Taiwan car market fell 10% in October 2012. Mitsubishi down.

The Taiwanese car market was again negative in October, reflecting uncertain over the local economy ability to be only partially touched by the slowing global demand. The market is struggling after following positive years and next month’s perspectives looks quite uncertain.

Looking at October performance for main brands:

Toyota in 1st sold 7.872 cars with a share of 28.0%, down 2.9 points of share from the Q3 and 2.1 points from 2011. Year-to-date sales were 94.081 with a share of 31.1%. In the top 12 selling models there were 6 Toyota’s, with Corolla market leader again.

Nissan maintained its 2nd position (3rd year-to-date), selling 3.234 units with a share of 11.5%, up 0.6 points of share from the Q3. Year-to-date sales were 36.556 with a share of 12.1%.Nissan held 2 models in the top 10. The best-selling model was the Tiida, 2nd in the month.

Mitsubishi in 3rd (2nd year-to-date) sold 2.835 units with a share of 10.1%, down 3.6 points from the Q3. Year-to-date sales were 41.439with a share of 13.7%. The best-selling model was the Veryca in 7th position this month.

Honda was 4th (5th year-to-date) with 2.100 sales and 7.5% of share, up 1.2 points from the Q3. Year-to-date sales were 15.871 with a share of 5.2%. The top model was the CRV, 5th.

Ford was 5th (4th year-to-date) with 1.551 sales and a share of 5.5%, up 0.3 from the Q3. Year-to-date sales were 15.931 with a share of 5.3%. The top model was the Escape, 13rd this month.

Hyundai maintained its 6th position with 1.413 units and a share of 5.0%, up 0.4 from the Q3. The best-selling model was the Elantra, 12th.

Bmw in 7th position was the leader of luxury segment. Sales in September were 1.093, only 12 more than Mazda that sold 1.081 vehicles.

In the table below, the top 10 brands, ranked by year to date position:

Rank

Brand

Q3

Oct

Ytd Oct

2.011

Q1

Q2

Q3

Oct

Ytd Oct

1

Toyota

27.367

7.872

94.081

30,1%

32,0%

31,3%

30,9%

28,0%

31,1%

2

Mitsubishi

12.168

2.835

41.439

14,6%

15,1%

13,3%

13,7%

10,1%

13,7%

3

Nissan

9.667

3.234

36.556

12,2%

13,4%

12,0%

10,9%

11,5%

12,1%

4

Ford

4.584

1.551

15.931

5,9%

5,8%

4,7%

5,2%

5,5%

5,3%

5

Honda

5.556

2.100

15.871

5,5%

5,3%

3,5%

6,3%

7,5%

5,2%

6

Mazda

3.610

1.081

13.054

4,3%

4,3%

4,7%

4,1%

3,8%

4,3%

7

Hyundai

4.067

1.413

13.265

4,0%

3,6%

4,8%

4,6%

5,0%

4,4%

8

Volkswagen

2.543

753

10.470

4,0%

4,2%

3,5%

2,9%

2,7%

3,5%

9

Mercedes

2.347

775

8.165

3,1%

2,2%

3,3%

2,6%

2,8%

2,7%

10

BMW

2.683

1.093

8.534

3,3%

2,7%

2,4%

3,0%

3,9%

2,8%

 Looking at the best-selling models, the Toyota Corolla reinforced the leadership, with 2.503 units and a share of 8.9%, down 1.1 from the Q3.

The Nissan Tiida was 2nd (3rd year-to-date) with 1.226 units and a share of 4.4%, followed by the Toyota Camry with 1.185 units and the Toyota Yaris with 1.174 units.

The Honda CR-V climbed to the 5th position (13th year-to-date) selling 1.137 units with a share of 4.0%.

It was a great month for the new Luxgen5 Sedan that 10th (53rd year-to-date) selling 730 units with a share of 2.6%, while Mitsubishi Colt Plus collapsed to the 30th this month (11th year-to-date) with 305 units and a share of 1.1%.

In the table below, the Top 30 models, ranked by year to date position:

Rank Oct

Rank Ytd

Model

Oct

Ytd Oct

2.011

Q1

Q2

Q3

Oct

Ytd Oct

1

1

Toyota Corolla

2.503

29.846

9,9%

10,0%

9,9%

10,0%

8,9%

9,9%

2

3

Nissan Tiida

1.226

12.932

4,8%

4,6%

3,8%

4,4%

4,4%

4,3%

3

2

Toyota Camry

1.185

14.535

3,7%

5,0%

5,2%

4,4%

4,2%

4,8%

4

6

Toyota Yaris

1.174

10.388

4,1%

3,4%

3,1%

3,6%

4,2%

3,4%

5

13

Honda CR-V

1.137

6.534

2,3%

1,8%

1,3%

2,8%

4,0%

2,2%

6

5

Nissan Livina

973

11.746

4,2%

4,7%

3,7%

3,3%

3,5%

3,9%

7

8

Mitsubishi Veryca

754

8.377

2,8%

3,1%

2,5%

2,7%

2,7%

2,8%

8

4

Toyota Wish

752

12.026

4,2%

4,1%

4,1%

4,2%

2,7%

4,0%

9

9

Toyota Vios

742

7.639

2,9%

2,8%

2,1%

2,7%

2,6%

2,5%

10

53

Luxgen 5 Sedan

730

730

0,0%

0,0%

0,0%

0,0%

2,6%

0,2%

11

10

Toyota RAV4

692

7.212

3,1%

2,4%

2,3%

2,4%

2,5%

2,4%

12

16

Hyundai Elantra

559

5.373

2,0%

1,5%

1,6%

2,2%

2,0%

1,8%

13

23

Ford Escape

514

3.953

1,3%

1,1%

1,0%

1,7%

1,8%

1,3%

14

29

BMW 5 Series

508

3.264

1,2%

1,1%

0,7%

1,2%

1,8%

1,1%

15

15

Mitsubishi Delica

478

5.467

0,8%

1,8%

1,7%

1,9%

1,7%

1,8%

16

32

Honda Civic

436

3.164

0,8%

1,0%

0,5%

1,5%

1,6%

1,0%

17

28

Lexus RX

433

3.296

1,0%

0,9%

1,0%

1,3%

1,5%

1,1%

18

14

Mazda3

422

5.980

2,4%

2,0%

2,5%

1,6%

1,5%

2,0%

19

7

Toyota Innova

421

7.889

0,8%

3,1%

3,0%

2,0%

1,5%

2,6%

20

18

Ford Focus

415

4.679

2,1%

2,1%

1,5%

1,1%

1,5%

1,5%

21

20

Mazda5

409

4.414

1,2%

1,3%

1,4%

1,7%

1,5%

1,5%

22

21

Mercedes C Class

383

4.099

1,1%

1,4%

1,2%

1,4%

1,4%

1,4%

23

22

Honda Fit

377

4.078

1,7%

1,4%

1,3%

1,4%

1,3%

1,3%

24

25

Hyundai ix35

376

3.873

1,4%

0,9%

1,8%

1,1%

1,3%

1,3%

25

19

Nissan March

375

4.591

0,9%

2,0%

1,2%

1,4%

1,3%

1,5%

26

24

Luxgen 7 SUV

360

3.924

1,5%

1,3%

1,4%

1,2%

1,3%

1,3%

27

27

Mercedes E Class

330

3.588

1,9%

0,6%

1,9%

1,1%

1,2%

1,2%

28

36

Hyundai i30

325

2.517

0,2%

0,8%

0,8%

0,8%

1,2%

0,8%

29

33

Ford Fiesta

306

2.985

1,1%

1,2%

0,8%

1,0%

1,1%

1,0%

30

11

Mitsubishi Colt Plus

305

6.161

2,7%

2,1%

1,9%

2,4%

1,1%

2,0%

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This report was written by Camilla.

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