SsangYong. Doubled sales leveraging on domestic market

ssangyong Global ssangyong Global

SsangYong Global Performance almost doubled from 2010 leveraging on huge performance in the domestic Korean market, while sales in Europe sharply declined. Chile is the third most important country while Iran in the 5th.

In the period 2010-2016 SsangYong has almost doubled growing at 151.000 units in the 2016, performing a Compound annual growth rate (C.A.G.R) of 12.3%, while the industry CAGR in the period was +4.6%.

In this period, this brand has gained 3 steps within the Global Car Brands Ranking landing in the 68th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 76.9% of total sales (it was 45.0% in the 2010) while the European sales represent the 14.6% (from 36.3%) and the American 5.8% from 15.8%.

In our report we figure out this brand’s sales data in 83 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was South Korea with 68.3% of global sales share (from 51.5% in the 2010), ahead of China with 4.5% (from 0.0%), Chile with 4.2%, UK with 3.1% and Iran with 2.6%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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