Sweden: 2013 car market lagged. Dacia and Toyota Auris voted as Best of the Year.

Accordingly with data released by BIL Sweden, the local Association of Car Manufacturers, in November the Swedish car market had broken the series the positive string, losing 3.4% of sales compared with year ago with 26.187 sales. This year the market performed 6 months higher than in 2012 and 6 months lower with a final figure of 269.363 sales, down 3.8% from last year, the second annual loss in a row and 40.000 units below the 2007 sales peak.

Light Commercial vehicles sold in December have been 3.855, up 15.4%, while year to date figures were 37.333, down 5.0%.

“2013 was a really good year for car sales with 269,000 new cars, which is a normal seen in a 10-year historical perspective. The forecast for 2013 of 265 000 passenger cars, which BIL Sweden presented at the beginning of the year, was exceeded by 4,000 cars”, says Bertil Molden, managing director of BIL Sweden.

In reality the 2013 volume was the worst in last four years. However:

“The year started off weakly as a result of making advance clean vehicle registrations at the end of 2012, at a level of about 10.000 units, which in turn led to approximately 10.000 fewer registrations in the first quarter of 2013. A stabilization occurred in the second quarter. In the second half, the market has gradually improved as increased optimism among both households and businesses and continued low interest rates. Orders signing have been very strong since late summer, which led to long delivery times on popular models / versions”

“Prospects are good for continued good car market in 2014 and our forecast is a rise to 275,000 cars this year. Household purchasing power will increase this year including the fifth-work tax credit, interest rates and inflation is at very low levels and we are seeing increased optimism among households and firms. Used stocks are at record lows and many merchants reported a shortage of newer used cars, giving new car buyer with a good price on their TRADE-IN CAR. These are some factors that indicate a good car market in 2014” says Bertil Molden. “The beginning of 2013 was weak and we expect passenger car registrations in the first three months of this year will be very strong compared to last year”

Giving a general evaluation at Brands & Models performance, based not only on volume but also on the results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was Dacia, ranked in 24th but able to quadruple share from 0.2 up to 0.8%. Second best performance was from Mazda, ranked 19th with share up from 0.8% to 1.3% and third was the domestic maker, Volvo, grew from 18.9% to 20.0%.

Model of Year was Toyota Auris, ranked 9th, with 1.9% of share, followed by Volvo V40, 5th but a bit below expectations and in third by Audi A4, 10th with share at 1.8%, up 0.2 points in spite of more recent competitors in the market.

Looking at the best brands performance:

Volvo’s sales had been pushed up for final year rush with a resulting share above 25% in December, with 6.776 registrations. Full year 2013 sales at 53.844 were the best market share since Volvo was acquired by Geely Group, at 20.0%, up 1.1 points from last year and 0.7 points from 2011. V70 dominated the market, with a share above 10% in December and at 7.5% in the year, All Volvo best models ranked on top of their domestic market.

Volkswagen was second selling 4.225 vehicles with a good 16.1% of share, up 0.5 points of share from November. Year-to-date sales were 39.392 with a share of 14.6%, down 0.7 points from last year and up 0.3 from 2011. Passat was the best-selling model among imported and second in absolute. Seventh generation of Golf ended the year in 4th place and Polo, great performer in December when was 6th, in the year ranked 18th.

Audi kept the third place with 1.885 sales and 7.2% of share, up 0.5 points from November. Full Year Audi was third, outpacing Toyota just in the last days, with 17.238 sales and 6.4% of share, up 0.3 points from last year. The best-selling models in the year were the A4 ranked 10th, the A6 in 16th and the A3 in 22nd place.

Toyota was fourth with 1.592 sales and 6.1% of share, down 0.4 points from the previous month. Full Year Toyota was fourth with 17.199 sales and 6.4% of share, up 0.5 points from last year. New Auris ranked 14th last month and 9th in the year while Avensis was 25th and Yaris 13th.

Hyundai pushed up on December registrations ending in fourth place with 1.240 sales and 4.7% of share. Full Year Hyundai was 9th with 10.403 sales and 3.9% of share, down 0.3 points from last year. The best-selling model was the compact i30 in 19th place.

BMW was sixth selling 1.214 units with a share fell at 4.6%, down 0.8 points of share from the previous month. Full Year BMW was 5th with 16.190 sales and 6.0% of share, up 0.3 from 2012. The best-selling model was the Series 3 ranked 8th while Series 5 was 11th.

In the table below, the Top 25 Brands ranked for year-to-date position:

Rank Dec

Rank Nov

Rank 2013

Brand

Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Volvo

6.776

53.844

19,3%

18,9%

19,9%

20,7%

25,9%

20,0%

2

2

2

Volkswagen

4.225

39.392

14,3%

15,3%

14,1%

15,6%

16,1%

14,6%

3

3

3

Audi

1.885

17.238

6,2%

6,1%

6,6%

6,7%

7,2%

6,4%

4

4

4

Toyota

1.592

17.199

5,4%

5,9%

5,8%

6,5%

6,1%

6,4%

5

9

9

Hyundai

1.240

10.403

4,1%

4,2%

3,7%

3,2%

4,7%

3,9%

6

5

5

BMW

1.214

16.190

5,3%

5,7%

5,9%

5,4%

4,6%

6,0%

7

6

6

Kia

1.101

14.831

4,8%

5,7%

5,5%

5,1%

4,2%

5,5%

8

7

7

Skoda

1.071

12.177

4,6%

4,3%

4,5%

4,7%

4,1%

4,5%

9

10

11

Mercedes

1.062

9.210

3,9%

4,1%

3,4%

3,2%

4,1%

3,4%

10

8

10

Renault

717

9.294

4,1%

3,4%

3,5%

4,5%

2,7%

3,5%

11

12

8

Ford

691

10.771

5,6%

5,0%

4,3%

2,4%

2,6%

4,0%

12

15

17

Subaru

424

4.925

1,1%

1,5%

2,0%

1,5%

1,6%

1,8%

13

12

13

Nissan

394

6.535

2,4%

2,3%

2,5%

2,4%

1,5%

2,4%

14

13

16

Citroen

392

4.948

2,1%

2,0%

1,7%

2,3%

1,5%

1,8%

14

18

14

Opel

392

5.218

2,4%

2,1%

2,0%

1,3%

1,5%

1,9%

15

16

15

Fiat

362

5.114

1,4%

1,6%

2,2%

1,5%

1,4%

1,9%

16

21

20

Seat

351

2.678

0,9%

0,7%

1,0%

0,9%

1,3%

1,0%

17

11

12

Peugeot

339

7.264

3,1%

3,8%

3,3%

2,9%

1,3%

2,7%

18

22

24

Dacia

325

2.233

0,5%

0,2%

0,6%

0,9%

1,2%

0,8%

19

19

18

Honda

314

3.638

1,1%

1,0%

1,5%

1,1%

1,2%

1,4%

20

14

19

Mazda

300

3.494

0,9%

0,8%

1,3%

1,9%

1,1%

1,3%

21

17

22

Suzuki

220

2.566

1,3%

1,0%

0,9%

1,4%

0,8%

1,0%

22

23

21

Mitsubishi

209

2.581

1,7%

1,3%

1,0%

0,8%

0,8%

1,0%

23

24

25

Mini

109

1.360

0,5%

0,5%

0,5%

0,5%

0,4%

0,5%

24

26

26

Land Rover

89

832

0,2%

0,3%

0,3%

0,2%

0,3%

0,3%

25

25

27

Lexus

80

717

0,3%

0,3%

0,2%

0,4%

0,3%

0,3%

 

In the table below, the Top 50 models, ranked by last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

1

1

Volvo V70

2.707

20.252

7,9%

7,2%

8,2%

10,3%

7,5%

2

4

2

Volkswagen Passat

1.794

14.331

5,9%

5,4%

4,7%

6,9%

5,3%

3

2

3

Volvo S/V60

1.787

14.174

5,1%

5,0%

5,7%

6,8%

5,2%

4

6

6

Volvo XC60

1.266

8.591

2,3%

3,0%

3,0%

4,8%

3,2%

5

3

4

Volkswagen Golf

908

11.237

4,1%

3,6%

5,7%

3,5%

4,1%

6

5

5

Volvo V40

800

9.133

1,2%

3,7%

3,4%

3,1%

3,4%

7

11

18

Volkswagen Polo

621

3.596

1,4%

1,0%

1,8%

2,4%

1,3%

8

9

10

Audi A4

600

4.806

1,6%

1,8%

2,1%

2,3%

1,8%

9

7

7

Kia Cee’d

548

6.758

2,5%

2,3%

2,3%

2,1%

2,5%

10

17

16

Audi A6

470

3.795

1,5%

1,4%

1,4%

1,8%

1,4%

11

24

19

Hyundai i30

455

3.582

1,3%

1,2%

1,0%

1,7%

1,3%

12

25

25

Toyota Avensis

448

2.598

1,4%

0,9%

0,8%

1,7%

1,0%

13

12

8

BMW 3 Series

444

5.996

1,9%

2,2%

1,7%

1,7%

2,2%

14

8

9

Toyota Auris

386

5.141

0,9%

1,4%

2,1%

1,5%

1,9%

15

13

12

Skoda Octavia

351

4.421

1,4%

1,5%

1,7%

1,3%

1,6%

16

14

11

BMW 5 Series

320

4.558

1,6%

1,6%

1,7%

1,2%

1,7%

17

18

13

Toyota Yaris

315

4.072

1,7%

1,6%

1,4%

1,2%

1,5%

18

22

37

Mercedes C Class

306

1.800

1,3%

0,5%

1,0%

1,2%

0,7%

19

19

22

Audi A3

297

3.093

1,0%

1,1%

1,3%

1,1%

1,1%

20

32

26

Mercedes E Class

284

2.511

0,9%

0,9%

0,7%

1,1%

0,9%

21

16

20

Skoda Fabia

275

3.553

1,5%

1,5%

1,4%

1,1%

1,3%

22

26

24

Kia Sportage

273

2.909

1,1%

1,1%

0,8%

1,0%

1,1%

23

23

74

Renault Captur

260

976

0,0%

0,0%

1,0%

1,0%

0,4%

24

21

23

Volkswagen Tiguan

254

2.982

1,3%

1,1%

1,1%

1,0%

1,1%

25

16

14

Renault Clio

234

3.971

1,5%

1,5%

1,4%

0,9%

1,5%

26

33

30

Nissan Qashqai

218

3.508

1,4%

1,3%

1,6%

0,8%

1,3%

26

15

21

Honda CR-V

218

2.050

0,4%

0,8%

0,7%

0,8%

0,8%

27

38

34

Skoda Superb

210

1.892

0,7%

0,6%

0,6%

0,8%

0,7%

28

53

40

Hyundai i40

203

1.647

0,8%

0,6%

0,4%

0,8%

0,6%

29

20

32

Toyota RAV4

194

1.940

0,4%

0,7%

1,2%

0,7%

0,7%

30

54

38

Ford Fiesta

192

1.762

0,8%

0,7%

0,4%

0,7%

0,7%

31

30

31

Hyundai i20

182

1.997

0,9%

0,6%

0,7%

0,7%

0,7%

32

43

33

Mercedes A Class

178

1.930

0,4%

0,8%

0,5%

0,7%

0,7%

33

79

68

Seat Ibiza

167

1.010

0,4%

0,4%

0,2%

0,6%

0,4%

34

10

17

Renault Megane

165

3.676

1,6%

1,7%

1,9%

0,6%

1,4%

35

31

29

Subaru Legacy

159

2.092

0,8%

0,9%

0,7%

0,6%

0,8%

36

27

15

Audi A1

155

1.327

0,4%

0,5%

0,6%

0,6%

0,5%

36

37

52

Ford Focus

155

3.961

2,0%

1,7%

0,8%

0,6%

1,5%

37

29

50

Mazda CX-5

145

1.351

0,3%

0,4%

0,8%

0,6%

0,5%

38

44

51

Ford Kuga

144

1.332

0,4%

0,4%

0,5%

0,5%

0,5%

39

40

27

Peugeot 308

143

2.150

1,0%

1,1%

0,6%

0,5%

0,8%

40

48

35

Opel Astra

142

1.889

0,9%

0,7%

0,5%

0,5%

0,7%

41

35

43

Hyundai ix35

139

1.515

0,5%

0,5%

0,6%

0,5%

0,6%

42

60

58

Fiat 500

138

1.205

0,0%

0,4%

0,3%

0,5%

0,4%

43

39

39

Volkswagen Up!

137

1.663

0,3%

0,6%

0,6%

0,5%

0,6%

44

48

36

Audi Q5                

130

1.417

0,5%

0,6%

0,5%

0,5%

0,5%

44

35

45

BMW 1 Series

130

1.873

0,9%

0,7%

0,5%

0,5%

0,7%

44

46

47

Subaru Forester

130

1.481

0,3%

0,5%

0,6%

0,5%

0,5%

45

42

42

Citroen C4

124

1.601

0,7%

0,6%

0,6%

0,5%

0,6%

46

45

46

Volkswagen Touran

123

1.480

0,0%

0,6%

0,5%

0,5%

0,5%

47

39

28

Peugeot 208

122

2.146

0,7%

0,9%

0,6%

0,5%

0,8%

48

36

44

BMW X3

115

1.495

0,7%

0,6%

0,6%

0,4%

0,6%

49

52

85

Mercedes GLK

107

796

0,5%

0,3%

0,4%

0,4%

0,3%

50

41

66

Kia Venga

104

1.054

0,5%

0,4%

0,6%

0,4%

0,4%

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