Suzuki. Global sales moderately up

Suzuki Global Performance Suzuki Global Performance

Suzuki Global Performance is still very concentrated in India and Japan, as the brand is out of North America and sales in China has never took off. Pakistan is the fourth biggest market, followed by Indonesia. 

In the period 2010-2016 Suzuki (including Maruti) has scored a positive while not remarkable performance at global sales, growing from 2.62 million sales in the 2010 to 2.83 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 1.3%, while the industry CAGR in the period was +4.6%.

In this period, Suzuki has lost 6  steps within the Global Car Brands Ranking landing in the 18th place while Maruti stands in 19th..

Sales split at regional level confirmed in the 2016 the supremacy of the Asia region counting the 87.8% of total sales (it was 86.1% in the 2010).

Sales in Europe count 7.6% (from 7.5%), while after the decision to quite from USA and Canada,  American sales represent the 3.0% (from 3.9%).

In our report we figure out this brand’s sales data in 120 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was India with 49.2% of global sales share (from 41.5% in the 2010), ahead of Japan with 22.0% (from 23.6%), China with 5.6% (from 12.3%), Pakistan with 3.8% and Indonesia with 3.3%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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