Top 30 Car Brands Ranking in Europe in January 2013. Fiat was the fastest.

December confirmed the premium brand ability to resist when the market goes down. If the whole 2012 had shown a really strong Audi performance, with the brand able to surge in the 6th absolute position, December reported an impressive BMW sales performance. For this, giving a look at the best brand performance, this month we must start from the fourth, BMW:

The January Top 30 Car Brands ranking is showing the return to a normal rank, following the unique performance posted in December by premium brands, with Audi down and BMW and Mercedes up. The best news arrived by Fiat, surged in 9th recovering market share after months of decline.

Volkswagen sold 112.704 units with a share of 12.3%, up 0.3 points of share from the previous month while down 0.5 points from Q4 2012 and full year 2012. The market leader was defending a share almost double than the second.

Ford was back in 2nd place with 61.544 and a share of 6.7%, up 0.2 points of share from the previous month while down 0.6 from Q4 2012.

Opel/Vauxhall was 3rd, up 2 spots, 60.099 sales and 6.5% of share, up 0.1 points from the previous month. Opel was quite stable across the last year and in January was one of the few brands selling more than in January 2012.

Renault was back in 4th place, down 2 spots, with 56.894 sales and a share of 6.2%, down 0.6 points from the previous month and 0.3 points from full year 2012.

Peugeot was 5th with 56.379 sales and 6.1% share, flat from the previous month. However, sales lost from a year ago were 10.800.

Audi recovered the 6th place, after the December break, with 50.128 sales and a share of 5.5%, up 0.8 points from the previous month and 0.3 points from the Q4 2012.

Citroen was 7th with 47.912 units and 5.2% of share, up 0.3 points from the previous month. Citroen had lost almost 10.000 units from January 2012.

BMW dropped back in 8th place, following the astonishing December performance. Sales were 47.813, up 4.200 from last year, with a share of 5.2%, down 1.2 points from the previous month while up 0.1 point from full year 2012.

Fiat was 9th with 46.889 sales and 5.1% of share, up 0.7 points from the previous month and 0.5 points from full year 2012. Thanks to the new 500L, a pure Italian stylish product, Fiat is finally recovering market share. Would Mr. Marchionne understand that success is driven by innovation and new products?

Mercedes was 10th, down 3 spots, with 45.543 units, up 2.000 from last year with a share of 5.0%, down 0.3 points from the previous month.

In the table below, the Top 30 brands ranking in Europe:

Rank Jan

Rank Dec

Rank 2012

Brand

Jan 2011

Jan 2012

Q3

Q4

2012

Dec

Jan

1

1

1

Volkswagen

128.993

112.704

13,2%

12,8%

12,8%

12,0%

12,3%

2

3

2

Ford

80.212

61.544

7,3%

7,3%

7,5%

6,5%

6,7%

3

5

3

Opel/Vauxhall

57.479

60.099

6,7%

6,5%

6,7%

6,4%

6,5%

4

2

4

Renault

63.591

56.894

5,9%

7,3%

6,5%

6,8%

6,2%

5

6

5

Peugeot

67.190

56.379

6,3%

6,2%

6,3%

6,1%

6,1%

6

9

6

Audi

51.455

50.128

6,1%

5,2%

5,6%

4,7%

5,5%

7

8

7

Citroen

57.050

47.912

5,1%

5,2%

5,4%

4,9%

5,2%

8

4

8

BMW

43.601

47.813

5,1%

5,6%

5,1%

6,4%

5,2%

9

10

10

Fiat

48.709

46.889

4,4%

4,6%

4,6%

4,4%

5,1%

10

7

9

Mercedes

43.506

45.543

4,8%

4,9%

4,7%

5,3%

5,0%

11

11

11

Toyota

44.351

38.440

4,2%

4,0%

4,1%

4,4%

4,2%

12

12

12

Skoda

40.196

37.556

3,9%

4,0%

3,9%

4,3%

4,1%

13

14

13

Nissan

35.792

34.151

3,5%

3,2%

3,5%

3,3%

3,7%

14

13

14

Hyundai

33.204

32.774

3,5%

3,4%

3,5%

4,1%

3,6%

15

15

15

Kia

22.061

23.795

3,0%

2,8%

2,7%

2,9%

2,6%

16

17

17

Dacia

19.133

20.680

2,0%

2,2%

1,9%

2,3%

2,3%

17

16

16

Seat

19.888

20.226

2,2%

2,2%

2,1%

2,3%

2,2%

18

18

18

Volvo

20.558

16.556

1,6%

2,1%

1,9%

2,3%

1,8%

19

22

21

Suzuki

13.513

11.037

1,3%

1,2%

1,2%

1,1%

1,2%

20

23

23

Mazda

8.555

10.032

1,0%

0,9%

1,0%

1,0%

1,1%

21

21

22

Honda

8.866

9.910

1,4%

1,1%

1,1%

1,2%

1,1%

22

20

19

Chevrolet

15.897

9.870

1,2%

1,3%

1,4%

1,3%

1,1%

23

24

24

Land Rover

8.161

9.766

0,8%

0,8%

0,8%

0,9%

1,1%

24

19

20

Mini

9.893

9.197

1,3%

1,4%

1,3%

1,5%

1,0%

25

25

25

Lancia/Chrysler

9.014

6.178

0,6%

0,7%

0,7%

0,7%

0,7%

26

27

26

Alfa Romeo

8.909

5.638

0,6%

0,7%

0,7%

0,6%

0,6%

27

28

28

Smart

5.639

5.418

0,5%

0,5%

0,6%

0,5%

0,6%

28

26

27

Mitsubishi

8.222

5.136

0,6%

0,8%

0,7%

0,6%

0,6%

29

30

31

Jaguar

1.677

2.122

0,2%

0,2%

0,2%

0,2%

0,2%

30

29

29

Jeep

2.289

1.981

0,2%

0,2%

0,2%

0,3%

0,2%

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