Taiwan market report. Full Year 2016. New Record

Taiwan Auto Market Toyota-Yaris_Sedan-2016

Taiwan Auto Market 2016 hit the best performance ever with a little increase over the previous record scored in the 2014. Toyota dominates holding all models in the podium.

Market Outlook

Following an expected 1.3% expansion in 2016 (2015: +0.7%), the Taiwanese economy is projected to accelerate in 2017, sustained by healthy foreign demand for Taiwanese products, especially electronics. FocusEconomics analysts expect the economy to expand 1.8% in 2017, which is unchanged from last month’s forecast.

Keeping the impressive speed started in the 2011 and following the moderate 2015 decline, the domestic vehicles market in 2016 achieved a new all time record, overtaking for the 3rd consecutive year over 420.000 units.

Indeed, according to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association, the new vehicles sales in the year had been 425.461 units (+1.1%).

Competitive Arena

The brand leader was Toyota with 124.311 units (+4.4%) ahead of Mitsubishi and Nissan with a huge gap, respectively up 10.1% and 3.0% at 46.398 and 44.723. Luxgen was the best performer, improving 22.8%, followed by Mercedes, Lexus, Peugeot, Daihatsu, Mazda and Mitsubishi.

The worst performances of the year were recorded by Ford and Audi, down 20.2% and 11.3%, while among less remarkable declines were reported for Vokswagen, Isuzu, Mini, Hyundai and BMW.

The Toyota Corolla was the best-selling model with 43.370 sales (+2.8%) followed by Toyota Rav4 with 21.523 (+18.7%) and the Toyota Yaris with 14.726 (-2.1%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 Rank Dec Rank 2016
Toyota 15.480 124.311 15,7% 4,4% 35,4% 28,5% 1 1
Mitsubishi 3.431 46.398 2,5% 10,1% 7,8% 10,7% 3 2
Nissan 3.561 44.723 -13,4% 3,0% 8,1% 10,3% 2 3
Honda 3.327 27.361 10,2% -1,0% 7,6% 6,3% 4 4
Mercedes 2.204 24.950 8,9% 15,8% 5,0% 5,7% 6 5
Mazda 2.528 23.710 16,4% 11,3% 5,8% 5,4% 5 6
BMW 2.026 19.061 17,7% -2,4% 4,6% 4,4% 7 7
Ford 1.145 17.500 -48,0% -20,2% 2,6% 4,0% 10 8
Luxgen 1.310 16.420 12,3% 22,8% 3,0% 3,8% 8 9
Lexus 1.165 15.184 -28,7% 14,0% 2,7% 3,5% 9 10
Hyundai 950 11.750 -25,8% -4,1% 2,2% 2,7% 12 11
Volkswagen 992 10.693 -11,8% -7,4% 2,3% 2,5% 11 12
Suzuki 870 8.500 0,0% -1,9% 2,0% 2,0% 14 13
Skoda 570 6.936 0,0% 2,7% 1,3% 1,6% 18 14
Audi 940 6.714 0,0% -11,3% 2,2% 1,5% 13 15
Isuzu 340 6.683 0,0% -5,5% 0,8% 1,5% 20 16
Subaru 785 5.962 0,0% -2,1% 1,8% 1,4% 15 17
Volvo 483 5.182 0,0% 2,3% 1,1% 1,2% 19 18
Daihatsu 678 4.606 0,0% 11,7% 1,6% 1,1% 16 19
Peugeot 622 4.434 0,0% 11,9% 1,4% 1,0% 17 20
Porsche 215 3.318 0,0% 7,4% 0,5% 0,8% 21 21
Mini 98 1.225 0,0% -4,9% 0,2% 0,3% 22 22

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Toyota 17.323 144.101 10,4% 5,5% 39,6% 33,1%
3 2 Mitsubishi 3.431 46.398 2,5% 10,1% 7,8% 10,7%
2 3 Renault-Nissan 3.561 44.723 -13,4% 3,0% 8,1% 10,3%
5 4 Volkswagen 2.717 27.661 -4,7% -4,5% 6,2% 6,3%
4 5 Honda 3.327 27.361 10,2% -1,0% 7,6% 6,3%
7 6 Mercedes Daimler 2.204 24.950 8,9% 15,8% 5,0% 5,7%
6 7 Mazda 2.528 23.710 16,4% 11,3% 5,8% 5,4%
8 8 BMW 2.124 20.286 16,8% -2,6% 4,9% 4,7%
10 9 Ford 1.145 17.500 -48,0% -20,2% 2,6% 4,0%
9 10 Yulon Motor 1.310 16.420 12,3% 22,8% 3,0% 3,8%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 1 Toyota Corolla 4.061 43.370 -24,1% 2,8%
2 2 Toyota RAV4 2.597 21.523 18,3% 18,7%
4 3 Toyota Yaris 1.231 14.726 -24,6% -2,1%
10 4 CMC Veryca 872 13.573 -13,8% 26,6%
33 5 Toyota Wish 328 13.153 -74,2% -3,7%
8 6 Nissan Tiida 921 11.839 -10,9% -3,3%
5 7 Mazda3 1.145 11.324 2,0% 7,4%
7 8 Honda CR-V 1.074 10.546 -22,2% -12,7%
11 9 Nissan Livina 834 9.865 1,8% 6,3%
15 10 Nissan X-Trail 690 9.645 -28,6% 23,7%
22 11 Mitsubishi Delica 550 9.626 7,2% 16,1%
9 12 Toyota Vios 900 9.532 -4,5% -2,0%
13 13 Ford Focus 796 8.136 39,6% -7,5%
20 14 Luxgen U6 Turbo 575 8.028 -19,8% -19,2%
19 15 Nissan Sentra 578 7.268 -31,2% -11,6%
14 16 CMC Zinger 710 7.261 21,0% 35,9%
17 17 Toyota Camry 580 7.045 -27,9% -24,2%
21 18 Mercedes C Class 562 6.037 4,3% 13,5%
12 19 Ford Kuga 824 5.974 -7,1% -10,5%
78 20 Toyota Innova 33 5.875 -94,9% -2,6%
29 21 Mazda CX-5 356 5.356 -26,0% 3,4%
24 22 Honda Fit 494 5.266 -37,9% -26,7%
16 23 Lexus RX 581 5.152 105,3% 107,2%
26 24 Mitsubishi Outlander 445 4.772 66,7% -8,0%
23 25 Mercedes E Class 532 4.745 0,9% -5,2%
27 26 Honda City 369 4.059 163,6% 138,1%
35 27 Mitsubishi Colt Plus 298 3.866 -13,6% -8,3%
25 28 Subaru Forester 492 3.790 9,8% 7,1%
18 29 Hyundai Tucson 579 3.713
25 30 BMW 5 Series 492 3.599 59,2% -8,3%
34 31 BMW 3 Series 300 3.200 11,5% -6,8%
30 32 Lexus ES 337 3.043 -36,9% 11,8%
28 33 Mazda CX-3 363 2.956
34 34 Lexus NX 300 2.847 -5,1% -21,1%
32 35 Luxgen S3 330 2.806
37 36 Mitsubishi Canter 250 2.804 0,0% -5,7%
36 37 Honda Odyssey 269 2.796 -23,4% 32,4%
44 38 Luxgen M7 Turbo 203 2.792 -9,4% -11,2%
42 39 Ford Fiesta 214 2.721 -30,5% -18,6%
6 40 Honda HR-V 1.106 2.648

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