Taiwan: car market is stable, while Toyota Corolla is on fire!

Although early May new car demand was blocked by expectations for the Government decisions on the launch a new subsidy policy for scrapping vehicles. As finally it was announced the decision to not introduce any support, the market started but sales were not enough to recover last year volumes.

However, thanks to strong promotions introduced by main brands, the second half of May sales were robust and the month ended at 30.617 units down only 1.9% from May 2012. Cumulated sales were 150.348, down 3.4%.

Looking at the top brands performance:

Toyota dominated the market, selling 9.585 vehicles with a share of 31.3%, up 0.5 points of share from the previous month. Year-to-date May sales were 46.202 with a share of 30.7%. Toyota held 10 models in the top 50, with the Corolla as market leader.

Mitsubishi was 2nd, selling 3.682 units with a share of 12.0%, down 0.5 points of share from the previous month. Year-to-date sales were 18.736 with a share of 12.5%. Mitsubishi held 7 models in the top 50, with the Veryca in 9th position.

Nissan was 3rd, selling 3.335 vehicles with a share of 10.9%, down 0.5 points of share from the previous month. Year-to-date sales were 17.225 with a share of 11.5%. Nissan held 5 models in the top 50, with the Tiida in 3rd position.

Honda was 4th selling 2.071 units with a share of 6.8%, up 0.7 points from the previous month. Year-to-date sales were 10.167 with a share of 6.8%. The best-selling model was the CR-V in 6th position.

Ford in 5th sold 1.571 units with a share of 5.1%, up 0.2 points from the previous month. Year-to-date sales were 8.078 with a share of 5.4%. The top model was the Focus in 9th position.

Mercedes was 6th (7th year-to-date) selling 1.310 units with a share of 4.3%, down 0.1 points from the previous month. Year-to-date sales were 5.787 with a share of 3.8%. The C Class was 21st.

Hyundai was 7th (6th year-to-date) selling 1.293 vehicles, only 17 models less than Mercedes, with a share of 4.2%, up 0.1 points from the previous month. Year-to-date sales were 6.648 with a share of 4.4%.The best-selling model was the ix35 in 14th position.

Mazda climbed to the 8th position, selling 1.159 units with a share of 3.8%, up 0.2 points from the previous month. Year-to-date sales were 5.671 with a hare of 3.8%. The top model was the 3 in 19th position.

In the table below, the top 15 brands, ranked by year to date position:

Rank YTD

Brand

May

  YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Toyota

9.585

46.202

31,5%

31,1%

29,7%

30,5%

30,8%

31,3%

30,7%

2

Mitsubishi

3.681

18.736

13,7%

13,6%

10,5%

12,6%

12,5%

12,0%

12,5%

3

Nissan

3.335

17.225

12,2%

10,9%

10,0%

11,7%

11,4%

10,9%

11,5%

4

Honda

2.071

10.167

4,1%

6,2%

7,7%

7,0%

6,1%

6,8%

6,8%

5

Ford

1.571

8.078

4,5%

5,0%

5,4%

5,6%

4,9%

5,1%

5,4%

6

Hyundai

1.293

6.648

6,2%

6,0%

5,6%

4,6%

4,1%

4,2%

4,4%

7

Mercedes

1.310

5.787

4,1%

3,6%

3,8%

3,5%

4,4%

4,3%

3,8%

8

Mazda

1.159

5.671

4,7%

4,1%

3,7%

3,8%

3,6%

3,8%

3,8%

9

BMW

1.063

4.878

2,7%

3,6%

4,2%

3,2%

3,2%

3,5%

3,2%

10

Lexus

826

4.206

2,6%

3,2%

3,7%

3,0%

2,3%

2,7%

2,8%

11

Volkswagen

740

3.122

3,2%

2,9%

2,8%

2,1%

1,6%

2,4%

2,1%

12

Luxgen

353

2.540

2,5%

1,9%

1,5%

2,0%

1,3%

1,2%

1,7%

13

Suzuki

365

1.799

0,9%

0,9%

1,0%

1,2%

1,2%

1,2%

1,2%

14

Skoda

259

1.519

1,1%

1,1%

1,3%

1,1%

0,9%

0,8%

1,0%

15

Audi

302

1.502

1,2%

1,2%

1,2%

1,0%

1,1%

1,0%

1,0%

Looking at the Top models, Toyota Corolla was the market leader with 3.399 units and a share of 11.2%, up 1.3 points from the previous month. Year-to-date sales were 14.656 with a share of 9.8%.

Toyota Wish was 2nd with 1.428 units and a share of 4.7%, down 0.2 points from the previous month, followed by Nissan Tiida in 3rd with 1.363 sales and a share of 4.5%, down 0.2 points from April.

Nissan Livina was 4th with 1.200 units and a share of 4.0%, down 1.1 points from the previous month, followed by Toyota RAV4 in 5th, losing 3 spots, with 1.082 sales and a share of 3.6%, down 1.6 points from the previous month, and by Honda CR-V in 6th with 1.050 units and a share of 3.5%, up 0.2 points from April.

Toyota Camry was 7th with 1.014 units and a share of 3.3%, up 0.1 points from the previous month, followed by Toyota Yaris in 8th with 904 sales and a share of 23.0%, up 0.4 points of share from the previous month.

In the table below, the Top 50 models, ranked by year to date position:

Rank May

Rank Apr

Rank 2012

Model

May

  YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD M 2013

1

1

1

Toyota Corolla

3.399

       14.656

10,1%

7,8%

9,4%

9,9%

11,2%

9,8%

2

4

4

Toyota Wish

1.428

         7.561

4,2%

2,7%

5,3%

4,9%

4,7%

5,1%

3

5

3

Nissan Tiida

1.363

         7.315

4,4%

3,3%

5,1%

4,7%

4,5%

4,9%

4

3

5

Nissan Livina

1.200

         6.093

3,4%

2,5%

3,8%

5,1%

4,0%

4,1%

5

2

11

Toyota RAV4

1.082

         6.834

2,4%

1,8%

4,8%

5,2%

3,6%

4,6%

6

7

10

Honda CR-V

1.050

         5.524

2,3%

3,2%

3,9%

3,3%

3,5%

3,7%

7

8

2

Toyota Camry

1.014

         5.521

4,5%

3,2%

4,0%

3,2%

3,3%

3,7%

8

9

6

Toyota Yaris

904

         3.643

3,6%

3,2%

2,2%

2,6%

3,0%

2,4%

9

6

17

Mitsubishi Veryca

802

         4.380

2,7%

1,8%

2,9%

3,3%

2,6%

2,9%

9

10

7

Ford Focus

802

         4.132

1,1%

1,1%

2,9%

2,5%

2,6%

2,8%

10

12

8

Toyota Vios

659

         2.802

2,7%

2,2%

1,7%

2,0%

2,2%

1,9%

11

11

9

Toyota Innova

599

         2.793

2,0%

1,2%

1,8%

2,1%

2,0%

1,9%

12

16

12

Mitsubishi Colt Plus

588

         2.442

2,4%

0,9%

1,5%

1,6%

1,9%

1,6%

13

13

14

Mitsubishi Delica

582

         2.752

2,0%

1,2%

1,8%

1,9%

1,9%

1,8%

14

14

22

Hyundai ix35

535

         2.209

1,2%

1,0%

1,3%

1,8%

1,8%

1,5%

15

17

13

Mitsubishi Lancer Fortis

509

         2.039

1,7%

0,8%

1,2%

1,6%

1,7%

1,4%

16

24

23

Honda Fit

487

         2.073

1,4%

0,8%

1,4%

1,2%

1,6%

1,4%

17

19

16

Hyundai Elantra

484

         2.550

2,2%

1,0%

1,8%

1,5%

1,6%

1,7%

18

20

20

Ford Escape

473

         2.052

1,7%

1,4%

1,3%

1,4%

1,6%

1,4%

19

18

15

Mazda3

467

         2.219

1,5%

1,0%

1,5%

1,5%

1,5%

1,5%

20

21

18

Mazda5

461

         2.271

1,7%

1,2%

1,6%

1,4%

1,5%

1,5%

21

15

21

Mercedes C Class

428

         2.008

1,4%

1,1%

1,2%

1,6%

1,4%

1,3%

22

23

26

Honda Civic

424

         1.980

1,5%

1,4%

1,3%

1,3%

1,4%

1,3%

23

27

19

Mitsubishi Outlander

414

         1.843

1,3%

0,8%

1,3%

1,0%

1,4%

1,2%

24

46

24

Nissan March

406

         1.262

1,1%

0,5%

0,8%

0,5%

1,3%

0,8%

24

26

27

Mercedes E Class

406

         1.543

1,1%

0,9%

0,9%

1,1%

1,3%

1,0%

25

25

25

Mitsubishi Zinger

388

         1.856

1,3%

0,8%

1,3%

1,1%

1,3%

1,2%

26

28

31

BMW 5 Series

347

         1.492

1,2%

1,1%

1,0%

1,0%

1,1%

1,0%

27

34

28

Volkswagen Golf

333

         1.009

0,9%

0,8%

0,5%

0,7%

1,1%

0,7%

28

30

30

Lexus RX

309

         1.502

1,3%

1,2%

1,1%

0,9%

1,0%

1,0%

29

54

52

Porsche Cayenne

237

             635

0,4%

0,3%

0,4%

0,2%

0,8%

0,4%

30

29

42

Lexus ES

230

         1.386

0,6%

0,7%

1,0%

0,9%

0,8%

0,9%

31

36

40

BMW 3 Series

210

         1.019

0,8%

0,7%

0,7%

0,7%

0,7%

0,7%

32

44

36

Lexus CT

203

             884

0,9%

0,6%

0,6%

0,5%

0,7%

0,6%

33

35

35

Toyota Previa

198

         1.101

0,9%

0,7%

0,8%

0,7%

0,7%

0,7%

33

22

34

Mitsubishi Canter

198

         2.424

0,7%

1,5%

2,1%

1,3%

0,7%

1,6%

34

37

35

Subaru Forester

183

             705

0,2%

0,2%

0,3%

0,8%

0,6%

0,5%

34

31

68

Luxgen 7 MPV

183

         1.127

0,8%

0,6%

0,9%

0,6%

0,6%

0,8%

35

38

33

Ford Fiesta

176

             956

1,0%

0,7%

0,7%

0,6%

0,6%

0,6%

36

52

63

Suzuki SX4

174

             534

0,2%

0,2%

0,3%

0,3%

0,6%

0,4%

37

35

29

Luxgen 7 SUV

170

         1.413

1,2%

0,6%

1,2%

0,7%

0,6%

0,9%

38

41

38

Nissan Teana

165

             828

0,6%

0,5%

0,6%

0,5%

0,5%

0,6%

39

39

56

Mercedes B Class

153

             742

0,3%

0,3%

0,5%

0,5%

0,5%

0,5%

40

47

50

Suzuki Swift

135

             559

0,4%

0,3%

0,3%

0,4%

0,4%

0,4%

41

32

54

Luxgen 5 Sedan

127

         1.070

0,0%

1,0%

0,8%

0,8%

0,4%

0,7%

42

45

43

Toyota Prius

122

             715

0,8%

0,5%

0,5%

0,5%

0,4%

0,5%

43

40

44

Volvo S60

116

             806

0,5%

0,5%

0,6%

0,5%

0,4%

0,5%

44

51

55

Volvo XC60

112

             621

0,4%

0,2%

0,5%

0,3%

0,4%

0,4%

45

48

57

Nissan Rogue

111

             604

0,6%

0,3%

0,4%

0,5%

0,4%

0,4%

45

43

45

BMW X3

111

             622

0,3%

0,2%

0,4%

0,4%

0,4%

0,4%

46

33

61

Mercedes A Class

109

             720

0,3%

0,3%

0,5%

0,7%

0,4%

0,5%

47

42

37

Volkswagen Tiguan

108

             809

0,6%

0,7%

0,6%

0,5%

0,4%

0,5%

47

59

64

Toyota Sienna

108

             218

0,2%

0,1%

0,1%

0,0%

0,4%

0,1%

48

59

81

Volkswagen Caravelle

107

             422

0,0%

0,0%

0,4%

0,0%

0,4%

0,3%

49

50

81

Volvo V40

106

             392

0,0%

0,0%

0,2%

0,4%

0,3%

0,3%

50

57

53

Volkswagen Touran

100

             310

0,3%

0,2%

0,2%

0,1%

0,3%

0,2%

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This report was written by Camilla.

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