Toyota. The hard job to be the N° 1

Toyota Global Performance toyota-logo

Toyota Global Sales Performance is astonishing and based on the best global sales distribution, the largest product line up, the best value for money offer, the leadership in Hybrid technology. We have tracked sales by model, across 140 markets.

In the period 2010-2016 Toyota global sales (only the brand, not the group) improved significantly from 6.84 million vehicles to 8.31, gaining near 1.5 million units and performing a Compound annual growth rate  (C.A.G.R) of 3.6%.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Toyota managed to defend the leadership in the global car ranking further increasing the gap over the second.

In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region to remain the most important for this brand with a 2016 mix of 52.2% (vs. 53.6% in the 2010). The second region is the American (North, Center and South) with 33.1% of total (vs. 28.7% in the 2010) while Europe counts only 9.6% in the 2016 vs 11.6% in the 2010.

The study reports annual sales for each country in the World and we track Toyota sales in 140 countries.

On top of all, in the 2016 there was USA with 24.2% of global sales share (from 21.4% in the 2010), ahead of Japan with 18.2% (from 22.0%), China with 13.6% (from 11.6%), Indonesia with 4.5% and Thailand with 2.9%.

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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