Taiwanese auto sales in first half 2016 softly improved

Taiwanese auto sales Toyota-GT_86-2013

Taiwanese auto sales in first half 2016 softly improved. Mitsubishi was second but with a remarkable gap from the leader. The CMC Veryca best model breaking the Toyota hegemony with a stunning growth.

Market Outlook

Sluggish demand for Taiwanese exports has hampered economic activity and caused the economy to contract for three consecutive quarters. Although Q1’s reading marked a softer contraction than in the two previous quarter, economic data for the second quarter remains lackluster.

While industrial production expanded for the first time in over a year in May, businesses and consumers felt more pessimistic in June, with the consumer sentiment registering an over-two-year low.

Meantime, the Taiwanese car sector in June posted a soft increase. In the first semester the trend has been uncertain, in fact the year started in “red” and continued alternating feeble and sharp growth. The most impressive month was March while the slowest was February.

According to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association, the new vehicles sold in June had been 42.751, up 3.6%.

During the first half of the year the sales had been 269.527, improving a little 2.5%.

Competitive Arena

In first half 2016, Toyota retained the leadership with 62.770 sales  (+1.8%) and 28.2% of market share followed by Mitsubishi with 24.838 units (+9.6%), ahead of Nissan with 22.834 (+1.0%), Honda with 14.006 (+0.7%), Mercedes with 12.645 (+17.0%).

As far as the Car Groups performance, the leader was Toyota Group with 32.7% of market share, ahead of Mitsubishi with 11.2%, Renault-Nissan with 10.3% and Honda with 6.3%.

As far as the best-selling models ranking, the best performer was Toyota Corolla with 21.485 sales (+0.7%) followed by the CMC Veryca with 14.876 (+165.0%), the Toyota RAV4 with 9.967 (+12.0%), the Toyota Wish with 8.226 (+13.4%) and the Toyota Yaris with 7.723 (-4.6%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank June Rank H1 2016 Brand Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Toyota 13.035 62.770 2,7% 1,8% 30,5% 28,2%
2 2 Mitsubishi 4.434 24.838 1,2% 9,6% 10,4% 11,2%
3 3 Nissan 4.167 22.834 -1,4% 1,0% 9,7% 10,3%
4 5 Mercedes 2.612 12.645 43,8% 17,0% 6,1% 5,7%
5 6 Mazda 2.380 11.726 28,7% 15,3% 5,6% 5,3%
6 4 Honda 2.309 14.006 -16,2% 0,7% 5,4% 6,3%
7 8 BMW 1.918 9.538 -29,3% -3,6% 4,5% 4,3%
8 10 Lexus 1.850 7.809 51,9% 11,7% 4,3% 3,5%
8 9 Luxgen 1.850 7.846 292,8% 13,5% 4,3% 3,5%
9 7 Ford 1.751 9.570 -19,6% -17,5% 4,1% 4,3%
10 11 Hyundai 1.145 6.714 -13,9% 2,6% 2,7% 3,0%

Rank June Rank H1 2016 Group Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Toyota 15.355 72.593 6,8% 3,1% 35,9% 32,7%
2 2 Mitsubishi 4.434 24.838 1,2% 9,6% 10,4% 11,2%
3 3 Renault-Nissan 4.167 22.834 -1,4% 1,0% 9,7% 10,3%
4 6 Mercedes Daimler 2.612 12.645 43,8% 17,0% 6,1% 5,7%
5 7 Mazda 2.380 11.726 28,7% 15,3% 5,6% 5,3%
6 4 Honda 2.309 14.006 -16,2% 0,7% 5,4% 6,3%
7 5 Volkswagen 2.233 13.469 6,4% -6,7% 5,2% 6,1%
8 8 BMW 2.068 10.218 -27,7% -4,3% 4,8% 4,6%
9 10 Yulon Motor 1.850 7.846 292,8% 13,5% 4,3% 3,5%
10 9 Ford 1.751 9.570 -19,6% -17,5% 4,1% 4,3%

Rank June Rank H1 2016 Model Sales June Sales H1 2016 Var June Var H1 2016
1 1 Toyota Corolla 4.019 21.485 -3,2% 0,7%
2 3 Toyota RAV4 2.615 9.967 27,3% 12,0%
3 2 CMC Veryca 2.566 14.876 153,3% 165,0%
4 4 Toyota Wish 1.767 8.226 22,9% 13,4%
5 5 Toyota Yaris 1.480 7.723 -10,0% -4,6%
6 6 CMC Zinger 1.238 7.180 151,1% 183,0%
7 9 Mazda3 1.234 5.482 36,2% 9,6%
8 7 Nissan Tiida 1.120 6.085 11,2% -9,5%
9 13 Toyota Vios 1.060 4.910 6,7% -8,4%
10 11 Nissan Livina 1.012 5.187 19,9% 0,9%
11 12 Nissan X-Trail 888 5.003 -34,7% 85,2%
12 8 Honda CR-V 885 5.678 -20,5% -12,6%
13 10 Mitsubishi Delica 870 5.225 9,7% 20,8%
14 15 Ford Focus 831 4.189 -1,8% -8,9%
15 18 Toyota Innova 766 3.800 22,8% 19,8%
16 14 Luxgen U6 Turbo 735 4.263 -29,2% -26,9%
17 16 Toyota Camry 707 3.860 -41,5% -26,2%
18 26 Mercedes E Class 638 2.204 57,1% -6,9%
19 17 Nissan Sentra 628 3.826 5,2% -17,8%
20 21 Honda Fit 610 2.850 -16,8% -27,1%
21 19 Mercedes C Class 558 2.965 76,0% 8,8%
22 23 Mazda CX-5 521 2.464 7,6% 11,8%
23 25 Honda Civic 517 2.362 0,0% 4,5%
24 27 Mitsubishi Outlander 506 2.198 -13,5% -30,1%
25 28 Honda City 503 2.126 115,0% 145,8%

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