Subaru. All time record in the 2016, first time over 1 million

Subaru Global Sales subaru

Subaru Global Sales in the 2016 first time over 1 million units. Last 6 years CAGR up 10.7% thanks to the booming trend in USA, now representing over 60% of total sales, while Japan rule is falling. 

In the period 2010-2016 Subaru has scored a remarkable performance at global sales, growing from 617.000 sales in the 2010 to 1.012.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.7%, while the industry CAGR in the period was +4.6%.

In this period, Subaru has gained 3 steps within the Global Car Brands Ranking landing in the 26th place.

Sales split at regional level confirmed in the 2016 the supremacy of the American region counting the 67.1% of total sales (it was 48.3% in the 2010).

Sales in Asia count 23.1% (from 37.2%), while European sales represent the 4.6% (from 8.5%).

In our report we figure out this brand’s sales data in 99 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 60.8% of global sales share (from 42.7% in the 2010), ahead of Japan with 15.4% (from 28.6%), Canada with 5.0% (from 4.5%), China with 4.8% and Australia with 4.6%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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