Taiwan 2017. Again a record sales for the automotive industry

Taiwanese Vehicles Sales Honda-Clarity_Fuel_Cell-2017

Taiwanese Vehicles Sales in 2017 hit the second all time record in a row, while with a narrow gain from the previous year. The consumer demand is still strong and sustained by rolling economy. Toyota is market leader with 25% share and the top 3 models.

Taiwanese economy continues to ride a strong cyclical upswing in electronic exports, driven by improved global trade flows and soaring foreign demand for tech products. GDP growth was confirmed at an over two-and-a-half-year high of 3.1% in Q3. The panorama remains equally upbeat in the fourth quarter, with the manufacturing PMI registering a six-year high in November and trade data showing stronger-than-expected shipments overseas in the same month. Both consumer and business sentiment also recorded their strongest results since late 2015,

Taiwanese vehicles market in recent years grew up with a series of all-time record and after outpacing the 400.000 annual units in the 2014 is actually running towards the milestone of half a million. On this road, during the 2017 sales hit the new all time record, the second in a row, with 443.465 units sold (+1.6% ), according to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association.

  Sales 2012 Sales 2013 Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 e
Car+LCV 358.911 371.321 417.276 412.443 424.735 425.494 416.487
HCV 6.960 7.733 5.803 8.337 14.874 21.175 21.175
Total 365.871 379.054 423.079 420.780 439.609 446.669 437.662

  2012 Var 2013 Var 2014 Var 2015 Var 2016 Var 2017 Var 2018 var e
Car+LCV -1,6% 1,6% 12,4% -1,2% 3,0% 0,2% -2,1%
HCV -0,9% 11,1% -25,0% 43,7% 78,4% 42,4% 0,0%
Total -1,6% 1,8% 11,6% -0,5% 4,5% 1,6% -2,0%

At brand-wise, the market leader was Toyota selling 112.984 vehicles (-9.1%) with 25.3% of market share.

In second place Nissan with 40.699 units (-9.0%) ahead of Honda with 34.072 (+24.5%), Mercedes with 28.016 (+12.3%), CMC with 22.283 (+10.0%), Mitsubishi with 22.672 and Mazda with 22.359 (-5.7%).

At model-wise, the best-selling model was the Toyota Corolla with 39.887 sales (-8.0%) followed by the Toyota Rav4 with 22.440 (+4.3%) and the new Toyota Sienta with 14.577.

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Rank 2017 Ran Dec Brand Sales 2017 Sales Dec Variation 2017 Variation Dec Share 2017 Share Dec
1 1 Toyota 112.984 10.907 -9,1% -29,5% 25,9% 26,2%
2 3 Nissan 40.699 2.891 -9,0% -18,8% 9,3% 6,9%
3 2 Honda 34.072 3.538 24,5% 6,3% 7,8% 8,5%
4 5 Mercedes 28.016 2.301 12,3% 4,4% 6,4% 5,5%
5 10 CMC 22.883 1.703 9,8% 7,6% 5,2% 4,1%
6 12 Mitsubishi 22.672 1.529 -51,1% -55,4% 5,2% 3,7%
7 4 Mazda 22.359 2.543 -5,7% 0,6% 5,1% 6,1%
8 9 BMW 19.000 1.751 -0,3% -13,6% 4,4% 4,2%
9 7 Ford 18.671 1.928 6,7% 68,4% 4,3% 4,6%
10 11 Lexus 16.425 1.659 11,0% 9,0% 3,8% 4,0%

Rank 2017 Rank Dec Model Sales 2017 Sales Dec Variation 2017 Variation Dec
1 1 Toyota Corolla 39.887 3.681 -8,0% -9,4%
2 2 Toyota RAV4 22.440 2.548 4,3% -1,9%
3 4 Toyota Sienta 14.577 1.360 464,8% -37,7%
4 3 Hino 13.934 2.204 36,4% 159,0%
5 9 CMC Veryca 13.414 874 -1,2% 0,2%
6 5 Honda HR-V 13.399 1.295 406,0% 17,1%
7 14 Nissan Tiida 12.222 710 3,2% -22,9%
8 8 Toyota Yaris 12.052 995 -18,2% -19,2%
9 6 Honda CR-V 11.345 1.162 7,6% 8,2%
10 18 Nissan Livina 10.051 637 1,9% -23,6%
11 7 Mazda3 10.047 1.011 -11,3% -11,7%
12 11 CMC Zinger 9.469 829 30,4% 16,8%
13 23 Mitsubishi Delica 9.331 584 -3,1% 6,2%
14 13 Toyota Vios 8.569 751 -10,1% -16,6%
15 10 Ford Kuga 7.551 832 26,4% 1,0%
16 22 Nissan X-Trail 7.505 596 -22,2% -13,6%
17 24 Ford Focus 7.141 559 -12,2% -29,8%
18 25 Mercedes C Class 6.554 535 8,6% -4,8%
19 31 Toyota Camry 6.017 359 -14,6% -38,1%
20 21 Nissan Sentra 5.899 614 -18,8% 6,2%
21 12 Luxgen U6 Turbo 5.767 785 -28,2% 36,5%
22 17 Lexus NX 5.609 646 97,0% 115,3%
23 27 Mercedes E Class 5.319 480 12,1% -9,8%
24 15 Mazda CX-5 5.069 704 -5,4% 97,8%
25 26 Lexus RX 4.915 487 -4,6% -16,2%
26 30 Mitsubishi Outlander 4.709 363 -1,3% -18,4%
27 33 Mercedes GLC 4.479 326 104,6% 62,2%
28 29 Hyundai Tucson 4.284 407 15,4% -29,7%
29 28 BMW 5 Series 4.211 420 17,0% -14,6%
30 16 Honda Fit 4.108 656 -22,0% 32,8%

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