In February 2014 Turkish car market at lowest in 2 years. Qashqai launch was terrific.

Accordingly with data released by O.D.D. (Otomotiv Distribütörleri Derneği), in February 2014 total light passenger vehicles sold in the country were 35.021, down 27.5% from year ago, posting the worst year-on-year performance since February 2012. Year-to-date sales were 67.691, down an impressive 19.3%.

In the first two months 2014, 84.8% of the passenger car market segment again consisted of the vehicles in the A, B and C segments whose tax ratios are low. The highest sales numbers according to segments were reached in Segment C with a share of 51.6% (a quantity of 26,581) and according to frame, the most preferred body type was the Sedan (43.8%, a quantity of 22,582). The seasonality of first two months in Turkey is low and there is space for the market to recovery in the rest of the year. However, the reasons of the decline, accordingly with ODD were structural and specifically:

1  the increase in exchange and interest rates which started in the second half of 2013;

2 the increase in passenger car SCT (Special Consumption Tax) rates;

3 the restrictions imposed by BDDK (Banking Regulation and Supervision Agency) toward credit transactions.

Adding to these the approach of political elections, next month the market could not recovery at all.

Volkswagen defended the market leadership, recovered in January, by Renault assault selling 6.2k vehicles, 1.1k better than the French rival, with a terrific share at 17.1%, mainly thanks to Polo, that doubled share from the previous month surging in second place from the 9th last year, with also Passat and Golf in good shape.

Renault recovered the Clio performance, following the previous month drop and stand around 15% of share, a really great performance, 2.5 points of share better than in the previous quarter when Renault was market leader. Actually it was not enough to do better than Volkswagen.

Fiat was third, one spot up from last year despite 2013 best-selling model in the market, the Linea fell in 8th place. Ford in fourth have further lost share confirming a negative momentum, while Hyundai and Dacia were stable. Nissan posted a tremendous increase, jumping in 7th, up 4 spots from last year, doubling share at 4.6% at the arrival of new generation Qashqai, a model already very succesful in the first generation period of life and now projected among the best models again.

Losing 1.2 points of share from the previous month, Opel stands in deep crisis of results, losing terrain with all models and with Astra dropped in 11th from the second place last year.

In the interactive tables below the top brands and models:

Rank Feb Rank 2014 Brand Feb 2014 Q3 2013 Q4 2013 Jan Feb 2014
1 1 Volkswagen 6.224 11.618 14,3% 11,8% 16,5% 17,8% 17,2%
2 2 Renault 5.199 10.296 12,5% 12,5% 15,6% 14,8% 15,2%
3 3 Fiat 4.095 8.148 11,0% 10,5% 12,4% 11,7% 12,0%
4 4 Ford 3.029 6.262 11,8% 13,6% 9,9% 8,6% 9,3%
5 5 Hyundai 2.158 4.142 5,5% 5,8% 6,1% 6,2% 6,1%
6 6 Dacia 1.629 3.297 4,6% 4,1% 5,1% 4,7% 4,9%
7 10 Nissan 1.605 2.355 2,5% 2,3% 2,3% 4,6% 3,5%
8 7 Opel 1.374 3.046 6,5% 6,8% 5,1% 3,9% 4,5%
9 8 Toyota 1.307 2.655 4,8% 5,5% 4,1% 3,7% 3,9%
10 9 Mercedes 1.289 2.361 4,5% 3,2% 3,3% 3,7% 3,5%
11 12 Peugeot 993 1.720 3,4% 4,4% 2,2% 2,8% 2,5%
12 11 Citroen 851 1.799 3,2% 3,3% 2,9% 2,4% 2,7%
13 13 Honda 761 1.306 1,8% 2,0% 1,7% 2,2% 1,9%
14 14 Audi 750 1.205 1,6% 2,0% 1,4% 2,1% 1,8%
15 15 Skoda 632 1.090 1,6% 1,5% 1,4% 1,8% 1,6%
16 17 BMW 617 951 2,5% 2,7% 1,0% 1,8% 1,4%
17 16 Kia 506 1.036 1,4% 1,6% 1,6% 1,4% 1,5%
18 18 Seat 352 888 1,7% 1,3% 1,6% 1,0% 1,3%
19 19 Mitsubishi 268 594 0,6% 0,6% 1,0% 0,8% 0,9%
20 20 Volvo 256 508 0,6% 0,6% 0,8% 0,7% 0,8%
21 22 Chevrolet 161 367 1,4% 1,3% 0,6% 0,5% 0,5%
22 21 Isuzu 157 386 0,3% 0,4% 0,7% 0,4% 0,6%
23 23 Iveco 127 204 0,2% 0,3% 0,2% 0,4% 0,3%
24 25 SsangYong 71 178 0,2% 0,2% 0,3% 0,2% 0,3%
25 24 Subaru 70 190 0,2% 0,1% 0,4% 0,2% 0,3%
26 26 Suzuki 68 144 0,2% 0,2% 0,2% 0,2% 0,2%
27 28 Karsan 66 117 0,2% 0,1% 0,2% 0,2% 0,2%
27 30 Jeep 66 97 0,1% 0,1% 0,1% 0,2% 0,1%
28 32 Land Rover 52 78 0,1% 0,2% 0,1% 0,1% 0,1%
29 29 Mini 51 102 0,2% 0,2% 0,2% 0,1% 0,2%
30 34 Mazda 45 75 0,1% 0,2% 0,1% 0,1% 0,1%
31 35 Tata 34 55 0,0% 0,0% 0,1% 0,1% 0,1%
32 33 Porsche 31 76 0,1% 0,1% 0,1% 0,1% 0,1%
32 36 Lancia 31 39 0,1% 0,1% 0,0% 0,1% 0,1%
33 31 Alfa Romeo 26 86 0,1% 0,1% 0,2% 0,1% 0,1%
34 27 Proton 22 132 0,0% 0,1% 0,3% 0,1% 0,2%
35 37 Chery 16 33 0,0% 0,0% 0,1% 0,0% 0,0%
36 41 Jaguar 8 8 0,0% 0,0% 0,0% 0,0% 0,0%
36 39 Maserati 8 14 0,0% 0,0% 0,0% 0,0% 0,0%
37 38 Geely 5 17 0,1% 0,0% 0,0% 0,0% 0,0%
37 40 Smart 5 9 0,0% 0,0% 0,0% 0,0% 0,0%
38 42 Ferrari 3 3 0,0% 0,0% 0,0% 0,0% 0,0%
39 43 Bentley 2 2 0,0% 0,0% 0,0% 0,0% 0,0%
40 44 Lamborghini 1 1 0,0% 0,0% 0,0% 0,0% 0,0%

Rank Feb Rank 2014 Model Sales Feb 2014 I Half 2013 Q3 2013 Q4 2013 Jan Feb 2014
1 3 Renault Clio 1.636 2.545 3,2% 3,0% 3,7% 2,8% 4,7% 3,7%
2 4 Volkswagen Polo 1.616 2.335 2,6% 3,1% 2,3% 2,2% 4,6% 3,4%
3 1 Renault Fluence 1.325 3.126 3,2% 3,4% 3,1% 5,5% 3,8% 4,6%
4 7 Volkswagen Passat 1.267 2.258 2,0% 2,4% 2,0% 3,0% 3,6% 3,3%
5 2 Renault Symbol 1.265 2.668 3,3% 3,5% 3,1% 4,3% 3,6% 3,9%
6 5 Fiat Fiorino 1.261 2.296 2,3% 2,4% 2,2% 3,2% 3,6% 3,4%
7 6 Ford Transit 1.197 2.268 3,2% 3,1% 3,0% 3,3% 3,4% 3,3%
8 9 Fiat Linea 1.141 2.131 5,0% 4,2% 3,7% 3,0% 3,2% 3,1%
9 10 Volkswagen Golf 1.127 2.084 1,9% 2,0% 1,4% 2,9% 3,2% 3,1%
10 17 Nissan Qashqai 1.049 1.200 1,2% 1,4% 1,4% 0,5% 3,0% 1,8%
11 8 Opel Astra 1.047 2.177 3,7% 3,6% 3,7% 3,4% 3,0% 3,2%
12 11 Fiat Doblo 870 1.880 3,1% 1,8% 2,6% 3,1% 2,5% 2,8%
13 12 Toyota Corolla 828 1.659 1,1% 2,7% 2,9% 2,5% 2,4% 2,4%
14 14 Ford Focus 706 1.477 2,7% 3,3% 3,5% 2,3% 2,0% 2,2%
15 15 Hyundai i20 663 1.354 2,2% 2,0% 1,9% 2,1% 1,9% 2,0%
16 13 Volkswagen Jetta 564 1.586 2,2% 2,5% 2,8% 3,1% 1,6% 2,3%
17 19 Honda Civic 540 968 1,4% 1,6% 1,6% 1,3% 1,5% 1,4%
18 18 Dacia Duster 538 1.070 1,4% 1,2% 1,3% 1,6% 1,5% 1,6%
19 16 Ford Connect 529 1.301 2,7% 2,1% 2,5% 2,4% 1,5% 1,9%
20 23 Hyundai Accent 488 842 1,3% 1,2% 1,2% 1,1% 1,4% 1,2%
21 22 Fiat Ducato 455 851 0,7% 0,8% 0,8% 1,2% 1,3% 1,3%
22 20 Volkswagen Caddy 448 953 1,2% 1,3% 0,9% 1,5% 1,3% 1,4%
23 24 Dacia Sandero 421 730 1,3% 1,4% 1,1% 0,9% 1,2% 1,1%
24 28 Audi A3 409 662 0,7% 0,6% 0,5% 0,8% 1,2% 1,0%
25 21 Dacia Dokker 400 910 0,9% 1,0% 0,8% 1,6% 1,1% 1,3%
26 27 Volkswagen Transporter 384 663 1,0% 1,0% 0,6% 0,8% 1,1% 1,0%
27 29 Hyundai ix35 323 639 0,8% 0,7% 1,0% 1,0% 0,9% 0,9%
28 25 Mercedes Sprinter 316 695 0,9% 1,0% 0,7% 1,2% 0,9% 1,0%
29 37 BMW 5 Series 315 520 0,6% 0,8% 1,0% 0,6% 0,9% 0,8%
30 40 Mercedes E Class 298 461 0,3% 0,7% 0,9% 0,5% 0,8% 0,7%
31 30 Renault Master 291 625 0,7% 0,6% 0,7% 1,0% 0,8% 0,9%
32 33 Hyundai i10 285 580 0,0% 0,0% 0,4% 0,9% 0,8% 0,9%
33 26 Ford Fiesta 280 675 2,6% 2,0% 3,7% 1,2% 0,8% 1,0%
34 38 Nissan Micra 276 507 0,1% 0,3% 0,2% 0,7% 0,8% 0,7%
35 35 Volkswagen Tiguan 269 549 0,8% 0,7% 0,8% 0,9% 0,8% 0,8%
35 36 Kia Sportage 269 529 0,9% 0,7% 1,0% 0,8% 0,8% 0,8%
36 45 Hyundai i30 244 415 1,2% 1,1% 0,8% 0,5% 0,7% 0,6%
37 50 Skoda Octavia 243 352 0,5% 0,5% 0,5% 0,3% 0,7% 0,5%
38 34 Seat Leon 238 577 0,5% 0,7% 0,6% 1,0% 0,7% 0,8%
39 44 Renault Captur 234 424 0,2% 0,6% 0,4% 0,6% 0,7% 0,6%
40 41 Toyota Auris 232 456 1,4% 1,0% 1,2% 0,7% 0,7% 0,7%
41 59 Mercedes CLA 229 277 0,2% 0,6% 0,1% 0,1% 0,7% 0,4%
42 56 Citroen C4 227 328 0,8% 0,5% 0,4% 0,3% 0,6% 0,5%
43 37 Dacia Lodgy 218 520 0,6% 1,0% 0,9% 0,9% 0,6% 0,8%
44 54 Honda CR-V 216 332 0,1% 0,1% 0,3% 0,4% 0,6% 0,5%
45 39 Skoda Superb 213 479 0,2% 0,5% 0,5% 0,8% 0,6% 0,7%
46 53 Peugeot 208 210 335 0,5% 0,4% 0,6% 0,4% 0,6% 0,5%
47 57 Renault Megane 205 324 1,1% 0,6% 0,7% 0,4% 0,6% 0,5%
48 47 Peugeot 301 204 400 1,4% 1,3% 1,8% 0,6% 0,6% 0,6%
49 68 Citroen C3 199 234 0,1% 0,1% 0,1% 0,1% 0,6% 0,3%
50 31 Opel Corsa 197 609 2,3% 2,6% 2,7% 1,3% 0,6% 0,9%

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