Subaru Global Performance. 2017 will be the new record

Subaru Global Sales subaru

Subaru Global Performance is shining in the 2017 keeping the medium terms momentum and  year to date September has improved global sales by 8.7% at 711.555 units. Success in Asia is crucial but the brand in fast growing in Latin America and Pacific as well.

Following the almost positive trend reported in the period 2010-2016 when the brand grew up with a GAGR of 10.7%, during the nine months of the 2017 Subaru has further gained at global level with 806.000 sales, up 8.1%.

The success is fueled by fast growth in Asia (including China, Korea, Japan and India) where sales had been 159.596 (+15.0%). Others positive regions had been the Latin America (+15.3%) and the Pacific (including Australia) (+13.7%). Disappointing the performance in North Africa, in the GCC and Levant.

At model wise, the best model was the Forester with 206.000 sales (+6.0%) followed by the Impreza with 175.000 (+52.4%) and the Outback with 175.000 (9.4%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Subaru Global Performance Report

In the period 2010-2016 Subaru has scored a remarkable performance at global sales, growing from 617.000 sales in the 2010 to 1.012.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.7%, while the industry CAGR in the period was +4.6%.

In this period, Subaru has gained 3 steps within the Global Car Brands Ranking landing in the 26th place.

Sales split at regional level confirmed in the 2016 the supremacy of the American region counting the 67.1% of total sales (it was 48.3% in the 2010).

Sales in Asia count 23.1% (from 37.2%), while European sales represent the 4.6% (from 8.5%).

In our report we figure out this brand’s sales data in 99 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 60.8% of global sales share (from 42.7% in the 2010), ahead of Japan with 15.4% (from 28.6%), Canada with 5.0% (from 4.5%), China with 4.8% and Australia with 4.6%.

Please click on the product figure to see the Contents details.

 

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
5 6 LatAm 4.015 3.736 4.293 12.044 15,3%
2 2 Asia 68.792 54.453 57.626 180.871 15,0%
3 3 Pacific 13.592 14.135 14.447 42.174 13,7%
1 1 America North 154.672 176.571 188.581 519.824 7,4%
8 8 CIS 1.329 1.800 1.860 4.989 3,8%
9 11 Europe East 324 399 374 1.098 -1,3%
4 4 UE 10.070 9.579 8.770 28.419 -5,3%
6 5 Asean 2.674 3.600 3.396 9.670 -11,9%
10 12 Africa 279 292 326 897 -12,7%
7 7 Levant 1.818 1.621 1.616 5.055 -21,3%
11 10 GCC 273 272 291 836 -28,3%
12 9 Africa North 104 187 123 414 -65,2%
Total 257.942 266.645 281.703 806.290 8,1%

Rank 2017 Rank 2016   Sales Q1 Sales Q2 Sales Q3 Sales YTD Sep Variation YTD 17
1 1 Subaru Forester 64.826 73.865 68.128 206.818 6,0%
2 3 Subaru Impreza 58.174 61.978 55.750 175.902 52,4%
3 2 Subaru Outback 53.494 56.601 65.506 175.601 9,4%
4 4 Subaru XV Crosstrek 21.822 25.810 37.089 84.721 11,4%
5 5 Subaru Legacy 14.058 14.535 13.081 41.674 -21,7%
6 6 Subaru XV 15.408 10.348 12.497 38.253 -8,7%
7 7 Subaru Levorg 6.378 3.357 7.044 16.779 -26,2%
8 10 Subaru WRX 3.249 3.276 3.312 9.836 -0,1%
9 20 Subaru Chiffon 3.258 1.604 1.380 6.242 1663,3%
10 8 Subaru Impreza Sport 1.959 1.959 1.959 5.877 -63,7%

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