Turkey car market soared 29% in January 2013. VW Jetta grabbed leadership.

In January, the light passenger vehicles sales were 35.523, up 20.2% from January 2011. The car passenger sales were 25.834 up 29.6%, the strongest year-on-year increase in three years. The performance should not generate too enthusiastic expectations and we suggest waiting for the first quarter end before considering a new growing cycle started.

Indeed, recent economic indicators confirmed the Turkey economy low pace and last quarter GDP increase was below 2%, the lowest in last 12th quarters while the industrial production year-on-year change declined to zero.

Looking at the best brands performance:

Volkswagen came back to the top, selling 4.053 units with a share of 15.7%, up 5.4 points of share from December. Full year share was at 12.0%, down 1.4 points from the previous year. Volkswagen held 5 models in the top 25, with the Jetta as market leader.

Renault was 2nd, selling 3.977 vehicles with a share of 15.4%, up 2.9 points of share from the previous month and 3.2 from the last quarter. Full year share was at 12.1%, up 10.4 points from 2011. Renault held 3 models in the top 25, with the Clio in 2nd position.

Fiat was 3rd, up 1 spots from the previous month, selling 1.911 units with a share of 7.4%, up 0.2 points of share from December. Full year share was at 8.2%, up 5.3 points from 2011. Fiat held 2 models in the top 25, with the Linea in 3rd position.

Hyundai was 4th, up 1 spots from the previous month, selling 1.898 units with a share of 7.3%, down 0.1 points from the previous month. Full year share was at 7.4%, up 3.3 points from 2011. The best-selling model was the i20 in 7th position.

Opel fell to the 5th position, selling 1.805 vehicles, only 93 units less than Hyundai, with a share of 7.0%, down 3.5 points from the previous month. Full year share was at 8.9%, down 3.8 points from the previous year. The Astra was 6th.

Ford was 6th, selling 1.624 vehicles with a share of 6.3%, down 0.9 points from the previous month. Full year share was at 8.5%, down 5.6 points from the previous year. The best-selling model was the Fiesta in 13th position.

Dacia was 7th, up 1 spot from December, selling 1.487 units with a share of 5.8%, stable from the previous month. Full year share was at 5.0%, up 0.7 points from the previous year. The Duster was 8th.

Citroen climbed to the 8th position, selling 1.189 units with a share of 4.6%, up 2.9 points from the previous month. Full year share was at 2.7%, down 0.8 points from 2011. The best-selling model was the C4, jumped to the 18th position.

In the table below, the Top 25 Brands, ranked by year to date position:

Rank

 

Jan

2011

Q2

Q3

Q4

2012

Dec

Jan

1

Volkswagen

4.053

13,4%

12,0%

12,1%

12,0%

12,0%

10,3%

15,7%

2

Renault

3.977

1,8%

14,3%

7,3%

12,2%

12,1%

12,5%

15,4%

3

Fiat

1.911

2,9%

9,4%

7,9%

7,5%

8,2%

7,2%

7,4%

4

Hyundai

1.898

4,1%

6,9%

8,7%

8,0%

7,9%

7,4%

7,3%

5

Opel

1.805

12,7%

8,4%

8,8%

10,0%

8,9%

10,5%

7,0%

6

Ford

1.624

14,1%

9,3%

9,3%

7,3%

8,5%

7,2%

6,3%

7

Dacia

1.487

4,3%

4,5%

5,1%

5,2%

5,0%

5,8%

5,8%

8

Citroen

1.189

3,5%

2,2%

2,9%

2,9%

2,7%

2,7%

4,6%

9

Peugeot

1.088

3,7%

2,4%

2,4%

3,2%

2,6%

3,8%

4,2%

10

Chevrolet

854

5,7%

3,9%

3,4%

2,3%

3,3%

2,3%

3,3%

11

Kia

709

2,3%

2,0%

2,2%

2,2%

2,1%

2,3%

2,7%

12

Toyota

668

6,4%

4,9%

7,8%

6,5%

6,1%

6,6%

2,6%

13

Audi

649

2,9%

2,7%

2,7%

2,3%

2,5%

2,2%

2,5%

14

Mercedes

629

3,0%

2,0%

2,5%

2,7%

2,3%

3,2%

2,4%

15

Nissan

628

4,5%

3,2%

3,8%

3,5%

3,4%

3,7%

2,4%

16

Honda

535

1,4%

2,7%

2,8%

3,1%

3,2%

3,1%

2,1%

17

BMW

469

3,6%

3,1%

3,0%

2,6%

2,7%

2,4%

1,8%

18

Skoda

447

1,8%

1,5%

2,3%

1,8%

1,8%

2,0%

1,7%

19

Seat

302

1,5%

0,9%

1,2%

1,3%

1,0%

1,3%

1,2%

20

Volvo

164

1,1%

1,0%

1,0%

0,9%

0,9%

1,0%

0,6%

21

Suzuki

131

0,3%

0,3%

0,4%

0,3%

0,3%

0,3%

0,5%

22

SsangYong

65

0,2%

0,2%

0,1%

0,2%

0,2%

0,2%

0,3%

23

Mini

65

0,4%

0,4%

0,3%

0,3%

0,3%

0,3%

0,3%

24

Alfa Romeo

65

0,2%

0,2%

0,3%

0,2%

0,2%

0,2%

0,3%

25

Mitsubishi

60

0,7%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

Looking at the top models, the Volkswagen Jetta jumped to the highest spot of the rank (10th in December) selling 1.574 units with a share of 6.1%, up 3.6 points from the previous month. Full year share was at 2.8%.

The Clio was 2nd (5th in December) selling 1.218 units with a share of 4.7%, up 0.8 points from the previous month, followed by the Linea in 3rd (1st in December) with 1.153 sales and a share of 4.5%, down 0.7 points from the previous month.

The Fluence was 4th (2nd in December) selling 1.151 units with a share of 4.5%, down 0.6 points from the previous month, followed by the Symbol climbed in 5th (24th in December) with 995 sales and a share of 3.9%, up 2.7 points from the previous month.

The Astra was 6th (4th in December) selling 958 units with a share of 3.7%, down 0.3 points from the previous month, followed by the Hyundai i20 in 7th (9th in December) with 746 units and a share of 2.9%, up 0.3 points from the previous month, and by the Duster in 8th (17th in December) with 691 sales and a share of 2.7%, up 0.6 points from the previous month.

Behind it was a positive month for the Citroen C4 in 18th, up 30 spots from the previous month, while it was negative for the Honda Civic in 22nd, down 14 spots from December.

In the table below, the Top 25 models ranked for the last month:

Rank Jan

Rank Dec

Rank 2012

Model

Jan

I Half

Q3

Q4

2012

Dec

Jan

1

10

9

Volkswagen Jetta

1.574

2,9%

3,0%

2,7%

2,8%

2,5%

6,1%

2

5

5

Renault Clio

1.218

2,7%

2,9%

4,5%

3,3%

3,9%

4,7%

3

1

1

Fiat Linea

1.153

6,4%

6,5%

5,1%

6,0%

5,2%

4,5%

4

2

3

Renault Fluence

1.151

5,0%

4,2%

5,0%

4,8%

5,1%

4,5%

5

24

8

Renault Symbol

995

4,8%

1,9%

1,2%

3,0%

1,2%

3,9%

6

4

2

Opel Astra

958

3,6%

3,7%

4,1%

4,9%

4,0%

3,7%

7

9

11

Hyundai i20

746

2,3%

3,0%

3,2%

2,7%

2,6%

2,9%

8

17

18

Dacia Duster

691

1,7%

1,7%

2,2%

1,8%

2,1%

2,7%

9

3

6

Opel Corsa

680

3,0%

3,2%

3,4%

3,2%

4,1%

2,6%

10

16

7

Volkswagen Polo

673

3,1%

2,7%

3,6%

3,2%

2,1%

2,6%

11

18

14

Volkswagen Passat

612

2,4%

2,3%

1,8%

2,1%

2,0%

2,4%

12

11

16

Hyundai Accent

588

2,2%

2,0%

1,9%

2,0%

2,4%

2,3%

13

7

4

Ford Fiesta

579

4,2%

4,5%

3,0%

3,9%

2,9%

2,2%

14

15

15

Volkswagen Golf

547

2,2%

2,0%

2,1%

2,1%

2,1%

2,1%

15

13

20

Dacia Sandero

535

1,5%

1,7%

1,8%

1,6%

2,3%

2,1%

16

19

21

Fiat Punto

500

1,1%

0,3%

2,4%

1,3%

1,6%

1,9%

17

14

10

Ford Focus Sedan

497

3,0%

3,1%

2,4%

2,8%

2,2%

1,9%

18

48

32

Citroen C4

476

1,2%

0,4%

0,3%

0,7%

0,0%

1,8%

19

25

46

Citroen C Elysee

437

0,0%

0,0%

0,0%

0,4%

1,1%

1,7%

20

27

29

Volkswagen Tiguan

422

0,8%

0,9%

1,1%

0,9%

0,8%

1,6%

21

21

28

Kia Sportage

411

0,9%

0,9%

1,1%

1,0%

1,2%

1,6%

22

8

12

Honda Civic

409

2,5%

2,5%

2,4%

2,5%

2,7%

1,6%

23

22

47

Peugeot 301

386

0,0%

0,0%

0,0%

0,3%

1,2%

1,5%

24

12

17

Nissan Qashqai

339

1,6%

2,2%

2,1%

1,9%

2,3%

1,3%

25

23

23

BMW Series 3

265

1,1%

1,5%

1,2%

1,2%

1,2%

1,0%

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This report was written by Camilla.

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