Subaru Global Performance is shining in the 2017 keeping the medium terms momentum and year to date August has improved global sales by 8.7% at 711.555 units. Success in Asia is crucial but the brand in fast growing in Latin America and Pacific as well.
Following the almost positive trend reported in the period 2010-2016 when the brand grew up with a GAGR of 10.7%, during the first eight months of the 2017 Subaru has further gained at global level with 711.555 sales, up 8.7%.
The success is fueled by fast growth in Asia (including China, Korea, Japan and India) where sales had been 159.596 (+15.4%). Others positive regions had been the Latin America (+13.8%) and the Pacific (including Australia) (+13.8%). Disappointing the performance in North Africa (-51%), in the GCC (-27.0%) and Levant (-23.9%).
At model wise, the best model was the Forester with 181.000 sales (+5.7%) followed by the Outback with 155.000 (+11.6%) and the Impreza with 155.000 (51.4%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Subaru Global Performance Report
In the period 2010-2016 Subaru has scored a remarkable performance at global sales, growing from 617.000 sales in the 2010 to 1.012.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.7%, while the industry CAGR in the period was +4.6%.
In this period, Subaru has gained 3 steps within the Global Car Brands Ranking landing in the 26th place.
Sales split at regional level confirmed in the 2016 the supremacy of the American region counting the 67.1% of total sales (it was 48.3% in the 2010).
Sales in Asia count 23.1% (from 37.2%), while European sales represent the 4.6% (from 8.5%).
In our report we figure out this brand’s sales data in 99 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was USA with 60.8% of global sales share (from 42.7% in the 2010), ahead of Japan with 15.4% (from 28.6%), Canada with 5.0% (from 4.5%), China with 4.8% and Australia with 4.6%.
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|Rank 2017||Regional sales||Q1||Q2||Jul 17||Aug 17||YTD Aug 17||Var YTD 2017|
|Ran 2017||Rank 2016||Models||Sales 2017||Sales Aug||Var 2017||Var Aug|
|4||4||Subaru XV Crosstrek||70.704||14.359||5,6%||47,2%|
|8||8||Subaru Impreza Sport||13.580||1.800||-5,7%||0,0%|