Taiwan car market outlook in July 2012. Toyota on top at 35%.

The Taiwan car market was the world’s 27th at the end of 2011, with 374.000 units sold, and the first half 2012 confirmed this ranking while the market was positively influenced by the growing GDP and the declining fuel prices. However, focus2move.com projection for current year was at 377.000 units, flat on last year, predicting a slower trend in the second half.

The domestic market is dominated by Japanese brands, which hold four of top five positions. Toyota sold in July 14.326 units with a share of 35.1%. Year-to-date July it sold 72.954 with a share of 32.2%, up 2.5 points of share from full year 2011. In the top 10 selling models there were 7 Toyota’s.

Mitsubishi was the second, with 5.360 sales in July and 31.249 YTD, with a share of 13.8%, down 0.5 points from last year.

Nissan was third, with 3.812 sales in July and 26.787 YTD July, with a share of 9.3% in July and 11.8% YTD, up 0.1 points from last year.

Among all these Japanese, Ford was able to gain the 4th position, selling 1.743 cars in July and 11.054 YTD July, with a share of 4.3% and 4.9% respectively. However, Ford had lost 1.0 points of share from last year.

The first Korean brand was Hyundai, ranked 7th, with 1.654 sales in July and 9.193 YTD July with a share of 4.1%, slightly growing from last year.

The first European was Volkswagen in 8th position, with 7.872 sales YTD July and a share of 3.5%, down 0.5 points from last year.

The luxury segment leader was Mercedes, ranked 9th in absolute, with 5.681 sales and 2.5% of share, down 0.5 points from last year. BMW followed with 4.925 units and 2.2% of share.

In the table below, the top 10 brands, ranked by year to date position:

Rank

Brand

I Half

Jul

YTD Jul

 

2.011

Q1

Q2

I Half

Jul

YTD Jul

1

Toyota

58.628

14.326

72.954

 

29,7%

31,8%

31,3%

31,5%

35,1%

32,2%

2

Mitsubishi

25.889

5.360

31.249

 

14,3%

14,7%

13,2%

13,9%

13,1%

13,8%

3

Nissan

22.975

3.812

26.787

 

11,7%

13,0%

11,6%

12,4%

9,3%

11,8%

4

Ford

9.311

1.743

11.054

 

5,9%

5,6%

4,4%

5,0%

4,3%

4,9%

5

Honda

7.656

2.393

10.049

 

5,2%

4,6%

3,6%

4,1%

5,9%

4,4%

6

Mazda

8.228

1.727

9.955

 

4,3%

4,2%

4,7%

4,4%

4,2%

4,4%

7

Hyundai

7.539

1.654

9.193

 

3,8%

3,5%

4,6%

4,1%

4,0%

4,1%

8

Volkswagen

6.895

977

7.872

 

4,0%

4,0%

3,4%

3,7%

2,4%

3,5%

9

Mercedes

4.771

910

5.681

 

3,0%

2,1%

3,1%

2,6%

2,2%

2,5%

10

BMW

4.118

807

4.925

 

3,0%

2,3%

2,1%

2,2%

2,0%

2,2%

Looking at the best-selling models, the Toyota Corolla Altis was on the throne, with 23.368 sales year to date July and a share of 10.3% (12.0% in July). The Toyota Camry was in 2nd place, with 11.453 units and 5.1% of share, followed by the Toyota Wish, with 9.526 units and 4.2% of share. The podium was totally red!

Behind, two Nissan models, the Tiida and Livina in 4th and 5th place. In the top 20 there weren’t European models and the first American was the Ford Focus (locally produced) in 17th place.

In the table below, the Top 20 models, ranked by year to date position:

Rank

Model

Jul

YTD Jul

2.011

Q1

Q2

I Half

Jul

YTD Jul

1

Toyota Corolla Altis

4.903

23.368

9,9%

10,0%

9,9%

9,9%

12,0%

10,3%

2

Toyota Camry

2.013

11.453

3,7%

5,0%

5,2%

5,1%

4,9%

5,1%

3

Toyota Wish

1.936

9.526

4,2%

4,1%

4,1%

4,1%

4,7%

4,2%

4

Nissan Tiida

1.612

9.428

4,8%

4,6%

3,8%

4,2%

3,9%

4,2%

5

Nissan Livina

1.062

8.883

4,2%

4,7%

3,7%

4,2%

2,6%

3,9%

6

Toyota Yaris

1.612

7.658

4,1%

3,4%

3,1%

3,3%

3,9%

3,4%

7

Toyota Innova

803

6.511

0,8%

3,1%

3,0%

3,1%

2,0%

2,9%

8

Mitsubishi Veryca

847

6.073

2,8%

3,1%

2,5%

2,8%

2,1%

2,7%

9

Toyota Vios

1.275

5.810

2,9%

2,8%

2,1%

2,4%

3,1%

2,6%

10

Toyota RAV4

1.257

5.679

3,1%

2,4%

2,3%

2,4%

3,1%

2,5%

11

Mitsubishi Lancer Fortis

1.067

5.354

2,1%

2,3%

2,3%

2,3%

2,6%

2,4%

12

Mitsubishi Colt Plus

1.181

4.906

2,7%

2,1%

1,9%

2,0%

2,9%

2,2%

13

Mazda3

662

4.809

2,4%

2,0%

2,5%

2,2%

1,6%

2,1%

14

Mitsubishi Outlander

727

3.884

1,9%

1,9%

1,5%

1,7%

1,8%

1,7%

15

Mitsubishi Delica

588

3.862

0,8%

1,8%

1,7%

1,8%

1,4%

1,7%

16

Honda CR-V

1.194

3.839

2,3%

1,8%

1,0%

1,4%

2,9%

1,7%

17

Ford Focus

417

3.732

2,1%

2,1%

1,5%

1,8%

1,0%

1,6%

18

Hyundai Elantra

828

3.717

2,0%

1,5%

1,6%

1,6%

2,0%

1,6%

19

Nissan March

529

3.530

0,0%

2,0%

1,2%

1,6%

1,3%

1,6%

20

Mazda5

805

3.326

1,2%

1,3%

1,4%

1,4%

2,0%

1,5%

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