In the first eight months of the 2017, Toyota confirmed the global leadership among automotive brands, selling 5.8 million vehicles, improving 4% thanks to the strong performance in Europe and the global success of the C-HR, already ranked as 9th best model.
Toyota is the top automotive brand in the World with a wide gap over all others brand, while at Group level the Japanese have lost the first and even the second place, under the attack of Volkswagen Group and Nissan Renault alliance.
Following a 2010-2016 Compound Annual Growth Rate ((C.A.G.R) of 3.6%, 1 point below the industry average, in the 2017 Toyota is growing 4%, mainly thanks to the huge +17% reported in the European Community region, where the performance is driven by the new C-HR and hybrid engines.
In the negative zone, the North Africa (the Magreb area), down a huge 43%, the Gulf Cooperation Council region, down 19.6% and the East Europe (including Turkey), down 10.7%.
At model-wise, the top-selling model is, of course, the Corolla with 598.000 sales (sedan sales are split out), down 4.9%, followed by the Rav4 with 528.000 (+12.4%) and the Camry with 420.000 (-4.6%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Toyota Global Performance Report
In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region to remain the most important for this brand with a 2016 mix of 52.2% (vs. 53.6% in the 2010). The second region is the American (North, Center and South) with 33.1% of total (vs. 28.7% in the 2010) while Europe counts only 9.6% in the 2016 vs 11.6% in the 2010.
The study reports annual sales for each country in the World and we track Toyota sales in 140 countries. On top of all, in the 2016 there was USA with 24.2% of global sales share (from 21.4% in the 2010), ahead of Japan with 18.2% (from 22.0%), China with 13.6% (from 11.6%), Indonesia with 4.5% and Thailand with 2.9%.
In the study all models sales are analyzed from 2010 to 2016. Please click on the product figure to see the Contents details.
|Rank 2017||Toyota||Q1||Q2||Jul 17||Aug 17||YTD Aug 17||Var YTD 2017|
|Ran 2017||Rank Aug||Model||Sales 2017||Sales Aug||Var 2017||Var Aug|
|6||8||Toyota Corolla sedan||228.421||28.098||-9,2%||-11,8%|