Turkish car market ahead albeit 12 days of strike.

Turkish car market Jeep-Renegade_2015

Turkish car market kept momentum albeit 12 days of strike in May and grew an additional 40% reinforcing its status of fastest growing market worldwide into the 2015. Ford, Toyota, Skoda and Seat shine more than doubling sales.

Economic Outlook

The ruling Justice and Development Party (AKP) suffered a major setback in 7 June’s elections, losing the majority it has held in parliament since 2002. Preliminary results show that the AKP won 256 seats in the 550-seat parliament, which is significantly fewer than the 327 seats it had held.

Moreover, the result was far below the 330 seats President Recep Tayyip Erdogan needed to hold a referendum on constitutional change. AKP’s top electoral priority, which is to switch from the current parliamentary system of government to a presidential system, is likely to be put on the back burner following the poor result.

In addition, AKP will now have to look for coalition partners with which it can form a government and it’s possible that negotiations will be drawn out or even unsuccessful given the large ideological and political differences between the parties.

Market Outlook

During the last decade, Turkish domestic market performance had been disappointing with a series of up and down related with the country confused development, with a harsh politic democracy and low pro capita increase albeit a vision to join the European Community.

At the end of 2014 the market came out of over 12 month decline with expectations for a good recovery in the 2015, but no any observers could predict the prolonged vertical growth shown by the market in these month. Actually Turkey is the fastest growing market inside the Top 100 worldwide.

Following the +48.6% scored in the first quarter, momentum has not vanished with a +71.8% in April. In Ma,y according to data released by O.D.D., Otomotiv Distribütörleri Derneği, the total new Car Passengers sold in Turkey have been 81.542, up a huge 40.3% compared with the correspondent period last year.

The performance was obtained albeit a twelve days strike has suspended the production in several local plants.

Adding this new exploit, year to date sales had been 344.477, up 51.9% fom the correspondent period in 2014.

Competitive Arena

During this start of 2015, four brands are posting spectacular performances in a general almost positive trend.

The first is Ford, advanced in second place with sales boomed 121.4% at 43.273 gaining two spots from last year. Toyota is growing 104.1% fueled by last generation Corolla, locally made, and is ranking in sixth place. Skoda, in 14th place, is growing 128.8% while Seat in 18th 96.5%.

Volkswagen stands on top of the list with 54.251 sales year to date and 12.847 in May.

As far as the Car Groups performance,  the May leader was again Volkswagen group with 22.7% of market share, ahead of Renault-Nissan alliance with 15.9% and Ford with 13.0%.

As far as best-selling models ranking, the leader was Fiat Linea with 3.362 units (+15.0%), followed by Fiat Doblò with 3.334 (+145.9%),  Renault Symbol with 3.119 units (+157.5%), Ford Courier with 3.009 (+240.4%) and Volkswagen Passat with 3.000 (+97.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank May Rank YTD Brand Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Volkswagen 12.847 54.251 40,4% 46,8% 15,5% 14,4% 15,8%
2 2 Ford 10.590 43.273 89,3% 121,4% 11,9% 11,9% 13,0%
3 3 Fiat 9.057 39.475 32,1% 52,0% 11,2% 11,6% 11,1%
4 4 Renault 7.048 37.201 -2,5% 21,1% 11,8% 11,6% 8,6%
5 5 Hyundai 4.901 19.738 34,2% 37,7% 5,5% 5,3% 6,0%
6 6 Toyota 4.030 18.286 60,2% 104,1% 5,9% 5,6% 4,9%
7 7 Opel 3.943 15.851 17,8% 33,4% 4,8% 5,2% 4,8%
8 9 Peugeot 3.696 13.371 89,6% 82,6% 3,6% 4,0% 4,5%
9 8 Dacia 3.501 15.169 51,6% 49,2% 4,4% 3,8% 4,3%
10 12 BMW 2.896 10.737 49,4% 81,3% 2,8% 3,0% 3,6%
11 11 Mercedes 2.743 11.357 6,5% 20,0% 3,9% 3,0% 3,4%
12 13 Nissan 2.402 8.889 100,0% -11,6% 2,2% 2,5% 2,9%
13 10 Citroen 2.310 11.678 39,2% 78,1% 3,2% 4,3% 2,8%
14 14 Skoda 2.162 8.720 37,0% 128,8% 2,5% 2,6% 2,7%
15 16 Seat 1.740 6.355 114,5% 95,7% 1,8% 2,0% 2,1%
16 15 Audi 1.738 7.142 8,8% 42,8% 2,0% 2,2% 2,1%
17 17 Kia 1.493 5.875 67,9% 50,3% 1,6% 1,8% 1,8%
18 18 Honda 1.217 4.867 41,2% -9,2% 1,3% 1,3% 1,5%
19 19 Volvo 856 2.849 63,0% 35,0% 0,8% 0,8% 1,0%
20 21 Isuzu 380 1.602 48,4% 40,0% 0,4% 0,4% 0,5%
21 20 Mitsubishi 369 2.304 33,7% 74,9% 0,8% 0,5% 0,5%
22 22 Jeep 268 1.479 482,6% 414,3% 0,4% 0,4% 0,3%
23 23 Iveco 210 983 25,0% 29,3% 0,3% 0,3% 0,3%
24 25 Subaru 144 686 33,3% 19,6% 0,3% 0,2% 0,2%
25 27 Mini 143 486 95,9% -17,9% 0,2% 0,1% 0,2%
26 24 Karsan 137 795 11,4% 157,0% 0,2% 0,3% 0,2%
27 30 Alfa Romeo 134 359 -8,8% 26,3% 0,1% 0,1% 0,2%
28 26 Land Rover 132 584 -8,3% 62,7% 0,3% 0,1% 0,2%
29 29 Mazda 130 373 116,7% 8,3% 0,1% 0,1% 0,2%
30 31 Proton 84 316 5,0% 3,8% 0,1% 0,1% 0,1%
31 28 SsangYong 57 387 -6,6% 1,3% 0,1% 0,1% 0,1%
32 32 Porsche 55 248 34,1% 41,7% 0,1% 0,1% 0,1%
33 33 Tata 42 214 55,6% 85,9% 0,1% 0,0% 0,1%
34 34 Chery 35 184 -34,0% 64,2% 0,1% 0,0% 0,0%
35 35 Suzuki 14 106 -92,2% -73,6% 0,0% 0,0% 0,0%
36 40 Infiniti 10 13 900,0% 50,0% 0,0% 0,0% 0,0%
37 38 Maserati 9 25 80,0% -69,6% 0,0% 0,0% 0,0%
38 36 Jaguar 6 88 200,0% 581,8% 0,1% 0,0% 0,0%
39 37 Smart 5 33 0,0% 0,0% 0,0% 0,0% 0,0%
40 41 Bentley 3 8 50,0% 66,7% 0,0% 0,0% 0,0%
40 39 Geely 3 23 0,0% -46,2% 0,0% 0,0% 0,0%
41 42 Ferrari 2 5 0,0% -80,0% 0,0% 0,0% 0,0%

Rank May Rank YTD Group Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Volkswagen 18.545 76.729 40,7% 55,2% 21,9% 21,2% 22,7%
2 2 Renault-Nissan 12.961 61.272 20,7% 21,0% 18,4% 18,0% 15,9%
3 3 Ford 10.590 43.273 89,3% 121,4% 11,9% 11,9% 13,0%
4 4 FCA 9.680 42.328 33,7% 54,2% 12,0% 12,3% 11,9%
5 5 Hyundai-Kia 6.394 25.613 40,8% 40,2% 7,1% 7,2% 7,8%
6 6 PSA 6.006 25.049 66,4% 80,4% 6,7% 8,4% 7,4%
7 7 Toyota 4.030 18.286 60,2% 104,1% 5,9% 5,6% 4,9%
8 8 General Motors 3.943 15.851 17,6% 22,0% 4,8% 5,2% 4,8%
9 10 BMW 3.039 11.223 51,1% 73,2% 3,0% 3,1% 3,7%
10 9 Mercedes Daimler 2.748 11.390 6,5% 19,9% 3,9% 3,1% 3,4%
11 11 Honda 1.217 4.867 41,2% -9,2% 1,3% 1,3% 1,5%
12 12 Geely Group 859 2.872 62,7% 32,8% 0,8% 0,8% 1,1%
13 14 Isuzu Motors 380 1.602 48,4% 40,0% 0,4% 0,4% 0,5%
14 13 Mitsubishi 369 2.304 33,7% 74,9% 0,8% 0,5% 0,5%
15 15 Tata 180 886 4,0% 87,1% 0,4% 0,2% 0,2%
16 17 Fuji Heavy Industries 144 686 33,3% 19,6% 0,3% 0,2% 0,2%
17 16 Koç Holding 137 795 11,4% 157,0% 0,2% 0,3% 0,2%
18 19 Mazda 130 373 116,7% 8,3% 0,1% 0,1% 0,2%
19 20 Proton 84 316 5,0% 3,8% 0,1% 0,1% 0,1%
20 18 Mahindra Group 57 387 -6,6% 1,3% 0,1% 0,1% 0,1%
21 21 Chery Automobile 35 184 -34,0% 64,2% 0,1% 0,0% 0,0%
22 22 Suzuki 14 106 -92,2% -73,6% 0,0% 0,0% 0,0%

Rank May Rank 2015 Model Sales May Sales YTD Var May Var 2015 Share May Share YTD Share Apr
1 1 Fiat Linea 3.362 14.812 15,0% 62,8% 4,1% 4,3% 4,8%
2 2 Fiat Doblo 3.334 12.882 145,9% 137,0% 4,1% 3,7% 3,4%
3 14 Renault Symbol 3.119 8.160 85,9% 9,1% 3,8% 2,4% 1,7%
4 3 Ford Courier 3.009 12.771 240,4% 1312,7% 3,7% 3,7% 3,3%
5 5 Volkswagen Passat 3.000 11.550 97,9% 70,4% 3,7% 3,4% 3,2%
6 12 Volkswagen Jetta 2.833 8.718 97,4% 46,2% 3,5% 2,5% 1,7%
7 4 Toyota Corolla 2.660 12.641 54,3% 122,6% 3,3% 3,7% 3,6%
8 13 Ford Focus sedan 2.431 8.662 57,9% 12,5% 3,0% 2,5% 2,4%
9 9 Volkswagen Polo 2.146 9.366 15,4% 20,4% 2,6% 2,7% 2,8%
10 7 Ford Transit 2.130 10.383 64,9% 72,2% 2,6% 3,0% 2,6%
11 10 Hyundai i20 2.003 9.320 41,1% 58,8% 2,5% 2,7% 2,3%
12 11 Volkswagen Golf 1.952 8.805 113,3% 67,3% 2,4% 2,6% 2,3%
13 15 Nissan Qashqai 1.658 6.236 105,2% 62,6% 2,0% 1,8% 1,8%
14 6 Renault Fluence 1.597 10.731 -16,7% 13,5% 2,0% 3,1% 3,7%
15 19 Peugeot 301 1.497 4.898 76,5% 103,3% 1,8% 1,4% 1,3%
16 20 Ford Fiesta 1.396 4.870 72,3% 76,3% 1,7% 1,4% 1,6%
17 17 Dacia Duster 1.329 5.362 70,6% 64,3% 1,6% 1,6% 1,5%
18 30 Citroen Nemo 1.222 3.292 610,5% 463,7% 1,5% 1,0% 1,3%
19 16 Fiat Fiorino 1.105 6.142 -14,2% -0,1% 1,4% 1,8% 1,7%
20 27 BMW 3 Series 1.090 3.598 54,4% 59,2% 1,3% 1,0% 1,3%
21 22 Audi A3 1.010 4.387 295,0% 243,2% 1,2% 1,3% 1,5%
22 18 Opel Corsa 1.005 5.232 -25,7% 45,2% 1,2% 1,5% 1,2%
23 21 Volkswagen Caddy 943 4.435 6,7% 38,2% 1,2% 1,3% 1,0%
24 29 Seat Leon 888 3.351 147,4% 129,8% 1,1% 1,0% 0,8%
25 24 Citroen C-Elysée 877 4.201 65,2% 114,7% 1,1% 1,2% 1,6%

To discover why we project this market as the fastest in Europe up to the 2020,  you can purchase the Turkey Car Market 2020 Outlook:

 







 

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