Toyota September. EU and C-HR sales pushed global sales up 4%

Toyota Global Performance toyota-logo

Toyota Global Sales Performance after three quarters of the 2017 confirmed the global leadership among automotive brands, improved 3.9% thanks to the strong performance in Europe and the global success of the C-HR, already ranked as 9th best model.

Following a 2010-2016 Compound Annual Growth Rate ((C.A.G.R) of 3.6%, 1 point below the industry average, in the 2017 Toyota is growing 3.9%, mainly thanks to the huge +16% reported in the European Community region, where the performance is driven by the new C-HR and hybrid engines.

In the negative zone, the North Africa (the Magreb area), down a huge 36.7%, the Gulf Cooperation Council region, down 21.6% and the East Europe (including Turkey), down 10.1%.

At model-wise, the top-selling model is, of course, the Corolla with 913.000 sales (including sedan) followed by the Rav4 with 608.000 (+13.8%) and the Camry with 482.000 (-2.8%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Toyota Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region to remain the most important for this brand with a 2016 mix of 52.2% (vs. 53.6% in the 2010). The second region is the American (North, Center and South) with 33.1% of total (vs. 28.7% in the 2010) while Europe counts only 9.6% in the 2016 vs 11.6% in the 2010.

The study reports annual sales for each country in the World and we track Toyota sales in 140 countries. On top of all, in the 2016 there was USA with 24.2% of global sales share (from 21.4% in the 2010), ahead of Japan with 18.2% (from 22.0%), China with 13.6% (from 11.6%), Indonesia with 4.5% and Thailand with 2.9%.

In the study all models sales are analyzed from 2010 to 2016. Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Q3 YTD 2017 Variation
4 UE 210.536 188.774 171.639 570.949 16,0%
5 LatAm 126.716 127.489 133.812 388.017 6,5%
7 Pacific 55.092 68.083 61.797 184.972 6,3%
2 America North 510.896 612.627 644.887 1.768.410 5,2%
3 Asean 249.493 226.871 233.500 709.863 4,9%
1 Asia 857.470 760.034 792.813 2.410.317 4,4%
9 CIS 25.068 30.542 30.226 85.836 1,2%
8 Africa 42.986 35.755 40.018 118.759 -1,5%
10 Levant 13.829 11.176 10.902 35.907 -7,0%
11 Europe East 7.598 11.384 11.566 30.548 -10,1%
6 GCC 99.625 83.372 87.718 270.715 -21,6%
12 Africa North 4.431 5.786 5.318 15.535 -36,7%
Total 2.203.739 2.161.893 2.224.196 6.589.828 3,9%

Rank 2017 Rank 2016 Models Q1 Q2 Q3 YTD 2017 Variation 2017
1 1 Toyota Corolla 219.157 221.324 226.684 667.165 -5,5%
2 2 Toyota RAV4 177.575 205.152 225.637 608.364 13,8%
3 3 Toyota Camry 143.396 163.692 175.280 482.368 -2,8%
4 4 Toyota Hilux 126.105 114.898 122.438 363.442 -5,8%
5 6 Toyota Yaris 101.984 95.297 90.117 287.399 0,0%
6 7 Toyota Corolla sedan 79.377 92.812 89.411 261.600 -8,1%
7 8 Toyota Highlander 79.599 85.813 88.965 254.377 20,7%
8 5 Toyota Prius 79.138 76.031 73.540 228.708 -21,3%
9 110 Toyota C-HR 73.419 80.621 58.980 213.020 519461,0%
10 9 Toyota Vios 63.991 56.181 45.954 166.125 0,0%

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