Switzerland market report. Full Year 2016

Swiss Cars Sales 2016 BMW_i8_protonic_red_2016

Swiss Cars Sales 2016 moderately down standing over 0.3 million for the 6th year in a row. The podium was entirely won by German Brands with Volkswagen almost doubling BMW and Mercedes.

Market Outlook

There are encouraging signs from the consumer side of the economy: retail sales increased in November and bucked a two-year downward trend. The FocusEconomics panel expects growth of 1.5%, which is unchanged from last month’s Consensus. In 2018, panelists project that GDP will expand 1.6%.

Albeit with slight sales losses, the Swiss cars market in 2016 was one of the rare in Europe to decline y.o.y. with 317.318 units (-2.0%). Despite the registrations posted the third negative performance since 2010, it was the sixth consecutive year with over 0.3 million units sold.

According to data released by the Auto Suisse, the Association of local Automotive Importers, in December the cars passengers has been 35.331 sales (+8.2%).

Competitive Arena

Despite the Dieselgate, the market leader in 2016 was of course Volkswagen with 42.142 units (-0.2%) ahead of BMW and Mercedes respectively up 2.8% and 4.2% at 24.780 and 23.842. The greatest increases were reported for Jaguar, Cadillac, Bentley, Honda, Dacia and Alfa Romeo, while the best performers was Infiniti, surging 172.7%.

Lancia and Dodge posted the worst performances losing 33.9% and 30.4%, followed by Nissan, Citroen, Smart, Peugeot, Audi and Jeep.

The Volkswagen Golf was on the first step of the podium for the 23rd consecutive year with 11.988 units (-21.6%) ahead of the Skoda Octavia with 11.721 (-4.1%) and the Volkswagen Polo with 6.516 (+30.7%).

In fourth place, the new Volkswagen Tiguan with 6.434 units (+62.9%) was the most popular SUV in Switzerland.

To see details on the best-selling cars with the top 100 models this year, see here

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 1 Volkswagen 6.124 42.142 22,6% -0,2% 17,3% 13,3%
2 2 BMW 2.769 24.780 14,3% 2,8% 7,8% 7,8%
4 3 Mercedes 2.122 23.842 5,0% 4,2% 6,0% 7,5%
5 4 Skoda 2.121 21.060 38,0% 0,4% 6,0% 6,6%
3 5 Audi 2.540 19.582 -13,1% -11,9% 7,2% 6,2%
6 6 Renault 1.787 14.301 15,6% -3,5% 5,1% 4,5%
7 7 Opel 1.495 13.186 26,3% -4,2% 4,2% 4,2%
9 8 Ford 1.331 13.083 -14,3% -4,5% 3,8% 4,1%
12 9 Peugeot 999 10.386 5,6% -17,5% 2,8% 3,3%
13 9 Toyota 961 10.386 21,5% 5,1% 2,7% 3,3%
8 10 Mazda 1.364 10.172 -9,7% 1,8% 3,9% 3,2%
10 11 Seat 1.209 10.136 -0,7% -3,0% 3,4% 3,2%
18 12 Hyundai 738 9.076 -16,7% -8,7% 2,1% 2,9%
11 13 Citroen 1.100 9.071 22,5% -21,2% 3,1% 2,9%
14 14 Fiat 918 8.757 24,7% -3,0% 2,6% 2,8%
17 15 Suzuki 773 7.646 2,0% -8,4% 2,2% 2,4%
15 16 Dacia 823 7.422 44,6% 37,5% 2,3% 2,3%
16 17 Volvo 787 7.130 29,9% -1,7% 2,2% 2,2%
20 18 Nissan 472 6.038 -30,4% -24,2% 1,3% 1,9%
19 19 Kia 712 5.481 36,9% 8,8% 2,0% 1,7%
22 20 Subaru 435 5.419 -16,3% -9,8% 1,2% 1,7%
23 21 Mini 424 5.267 -18,3% 8,4% 1,2% 1,7%
24 22 Honda 411 4.773 -9,5% 42,7% 1,2% 1,5%
27 23 Porsche 320 4.240 8,8% -1,5% 0,9% 1,3%
21 24 Land Rover 441 3.941 -17,7% 3,5% 1,2% 1,2%
26 25 Mitsubishi 369 3.873 -2,9% -4,2% 1,0% 1,2%
25 26 Jeep 391 3.269 5,4% -11,8% 1,1% 1,0%
31 27 Smart 168 2.770 -65,9% -18,7% 0,5% 0,9%
28 28 Jaguar 289 1.791 136,9% 82,8% 0,8% 0,6%
29 29 Tesla 240 1.701 24,4% 9,3% 0,7% 0,5%
30 30 Alfa Romeo 224 1.509 198,7% 20,8% 0,6% 0,5%
34 31 SsangYong 67 968 -31,6% 20,1% 0,2% 0,3%
33 32 Lexus 79 861 1,3% -8,7% 0,2% 0,3%
32 33 Maserati 93 783 257,7% 11,1% 0,3% 0,2%
39 34 Infiniti 23 619 -39,5% 172,7% 0,1% 0,2%
38 35 Ferrari 25 375 -10,7% 6,5% 0,1% 0,1%
36 36 Chevrolet 33 249 17,9% -8,8% 0,1% 0,1%
40 37 Cadillac 22 228 100,0% 72,7% 0,1% 0,1%
37 38 Bentley 27 219 107,7% 44,1% 0,1% 0,1%
35 39 Dodge 38 158 100,0% -30,4% 0,1% 0,0%

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Volkswagen 12.345 97.480 12,2% -2,9% 34,9% 30,7%
2 2 BMW 3.202 30.148 8,6% 3,7% 9,1% 9,5%
3 3 Renault-Nissan 3.113 28.388 10,0% -0,1% 8,8% 8,9%
4 4 Mercedes Daimler 2.290 26.612 -8,9% 1,2% 6,5% 8,4%
5 5 PSA 2.099 19.457 13,8% -19,3% 5,9% 6,1%
6 6 FCA 1.693 14.941 34,5% -2,9% 4,8% 4,7%
8 7 Hyundai-Kia 1.450 14.557 3,1% -2,8% 4,1% 4,6%
7 8 General Motors 1.550 13.663 26,7% -3,6% 4,4% 4,3%
10 9 Ford 1.331 13.083 -14,3% -4,5% 3,8% 4,1%
11 10 Toyota 1.040 11.247 19,7% 3,9% 2,9% 3,5%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 1 Volkswagen Golf 1.861 11.988 18,4% -21,6%
4 2 Skoda Octavia 1.155 11.721 32,3% -4,1%
3 3 Volkswagen Polo 1.213 6.516 30,7% -9,6%
2 4 Volkswagen Tiguan 1.326 6.434 185,2% 62,9%
17 5 Mercedes C Class 372 4.542 11,7% 5,7%
6 6 BMW 2 Series 533 4.342 31,3% 12,2%
13 7 Volkswagen Touran 400 4.286 -8,7% 63,7%
10 8 Audi A3 436 4.092 -51,4% -28,5%
7 9 Skoda Fabia 470 3.928 83,6% 7,4%
15 10 Volkswagen Passat 379 3.778 -35,9% -17,5%
8 11 Seat Leon 465 3.670 -2,3% -24,6%
9 12 BMW X1 448 3.656 46,4% 124,4%
12 13 Audi A4 429 3.614 71,6% 28,0%
30 14 Mini Cooper 272 3.549 -3,9% 24,9%
18 15 Seat Alhambra 366 3.484 -21,1% -1,7%
24 16 Fiat 500 318 3.435 48,6% -4,8%
26 17 Opel Astra 295 3.260 128,7% 53,1%
36 18 Mercedes A Class 240 3.186 2,1% -5,5%
45 19 Hyundai Tucson 203 3.168 -36,6% 129,2%
16 20 BMW 3 Series 374 3.159 -7,4% -14,1%
19 21 Mercedes GLC 357 3.062 50,0% 274,3%
21 22 Renault Mégane 344 3.052 15,4% 47,0%
20 23 Opel Mokka 356 3.023 18,3% 3,5%
11 24 Renault Clio 433 3.021 49,3% -25,1%
35 25 Ford Kuga 242 2.886 -33,1% -16,4%
40 26 Mercedes GLA 227 2.834 2,7% -8,2%
14 27 Audi Q3 381 2.761 -6,2% -6,6%
39 28 Dacia Duster 232 2.744 2,2% 27,2%
25 29 Dacia Sandero 297 2.660 58,0% 53,8%
46 30 Toyota Yaris 199 2.628 -14,6% -5,4%
23 31 Audi Q5 325 2.575 -1,2% -19,2%
64 32 Peugeot 208 168 2.501 -26,3% -19,2%
29 33 BMW 1 Series 284 2.498 -15,2% -14,3%
42 34 Suzuki Vitara 222 2.476 -22,9% 31,6%
28 35 Volvo XC60 285 2.469 161,5% 0,7%
5 36 Mazda2 684 2.457 -10,8% -6,5%
38 37 BMW X3 234 2.431 -13,0% 2,4%
41 38 Mazda CX-5 224 2.426 7,7% -7,8%
22 39 Opel Corsa 331 2.390 52,5% -18,6%
47 40 Peugeot 308 198 2.360 -24,4% -24,2%
43 40 Nissan Qashqai 217 2.360 -42,9% -22,3%

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