Taiwan Cars Market hits best ever Q1

Taiwan Cars Market Mazda-CX-3_2016

Taiwan Cars Market hits best ever Q1 projecting a new all-time record volume, the third in a row. Toyota hits the 30% of market share while Mazda and BMW had been the fastest growing brands.

Country Outlook

Taiwan’s economy grew robustly in 2014 and recorded the largest expansion since 2011. The result came largely on the back of increasing private consumption and a strong external sector.

However, the economy slowed in Q4 and more recent indicators do not paint a clear picture of the direction the economy is headed. The manufacturing PMI rose to a 5-month high in February and industrial production accelerated in January. In contrast, exports fell in February and hit a two-year low.

Market Outlook

In March 2015 according to data released by the Taiwan Transportation Vehicle Manufacturing Association, total new Car Passengers sold in Taiwan have been 33.892, down a shy 1.2% from the correspondent month last year. However the market momentum is live and the first quarter-final data had been outstanding with sales figures at 106.721, up 7.4% from last year.

Market outlook is almost positive with full year 2015 projection at a new record, the third in a row, at 462.000 units.

Competitive Arena

Albeit slow pace in March, the market dominator, Toyota, ended the quarter at best volume ever with 29.458 sales, up 7.7% with market share at 27.6%. The second, Nissan sold less than one-third with 11.423 units in the quarter (-7.4%) losing the second place in March under the attack of Mitsubishi now very close in the year to date run.

Best performer in March was Mazda, fueled by new models launch, ranking 7th with 1.884 sales (+44.3%). No bad at all the BMW performance (8th with 1.547 sales, +43.4%).

As far as the group’s performance, the leader Toyota hit a share of 30.0% in March, ahead of Mitsubishi with 10.6% and Renault Nissan Alliance with 10.0%. As far as best-selling models ranking, the Toyota Corolla sold more than the double than the second with 2.531 sales (-43.1%) followed by the Toyota Rav4 with 1.296 (+13.5%) and the Nissan Tiilda with 1.236 (-11.7%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Toyota 8.867 29.458 -9,8% 7,7% 26,2% 27,6%
2 3 Mitsubishi 3.601 11.143 -10,4% -0,2% 10,6% 10,4%
3 2 Nissan 3.403 11.423 -18,1% -7,4% 10,0% 10,7%
4 4 Honda 2.176 6.939 17,9% 25,3% 6,4% 6,5%
5 6 Mercedes 1.980 5.298 24,7% 19,5% 5,8% 5,0%
6 5 Ford 1.938 5.789 -2,9% -1,8% 5,7% 5,4%
7 6 Mazda 1.884 5.298 44,3% 24,7% 5,6% 5,0%
8 7 BMW 1.547 4.442 43,4% 19,5% 4,6% 4,2%
9 8 Luxgen 1.205 4.381 -5,3% -20,6% 3,6% 4,1%
10 11 Lexus 1.100 2.721 13,3% -8,8% 3,2% 2,5%
11 10 Volkswagen 1.077 3.032 19,7% 10,7% 3,2% 2,8%
12 9 Hyundai 985 3.630 17,5% 2,0% 2,9% 3,4%
13 14 Audi 784 2.064 0,0% 6,7% 2,3% 1,9%
14 12 Isuzu 690 2.252 0,0% 62,7% 2,0% 2,1%
15 13 Suzuki 567 2.140 -37,1% -7,9% 1,7% 2,0%

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Toyota 8.867 29.458 -9,8% 7,7% 26,2% 27,6%
2 3 Mitsubishi 3.601 11.143 -10,4% -0,2% 10,6% 10,4%
3 2 Nissan 3.403 11.423 -18,1% -7,4% 10,0% 10,7%
4 4 Honda 2.176 6.939 17,9% 25,3% 6,4% 6,5%
5 6 Mercedes 1.980 5.298 24,7% 19,5% 5,8% 5,0%
6 5 Ford 1.938 5.789 -2,9% -1,8% 5,7% 5,4%
7 6 Mazda 1.884 5.298 44,3% 24,7% 5,6% 5,0%
8 7 BMW 1.547 4.442 43,4% 19,5% 4,6% 4,2%
9 8 Luxgen 1.205 4.381 -5,3% -20,6% 3,6% 4,1%
10 11 Lexus 1.100 2.721 13,3% -8,8% 3,2% 2,5%
11 10 Volkswagen 1.077 3.032 19,7% 10,7% 3,2% 2,8%
12 9 Hyundai 985 3.630 17,5% 2,0% 2,9% 3,4%
13 14 Audi 784 2.064 0,0% 6,7% 2,3% 1,9%
14 12 Isuzu 690 2.252 0,0% 62,7% 2,0% 2,1%
15 13 Suzuki 567 2.140 -37,1% -7,9% 1,7% 2,0%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Toyota Corolla 2.531 10.557 -43,1% -5,3% 8,4% 10,9%
2 2 Toyota RAV4 1.296 4.307 13,5% 18,7% 4,3% 4,4%
3 4 Nissan Tiida 1.236 3.749 -11,7% -15,4% 4,1% 3,9%
4 3 Toyota Yaris 1.193 3.903 61,4% 67,4% 4,0% 4,0%
5 9 Mitsubishi Veryca 1.074 2.679 -0,9% 7,9% 3,6% 2,8%
6 5 Toyota Wish 1.066 3.439 -28,0% -14,3% 3,6% 3,5%
7 14 Toyota Camry 1.057 2.345 12,8% -23,7% 3,5% 2,4%
8 6 Honda CR-V 1.039 3.174 -8,0% -3,3% 3,5% 3,3%
9 12 Mazda3 962 2.460 185,5% 150,8% 3,2% 2,5%
10 16 Mitsubishi Delica 852 2.087 -5,1% -15,9% 2,8% 2,1%
11 7 Nissan Livina 823 2.853 814,4% 3070,0% 2,7% 2,9%
12 10 Toyota Vios 799 2.677 327,3% 1331,6% 2,7% 2,8%
13 8 Luxgen U6 Turbo 759 2.744 -40,3% -28,0% 2,5% 2,8%
14 13 Ford Focus 716 2.364 -32,6% -23,7% 2,4% 2,4%
15 11 Nissan Sentra 676 2.663 -54,2% -41,3% 2,3% 2,7%
16 19 Mercedes C Class 579 1.469 30,4% 32,7% 1,9% 1,5%
17 15 Honda Fit 578 2.111 43,8% 81,0% 1,9% 2,2%
18 20 Ford Kuga 553 1.419 33,3% -4,4% 1,8% 1,5%
19 18 Toyota Innova 495 1.537 -12,2% 2,5% 1,7% 1,6%
20 17 Mitsubishi Outlander 414 1.729 150,9% 248,6% 1,4% 1,8%
21 21 Hyundai ix35 403 1.269 49,8% -7,4% 1,3% 1,3%
22 25 Honda Civic 401 1.186 61,7% 28,8% 1,3% 1,2%
23 26 Lexus NX 386 1.139 1,3% 1,2%
24 22 Mitsubishi Zinger 376 1.233 -18,4% 5,2% 1,3% 1,3%
25 24 Hyundai Santa fe 373 1.188 1,2% 1,2%
26 27 Mercedes E Class 363 1.119 -29,1% -23,6% 1,2% 1,2%
27 29 Ford Fiesta 355 1.095 244,7% 963,1% 1,2% 1,1%
28 31 BMW 5 Series 341 1.035 -26,5% -6,6% 1,1% 1,1%
29 32 Hyundai Elantra 335 1.007 -21,9% -18,1% 1,1% 1,0%
30 23 Mitsubishi Colt Plus 296 1.218 -39,8% -29,7% 1,0% 1,3%
31 30 Subaru Forester 272 1.061 -25,5% -0,4% 0,9% 1,1%
32 37 Volkswagen Golf 271 749 38,3% 75,4% 0,9% 0,8%
33 28 Mazda5 264 1.099 -53,8% -36,8% 0,9% 1,1%
34 35 BMW 3 Series 263 863 -16,2% -3,6% 0,9% 0,9%
35 50 Volkswagen Polo 250 495 10,1% 18,2% 0,8% 0,5%
36 39 Lexus RX 246 635 2,1% -26,9% 0,8% 0,7%
37 41 Nissan March 233 595 -41,8% -31,7% 0,8% 0,6%
38 36 Luxgen M7 219 853 25,1% 66,9% 0,7% 0,9%
39 44 Mercedes S Class 215 521 25,7% 18,9% 0,7% 0,5%
40 46 Lexus ES 202 518 -16,9% -29,9% 0,7% 0,5%

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