25 31 Jeep 338 1.710 150,4% 33,4% 0,2% 0,5% 0,2%
26 25 Alfa Romeo 243 3.071 -2,0% 1,3% 0,4% 0,3% 0,4%
27 27 SsangYong 203 2.538 34,4% 51,6% 0,2% 0,3% 0,3%
28 29 Suzuki 180 2.402 -37,7% -22,6% 0,4% 0,2% 0,3%
29 28 Smart 171 2.497 85,9% 7,4% 0,3% 0,2% 0,3%
30 32 Porsche 160 1.671 11,9% 35,0% 0,2% 0,2% 0,2%
31 33 Subaru 130 1.313 -4,4% 9,6% 0,2% 0,2% 0,2%
32 30 Lancia 121 2.096 -36,3% 24,5% 0,2% 0,2% 0,2%
33 34 Jaguar 107 966 42,7% 8,7% 0,1% 0,1% 0,1%
34 35 Infiniti 40 464 -58,3% 64,5% 0,0% 0,1% 0,1%
35 37 Abarth 28 271 27,3% 1,5% 0,0% 0,0% 0,0%
36 36 Tata 27 291 -22,9% -50,2% 0,1% 0,0% 0,0%
37 26 Chevrolet 14 2.738 -98,3% -78,5% 1,8% 0,0% 0,3%
38 38 Maserati 7 161 0,0% 312,8% 0,0% 0,0% 0,0%
39 40 Mahindra 6 44 200,0% 214,3% 0,0% 0,0% 0,0%
40 39 Ferrari 4 61 #DIV/0! 35,6% 0,0% 0,0% 0,0%
41 42 Lada 2 30 -33,3% -36,2% 0,0% 0,0% 0,0%
41 41 Bentley 2 43 -71,4% 13,2% 0,0% 0,0% 0,0%
42 43 Tesla 1 17 0,0% 1600,0% 0,0% 0,0% 0,0%
42 48 Cadillac 1 8 #DIV/0! 0,0% 0,0% 0,0% 0,0%
42 49 Rolls Royce 1 5 #DIV/0! 0,0% 0,0% 0,0% 0,0%
42 46 Dodge 1 12 0,0% 140,0% 0,0% 0,0% 0,0%
42 44 BYD 1 15 #DIV/0! #DIV/0! 0,0% 0,0% 0,0%
42 45 Aston Martin 1 14 -50,0% -51,7% 0,0% 0,0% 0,0%
42 51 Pontiac 1 3 #DIV/0! 50,0% 0,0% 0,0% 0,0%

Rank Dec Rank 2014 Group Sales Dec Sales F.Y. 2014 Dec Y.o.Y Var. F.Y. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 1 Volkswagen 15.597 202.548 22,1% 16,3% 24,1% 21,1% 23,7%
2 2 Renault-Nissan 14.144 141.936 34,9% 24,3% 15,8% 19,1% 16,6%
3 3 PSA 10.569 117.234 10,7% 12,6% 14,4% 14,3% 13,7%
4 6 Ford 6.248 60.215 33,2% 26,6% 6,6% 8,4% 7,0%
5 5 Hyundai-Kia 5.561 66.528 31,4% 27,6% 7,2% 7,5% 7,8%
6 4 GM 4.661 69.487 -0,4% 3,3% 9,3% 6,3% 8,1%
7 7 Toyota 3.735 44.599 -5,2% 14,4% 5,4% 5,0% 5,2%
8 10 Mercedes Daimler 3.356 33.482 54,9% 26,2% 3,7% 4,5% 3,9%
9 8 BMW 2.903 38.436 25,8% 11,8% 4,8% 3,9% 4,5%
10 9 FCA 2.404 36.498 28,6% 36,5% 3,7% 3,2% 4,3%

Rank Dec Rank 2014 Model Sales Dec Sales 2014 Dec Y.o.Y. Var. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 1 Seat Leon 2.646 27.714 53,5% 42,7% 2,7% 0,3% 3,2%
2 5 Volkswagen Golf 2.543 23.274 82,6% 20,4% 2,7% 0,3% 2,7%
3 2 Seat Ibiza 2.242 27.572 35,3% 19,1% 3,2% 0,3% 3,2%
4 9 Nissan Qashqai 2.165 17.582 74,5% -13,7% 2,8% 0,3% 2,1%
5 8 Renault Clio 1.860 20.702 19,4% 3,7% 2,8% 0,3% 2,4%
6 13 Peugeot 308 1.581 15.120 -7,4% 6,8% 2,0% 0,3% 1,8%
7 10 Ford Focus 1.556 16.977 30,3% 47,4% 1,6% 0,3% 2,0%
8 7 Dacia Sandero 1.542 20.938 -22,0% 34,9% 2,1% 0,3% 2,4%
9 3 Volkswagen Polo 1.534 23.810 2,8% 17,7% 2,8% 0,3% 2,8%
10 12 Peugeot 208 1.277 15.799 28,6% -1,8% 2,2% 0,3% 1,8%
11 29 Peugeot 2008 1.242 8.899 377,4% 185,0% 0,4% 0,3% 1,0%
12 14 Toyota Auris 1.225 14.683 -23,1% 26,8% 1,6% 0,3% 1,7%
13 11 Opel Astra 1.212 16.001 21,1% 6,1% 2,1% 0,3% 1,9%
14 18 Renault Captur 1.183 11.624 53,4% 125,2% 0,7% 0,3% 1,4%
15 19 Volkswagen Tiguan 1.076 11.581 33,7% 49,7% 1,1% 0,3% 1,4%
16 15 Ford Fiesta 1.068 13.875 -6,4% 5,9% 1,8% 0,3% 1,6%
17 4 Opel Corsa 1.064 23.362 -16,5% 16,3% 2,8% 0,3% 2,7%
18 26 Dacia Duster 1.061 9.696 2,7% 49,8% 0,9% 0,3% 1,1%
19 20 Kia Sportage 1.033 11.377 58,2% 42,3% 1,1% 0,3% 1,3%
20 17 Citroen C4 Picasso 975 11.892 -4,1% 9,5% 1,5% 0,3% 1,4%
21 23 Ford C-max 959 10.466 5,6% 4,1% 1,4% 0,3% 1,2%
22 25 Toyota Yaris 953 9.874 37,1% 28,2% 1,1% 0,3% 1,2%
23 21 Citroen C3 952 10.977 -1,3% 34,3% 1,1% 0,3% 1,3%
24 16 Citroen C4 936 12.299 -20,5% -5,4% 1,8% 0,3% 1,4%
25 42 Opel Mokka 926 6.388 123,7% 112,4% 0,4% 0,3% 0,7%
26 22 Hyundai ix35 895 10.590 29,1% 26,5% 1,2% 0,3% 1,2%
27 40 Mercedes A Class 876 7.161 39,9% 3,8% 1,0% 0,3% 0,8%
28 27 Nissan Juke 841 9.539 35,4% 2,5% 1,3% 0,3% 1,1%
29 28 Peugeot 3008 818 9.454 66,9% 42,4% 0,9% 0,3% 1,1%
30 24 Audi A3 750 10.077 51,8% 13,4% 1,2% 0,3% 1,2%

 

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