Taiwanese car market was flat in April 2013. Toyota pushed up by rebates.

Thanks to the yen depreciation, Japanese brands aggressively started the new fiscal year, with rebates on all major products. The immediate effect was to revitalize the demand, after a two negative months, with April registrations flat from last year and with an increased order portfolio for main automakers. In April, light passenger vehicles sold were28.844, up 0.8%, not enough to recover the first quarter loss. Indeed year-to-date sales were 119.731, down 3.8%.

Looking at the top brands performance:

Toyota dominated the market, selling 8.952 vehicles with a share of 31.0%, up 4.4 points of share from the previous month. Year-to-date April sales were 36.49 with a share of 30.5%. Toyota held 7 models in the top 25, with the Corolla as market leader.

Mitsubishi was 2nd, selling 3.521 units with a share of 12.2%, down 1.9 points of share from the previous month. Year-to-date sales were 14.975 with a share of 12.5%. Mitsubishi held 6 models in the top 25, with the Veryca in 6th position.

Nissan was 3rd, selling 3.289 vehicles, only 232 units less than Mitsubishi, with a share of 11.4%, down 1.0 points of share from the previous month. Year-to-date sales were 13.981 with a share of 11.7%. Nissan held 2 models in the top 25, with the Livina in 3rd position.

Honda was 4th selling 1.697 units with a share of 5.9%, down 1.4 points from the previous month. Year-to-date sales were 7.986 with a share of 6.7%. The best-selling model was the CR-V in 7th position.

Ford in 5th sold 1.582 vehicles with a share of 5.5%, down 0.8 points from the previous month. Year-to-date sales were 6.877 with a share of 5.7%. The top model was the Focus in 10th position.

Mercedes maintained its 6th position (7th year-to-date) selling 1.268 units with a share of 4.4%, down 0.4 points from the previous month. Year-to-date sales were 4.454 with a share of 3.7%. The C Class was 15th.

Hyundai was 7th (6th year-to-date) selling 1.219 vehicles, only 49 less than Mercedes, with a share of 4.2%, down 0.1 points from the previous month. Year-to-date sales were 5.428 with a share of 4.5%. The best-selling model was the ix35 in 14th position.

BMW climbed to the 8th position (9th year-to-date) selling 1.065 units with a share of 3.7%, up 0.3 points of share from the previous month. Year-to-date sales were 4.004 with a share of 3.3%.

In the table below, the top 15 brands, ranked by year to date position:

Rank Ytd

Rank 2012

Brand

Apr

Ytd Apr

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar

Apr

Ytd Apr

1

1

Toyota

8.952

36.479

32,0%

31,5%

31,1%

29,7%

30,3%

25,6%

31,0%

30,5%

2

2

Mitsubishi

3.521

14.975

14,9%

13,7%

13,6%

10,5%

12,6%

14,1%

12,2%

12,5%

3

3

Nissan

3.289

13.981

13,6%

12,2%

10,9%

10,0%

11,8%

12,4%

11,4%

11,7%

4

4

Honda

1.697

7.986

5,5%

4,1%

6,4%

8,0%

6,9%

7,3%

5,9%

6,7%

5

5

Ford

1.592

6.877

5,5%

4,4%

4,9%

5,8%

5,8%

6,3%

5,5%

5,7%

6

6

Hyundai

1.219

5.428

4,8%

5,9%

6,0%

5,3%

4,6%

4,3%

4,2%

4,5%

7

7

Mercedes

1.268

4.454

2,9%

4,1%

3,6%

3,8%

3,5%

4,8%

4,4%

3,7%

8

8

Mazda

905

3.786

3,4%

3,7%

3,2%

2,9%

3,2%

3,2%

3,1%

3,2%

9

10

BMW

1.065

4.004

3,1%

2,7%

3,6%

4,2%

3,2%

3,4%

3,7%

3,3%

10

11

Lexus

661

3.412

2,2%

2,6%

3,2%

3,7%

3,0%

2,8%

2,3%

2,8%

11

9

Volkswagen

623

2.719

4,0%

3,2%

2,9%

2,8%

2,3%

2,5%

2,2%

2,3%

12

12

Luxgen

370

2.187

2,3%

2,5%

1,9%

1,5%

2,0%

1,6%

1,3%

1,8%

13

14

Volvo

353

1.531

0,8%

0,8%

0,8%

1,0%

1,3%

1,7%

1,2%

1,3%

14

15

Suzuki

430

1.604

0,8%

0,9%

0,7%

1,0%

1,3%

1,3%

1,5%

1,3%

15

13

Audi

370

1.576

1,2%

1,3%

1,4%

1,3%

1,3%

1,4%

1,3%

1,3%

Looking at the Top models, Toyota Corolla in 1st sold 2.836 units with a share of 9.8%, up 4.2 points from the previous month. Year-to-date sales were 11.257 with a share of 9.4%.

The RAV4 was 2nd, up 2 spots from March, selling 1.480 units with a share of 5.1%, down 0.3 points from the previous month, followed by the Livina in 3rd, up 4 spots from March, with 1.458 sales and a share of 5.1%, up 0.5 points from the previous month.

The Wish was 4th, losing 2 spots from March, selling 1.404 units with a share of 4.9%, down 0.2 points from the previous month, followed by the Tiida in 5th, down 2 spots from March, with 1.352 sales and a share of 4.7%, down 0.5 points from the previous month.

The Veryca was 6th, up 2 spots from March, selling 941 units with a share of 3.3%, down 0.7 points from the previous month, followed by the Honda CR-V in 7th with 937 sales and a share of 3.2%, down 1.1 points from the previous month, and by the Camry in 8th, down 3 spots from March, with 928 sales and a share of 3.2%, up 0.3 points from the previous month.

In the table below, the Top 25 models, ranked by year to date position:

Rank Apr

Rank Mar

Rank 2012

Model

Apr

Ytd Apr

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar

Apr

Ytd Apr

1

1

1

Toyota Corolla

2.836

11.257

9,9%

10,0%

9,9%

9,3%

5,6%

9,8%

9,4%

2

4

11

Toyota RAV4

1.480

5.752

2,3%

2,4%

2,2%

4,7%

5,4%

5,1%

4,8%

3

7

5

Nissan Livina

1.458

4.893

3,7%

3,3%

3,2%

3,8%

4,6%

5,1%

4,1%

4

2

4

Toyota Wish

1.404

6.133

4,1%

4,2%

3,4%

5,2%

5,1%

4,9%

5,1%

5

3

3

Nissan Tiida

1.352

5.952

3,8%

4,4%

4,1%

5,1%

5,2%

4,7%

5,0%

6

8

7

Mitsubishi Veryca

941

3.578

2,5%

2,7%

2,2%

2,9%

4,0%

3,3%

3,0%

7

6

10

Honda CR-V

937

4.474

1,3%

2,3%

4,0%

3,9%

4,3%

3,2%

3,7%

8

5

2

Toyota Camry

928

4.507

5,2%

4,4%

4,1%

3,9%

2,9%

3,2%

3,8%

9

10

6

Toyota Yaris

736

2.739

3,1%

3,6%

4,1%

2,2%

1,6%

2,6%

2,3%

10

9

18

Ford Focus

719

3.330

1,5%

1,1%

1,4%

2,9%

3,3%

2,5%

2,8%

11

14

9

Toyota Innova

597

2.194

3,0%

2,0%

1,5%

1,8%

1,8%

2,1%

1,8%

12

15

8

Toyota Vios

574

2.143

2,1%

2,7%

2,8%

1,7%

1,4%

2,0%

1,8%

13

13

16

Mitsubishi Delica

553

2.170

1,7%

1,9%

1,6%

1,8%

2,2%

1,9%

1,8%

14

22

23

Hyundai ix35

518

1.674

1,8%

1,1%

1,2%

1,3%

1,3%

1,8%

1,4%

15

25

21

Mercedes C Class

468

1.580

1,2%

1,4%

1,3%

1,2%

1,5%

1,6%

1,3%

16

17

12

Mitsubishi Colt Plus

462

1.854

1,9%

2,4%

1,2%

1,5%

1,3%

1,6%

1,5%

17

26

14

Mitsubishi Lancer Fortis

451

1.530

2,3%

1,7%

1,0%

1,2%

1,2%

1,6%

1,3%

18

18

13

Mazda3

436

1.752

2,2%

1,5%

1,2%

1,4%

1,4%

1,5%

1,5%

19

12

15

Hyundai Elantra

426

2.066

1,6%

2,2%

1,3%

1,8%

1,8%

1,5%

1,7%

20

21

20

Ford Escape

403

1.579

1,0%

1,7%

1,8%

1,3%

1,3%

1,4%

1,3%

21

16

19

Mazda5

388

1.810

1,4%

1,7%

1,5%

1,6%

1,5%

1,3%

1,5%

22

11

32

Mitsubishi Canter

378

2.226

0,7%

0,7%

1,9%

2,0%

2,2%

1,3%

1,9%

23

20

25

Honda Civic

359

1.556

0,5%

1,5%

1,8%

1,3%

1,3%

1,2%

1,3%

24

19

24

Honda Fit

351

1.586

1,3%

1,4%

1,0%

1,4%

1,5%

1,2%

1,3%

25

23

31

Mitsubishi Zinger

321

1.468

1,3%

1,3%

0,9%

1,3%

1,4%

1,1%

1,2%

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This report was written by Camilla.

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