Flash Reports

Thailand February 2014 car market collapsed 46%. See all-brand ranking & data.

Performing worse than in the previous month, the market hit a new record down in February 2014 when the year-on-year comparison reported a loss above 46% for the light passenger vehicles market at 69.311 units. Year to date sales were 137.781, down 46.1%. Despite the huge fail scored so far in the next month the trend should not change.

Thailand’s political stalemate is cutting into foreign car makers’ sales and undermining the appeal of Southeast Asia’s largest auto-production hub.  Domestic auto sales are expected to fall 19% this year to 1.08 million cars because of the political unrest and the end of a government-subsidy program for first-time auto buyers, according to research firm IHS Automotive. Production will slip 8% to 2.2 million units this year, IHS estimated. Our Team is a bit more pessimistic projecting the market around 1 million units. Anhyhow the year will be memorable, but not in positive. Thailand is the largest automobile manufacturer in Southeast Asia and ninth largest in the world, with about half its cars sold domestically and the other half exported, according to the Thailand Automotive Institute.

Economic factors are negative and despite the “official” unemployemnt rate is below 2% and inflation stands around 2%, GDP is declining any quarter and internal consumptions kept in December 2013 a record down at 10%, with negative outlook for the current year.

GDP       Retail Sales

In February Toyota has further improved market share selling 27.2k and now is very close to 40% of total sales.  Surprisingly the second, Isuzu, is doing further better and selling 13.4k, in February move share up 19.4%, over 5 points better than last quarter 2013, with cumulate sahre at 19.1%.

Honda in third was struggling again depsite recovered share from 8.4% in January to 10.8%. Mitsubishi was fourth with 5.6k sales and 8.1% of share, up 0.4 points, followed by Ford with 4.5% and Nissan with 4.0%, dramatically fallen down from the January 8.8%.

In the interactive tables below you can sort thru the Top brands and Best-selling model as you like:

Rank Feb
Rank 2014
Brand
Feb
Ytd 2014
Q3 2013
Q4 2013
Jan
Feb
2014
1 1 Toyota 27.287 53.471 32,9% 37,6% 38,2% 39,4% 38,8%
2 2 Isuzu 13.416 26.299 13,9% 15,2% 18,8% 19,4% 19,1%
3 3 Honda 7.469 13.250 15,5% 12,2% 8,4% 10,8% 9,6%
4 4 Mitsubishi 5.602 10.848 8,0% 8,2% 7,7% 8,1% 7,9%
5 6 Ford 3.114 6.175 4,1% 4,0% 4,5% 4,5% 4,5%
6 5 Nissan 2.773 8.793 7,3% 7,3% 8,8% 4,0% 6,4%
7 7 Mazda 2.418 4.779 3,8% 3,8% 3,4% 3,5% 3,5%
8 8 Chevrolet 2.059 4.443 5,1% 3,6% 3,5% 3,0% 3,2%
9 9 Suzuki 1.782 3.426 4,6% 3,3% 2,4% 2,6% 2,5%
10 10 Hino 837 1.597 1,7% 1,3% 1,1% 1,2% 1,2%
11 11 Mercedes 740 1.224 1,0% 1,2% 0,7% 1,1% 0,9%
12 12 BMW 549 1.071 0,7% 0,8% 0,8% 0,8% 0,8%
13 13 Hyundai 245 519 0,3% 0,4% 0,4% 0,4% 0,4%
14 15 Volvo 213 368 0,3% 0,2% 0,2% 0,3% 0,3%
15 16 Dfm 180 345 0,1% 0,1% 0,2% 0,3% 0,3%
16 14 Tata 171 380 0,2% 0,2% 0,3% 0,2% 0,3%
17 17 Subaru 147 223 0,3% 0,3% 0,1% 0,2% 0,2%
18 18 Mitsubishi Fuso 93 193 0,1% 0,1% 0,1% 0,1% 0,1%
19 20 Kia 58 81 0,1% 0,1% 0,0% 0,1% 0,1%
20 19 Proton 44 89 0,0% 0,0% 0,1% 0,1% 0,1%
21 21 Volkswagen 40 71 0,0% 0,1% 0,0% 0,1% 0,1%
22 21 Lexus 36 71 0,1% 0,1% 0,1% 0,1% 0,1%
23 22 Wuling 11 22 0,0% 0,0% 0,0% 0,0% 0,0%
24 24 Land Rover 7 7 0,0% 0,0% 0,0% 0,0% 0,0%
25 25 SsangYong 5 5 0,0% 0,0% 0,0% 0,0% 0,0%
25 23 Peugeot 5 9 0,0% 0,0% 0,0% 0,0% 0,0%
26 25 Citroen 2 5 0,0% 0,0% 0,0% 0,0% 0,0%
26 27 Lamborghini 2 2 0,0% 0,0% 0,0% 0,0% 0,0%
26 27 ChangAn 2 2 0,0% 0,0% 0,0% 0,0% 0,0%
27 25 Daewoo 1 5 0,0% 0,0% 0,0% 0,0% 0,0%
27 27 Skoda 1 2 0,0% 0,0% 0,0% 0,0% 0,0%
27 26 Maserati 1 4 0,0% 0,0% 0,0% 0,0% 0,0%
27 28 Jaguar 1 1 0,0% 0,0% 0,0% 0,0% 0,0%
28 29 N-Diesel 0 - 0,0% 0,0% 0,0% 0,0% 0,0%
28 28 Alfa Romeo 0 1 0,0% 0,0% 0,0% 0,0% 0,0%

(Source of economic charts was Moodys Analytics)

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