Spain vehicles market 2015 back over 1 million units, sixth years later.

Spain vehicles market 2015 Seat-Leon_Cupra_290_2016

Spain vehicles market 2015 was above 1 million units, sixth years later sustained by the government scrappage incentives and the manufacturers contribution. The Seat Leon confirmed the leadership.

Economic Outlook

Spain’s economy moderated slightly in the third quarter, yet growth remained robust. The loss of momentum was driven by a deterioration in the external sector, while strong domestic demand continued to allow the economy to outperform many of its European peers. Renewed consumer confidence, rising employment and a less tight fiscal position drove the gains at home.

On the political front, a more fragmented parliament emerged following the 20 December election, setting the stage for weeks of political uncertainty and government inaction. While the governing People’s Party won the most seats, the result marked the worst performance ever for the PP and cemented the end of the political duopoly that has characterized Spanish politics for decades.

The PP or opposing PSOE has held a majority government for more than the past 30 years and coalition governments are unchartered territory. Moreover, there is no clear natural alliance that would hold a majority of seats and early elections are a possibility.

Market Outlook

Incentives to purchase a new cars are just few in Europe and usually are focused on the replacement of vehicles with traditional engines with more ecologic hybrid or electric vehicles. Spain is the only country with a scrap incentive scheme in place (the PIVE program) supporting the replacement with over 12 years old cars with a new one.

The Spanish government-backed subsidy scheme to boost new vehicle acquisitions has helped spur purchases over the last two years. In November, the government said it planned to renew the scheme for the eighth time until the middle of the next year. Under the scheme, owners who scrap their cars and buy a new one get 2,000 euros, half of which is provided by the government and half from the carmaker.

There are no signs that the speed will be reduced by the booming market as the government persist in sustaining the substitution of obsolete, high polluting vehicles, with new low emission vehicles.

In December the market was still positive with sales up 21.5% at 89.211 units, posting the 28th year-on-year growth in a row.

In the full year 2015, according to data released by the ANIAC  and the ANIACAM, the Spanish Associations of Car Manufacturers and Dealers, the total new car passengers sold have been 1.034.794, +21.0% from the previous year. After sixth years the market has finally outpaced the quota of 1 million units.

Competitive Arena

In December Peugeot scored a great final rush jumping on top of the list with 7.600 sales (+31.1%) ahead of the annual leader, Volkswagen with 7.072 units (+17.0%) and Ford with 6.534 (+4.6%).

Behind, Renault with 6.516 (+9.0%), Seat with 6.327 (+2.6%) and the roaring Hyundai with 5.838 (+106.9%) fueled by the new Tucson launch.

As far as the car group’s performance and ranking, the leader was Volkswagen with 19.9% of market share, ahead of Renault-Nissan with 17.8% and P.S.A. with 14.0%.

Winning in December, the Seat Leon confirmed the leadership in the market for the second consecutive year. In December it was sold in 3.283 units (+24.1%) and was followed by the Seat Ibiza with 2.447 (+9.1%) and the Dacia Sandero with 2.414 (+565%). The new Hyundai Tucson advanced in 8th place with 1.909 sales.

In order to see the best-selling models ranking with the top 100 model performance in the year, see the report we dedicated.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Spain Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2015 Rank 2014 Brand Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015 Rank Dec
5 5 Peugeot 7.600 76.377 31,1% 22,0% 8,5% 7,3% 1
1 1 Volkswagen 7.072 88.314 17,0% 14,7% 7,9% 8,5% 2
6 6 Ford 6.534 70.647 4,6% 17,3% 7,3% 6,8% 3
3 4 Renault 6.516 77.116 9,0% 18,5% 7,3% 7,4% 4
2 2 Seat 6.327 77.580 2,6% 14,2% 7,1% 7,5% 5
12 12 Hyundai 5.838 44.162 106,9% 26,0% 6,5% 4,2% 6
8 9 Nissan 5.024 55.333 1,9% 38,7% 5,6% 5,3% 7
7 7 Citroen 4.868 61.828 2,0% 13,2% 5,5% 5,9% 8
4 3 Opel 4.855 76.479 4,5% 14,6% 5,4% 7,3% 9
10 11 Dacia 4.278 45.241 34,0% 24,0% 4,8% 4,3% 10
9 8 Toyota 4.018 49.131 18,9% 19,0% 4,5% 4,7% 11
14 14 Mercedes 3.835 39.133 20,4% 26,3% 4,3% 3,8% 12
16 15 BMW 3.218 35.982 56,5% 19,1% 3,6% 3,5% 13
11 13 Kia 2.905 45.044 6,0% 43,1% 3,3% 4,3% 14
13 10 Audi 2.716 44.097 48,0% 16,9% 3,0% 4,2% 15
15 16 Fiat 2.575 37.363 54,9% 28,4% 2,9% 3,6% 16
18 18 Mazda 1.762 15.301 55,1% 54,1% 2,0% 1,5% 17
17 17 Skoda 1.543 22.891 11,4% 25,9% 1,7% 2,2% 18
19 20 Volvo 1.283 10.640 40,7% 30,7% 1,4% 1,0% 19
20 19 Mini 1.085 9.592 28,3% 16,7% 1,2% 0,9% 20
21 21 Land Rover 856 9.228 7,3% 14,0% 1,0% 0,9% 21
23 22 Honda 820 7.862 34,6% 4,5% 0,9% 0,8% 22
22 23 Mitsubishi 636 8.980 -13,9% 61,2% 0,7% 0,9% 23
24 31 Jeep 547 5.224 61,8% 205,5% 0,6% 0,5% 24
27 29 Suzuki 404 3.565 124,4% 48,4% 0,5% 0,3% 25
26 24 Lexus 381 4.705 6,7% 41,5% 0,4% 0,5% 26
28 27 SsangYong 362 3.404 78,3% 34,1% 0,4% 0,3% 27
25 28 Smart 355 4.976 107,6% 99,3% 0,4% 0,5% 28
32 34 Jaguar 326 1.742 204,7% 80,3% 0,4% 0,2% 29
29 25 Alfa Romeo 306 2.851 25,9% -7,2% 0,3% 0,3% 30
31 33 Subaru 163 1.763 25,4% 34,3% 0,2% 0,2% 31
30 32 Porsche 78 2.111 -51,3% 26,3% 0,1% 0,2% 32
35 37 Abarth 39 405 39,3% 49,4% 0,0% 0,0% 33
33 30 Lancia 29 1.134 -76,0% -45,9% 0,0% 0,1% 34
34 35 Infiniti 23 496 -42,5% 6,9% 0,0% 0,0% 35
36 38 Maserati 13 192 85,7% 19,3% 0,0% 0,0% 36
37 40 Mahindra 8 88 33,3% 100,0% 0,0% 0,0% 37
38 39 Ferrari 7 74 75,0% 21,3% 0,0% 0,0% 38
42 45 Aston Martin 2 16 100,0% 14,3% 0,0% 0,0% 39
39 36 Tata 1 52 -96,3% -82,1% 0,0% 0,0% 40
43 47 Lamborghini 1 13 #DIV/0! 18,2% 0,0% 0,0% 40
44 43 Tesla 1 11 0,0% -35,3% 0,0% 0,0% 40
40 41 Bentley 1 46 -50,0% 7,0% 0,0% 0,0% 40

Rank Dec Rank 2015 Group Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 1 Volkswagen 17.738 235.052 13,7% 16,0% 19,9% 22,6%
2 2 Renault-Nissan 15.841 178.191 12,0% 25,5% 17,8% 17,1%
3 3 PSA 12.468 138.205 18,0% 17,9% 14,0% 13,3%
4 4 Hyundai-Kia 8.743 89.206 57,2% 34,1% 9,8% 8,6%
5 6 Ford 6.534 70.647 4,6% 17,3% 7,3% 6,8%
6 5 General Motors 4.855 76.530 4,1% 10,1% 5,4% 7,4%
7 7 Toyota 4.399 53.836 17,8% 20,7% 4,9% 5,2%
8 9 BMW 4.303 45.575 48,2% 18,6% 4,8% 4,4%
9 10 Mercedes Daimler 4.190 44.109 24,9% 31,7% 4,7% 4,2%

Rank Dec Rank 2015 Model Sales Dec Sales 2015 Dec Var 2015 Var Share Dec Share 2015
1 1 Seat Leon 3.283 33.271 24,1% 20,1% 3,7% 3,2%
2 2 Seat Ibiza 2.447 31.418 9,1% 13,9% 2,8% 3,0%
3 4 Dacia Sandero 2.414 25.338 56,5% 21,0% 2,7% 2,4%
4 6 Nissan Qashqai 2.298 23.835 6,1% 35,4% 2,6% 2,3%
5 11 Peugeot 308 2.271 20.526 43,6% 35,8% 2,6% 2,0%
6 3 Volkswagen Golf 2.254 25.661 -11,4% 17,4% 2,5% 2,5%
7 7 Renault Clio 2.036 23.022 9,5% 11,2% 2,3% 2,2%
8 57 Hyundai Tucson 1.909 6.287 2,1% 0,6%
9 12 Peugeot 208 1.880 20.197 47,2% 27,8% 2,1% 1,9%
10 5 Volkswagen Polo 1.834 25.128 19,6% 5,5% 2,1% 2,4%
11 13 Ford Focus 1.729 18.157 11,1% 7,0% 1,9% 1,8%
12 28 Hyundai i30 1.502 10.927 119,3% 24,5% 1,7% 1,1%
13 15 Renault Captur 1.472 15.967 24,4% 37,4% 1,7% 1,5%
14 10 Opel Corsa 1.423 20.708 33,7% -11,4% 1,6% 2,0%
15 16 Peugeot 2008 1.401 14.818 12,8% 66,6% 1,6% 1,4%
16 14 Toyota Auris 1.387 17.147 13,2% 16,8% 1,6% 1,7%
17 9 Opel Astra 1.345 20.769 11,0% 29,7% 1,5% 2,0%
18 19 Volkswagen Tiguan 1.262 13.905 17,3% 20,1% 1,4% 1,3%
19 24 Nissan Juke 1.239 11.719 47,3% 22,9% 1,4% 1,1%
20 70 Renault Kadjar 1.053 4.747 1,2% 0,5%
21 8 Renault Mégane 1.037 21.813 2,7% 1,2% 2,1%
22 39 Hyundai i20 1.030 8.041 112,4% 45,5% 1,2% 0,8%
23 27 Dacia Duster 1.000 11.153 -5,7% 15,0% 1,1% 1,1%
24 17 Ford Fiesta 952 14.152 -10,9% 2,0% 1,1% 1,4%
25 22 Toyota Yaris 933 12.443 -2,1% 26,0% 1,0% 1,2%
26 20 Citroen C4 Picasso 926 13.113 -5,0% 10,3% 1,0% 1,3%
27 35 Peugeot 3008 901 8.993 10,1% -4,9% 1,0% 0,9%
28 52 Mini 877 7.060 54,4% 64,4% 1,0% 0,7%
29 55 Ford Kuga 872 6.486 66,1% 17,0% 1,0% 0,6%
30 26 Citroen C3 865 11.459 -9,1% 4,4% 1,0% 1,1%
31 23 Citroen C4 Cactus 834 12.080 71,3% 201,2% 0,9% 1,2%
32 86 Fiat 500X 792 3.689 0,9% 0,4%
33 46 Mercedes GLA 791 7.362 10,3% 56,6% 0,9% 0,7%
34 21 Opel Mokka 768 12.462 -17,1% 95,0% 0,9% 1,2%
35 25 Audi A3 753 11.590 0,4% 15,0% 0,8% 1,1%
36 32 Volkswagen Passat 752 9.245 47,2% 47,6% 0,8% 0,9%
37 41 Mercedes C-Class 724 7.952 39,0% 29,2% 0,8% 0,8%
38 53 Ford KA 715 6.969 12,1% 33,3% 0,8% 0,7%
39 31 Citroen C4 696 9.516 -25,6% -22,6% 0,8% 0,9%
40 18 Kia Sportage 690 14.000 -33,2% 23,1% 0,8% 1,3%

(632)

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