Turkish market report. Full year 2016. New record

Turkish Cars Market in 2016 Volkswagen_tiguan_2018

Turkish Cars Market 2016 hit the new all time record for the 2nd consecutive year just a breath from the 1 million units wall. Volkswagen king of the market while Fiat Egea best model.

Market Outlook

Revised data show that GDP contracted for the first time in seven years, disappointing the markets and contrasting the previous quarter’s expansion. Even the impressive double-digit expansion in government consumption was not enough to prevent the economy from contracting. The discouraging data put pressure on the lira, which has continued to depreciate since then, hitting a new low on 9 January.

The automotive industry however has kept in the year the strong path started in the 2015 and the year ended at new record level, not far from the milestone of 1 million sales, lost probably just for the slow December score.

Indeed according to data reported by the O.D.D., Otomotiv Distribütörleri Derneği (The Car Distributors Association in Turkey), in December the light vehicles sales had been 146.476, down 6.2%.

Anyway, the year ended at 983.676 units, up 1.6% from the previous record done in the 2015.

Competitive Arena

Volkswagen led the ranking with 134.535 units (-3.2%) ahead of Renault and Ford, while Land Rover, Skoda, Honda and Seat reported the highest increase.

Previously represented by Haco Group, Suzuki was the best performer of the year thanks to the launch of new models and the positive impact of new distributor, the Doğan Holding, which started operating in the 2015 and last year was fully effective.

Among the worst performers we found Volvo, Jeep, Alfa Romeo and Karsan, while Tata scored the sharpest slowdown losing 97.7%.

The Fiat Egea was on top of the list with 38.260 units (+574.3%) followed by the Ford Courier with 36.878 units and the Toyota Corolla sedan with 33.259 sales (-5.6%).

Roaring performances were recorded by the Opel Astra sedan and the Hyundai Tucson, improving 185.7% and 165.4% respectively.

Wishing to see the best-selling cars ranking with statistics for the top 100 models, see the report dedicated.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Turkey Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 2 Renault 21.078 121.707 1,0% 3,7% 14,4% 12,4%
2 1 Volkswagen 18.082 134.535 10,2% -3,2% 12,3% 13,7%
3 4 Fiat 16.698 106.106 -19,8% -3,1% 11,4% 10,8%
4 3 Ford 15.780 109.604 -19,0% -7,6% 10,8% 11,1%
5 8 Dacia 10.194 47.529 35,3% 6,1% 7,0% 4,8%
6 5 Opel 9.686 55.471 6,6% 18,0% 6,6% 5,6%
7 6 Toyota 7.803 52.832 -17,2% 3,7% 5,3% 5,4%
8 7 Hyundai 7.160 51.762 -7,7% 0,0% 4,9% 5,3%
9 10 Peugeot 5.637 35.563 -3,4% 3,3% 3,8% 3,6%
10 11 Nissan 5.509 32.053 19,6% 21,3% 3,8% 3,3%
11 17 Honda 4.392 20.501 51,1% 25,9% 3,0% 2,1%
12 9 Mercedes 4.226 40.736 -28,1% 5,0% 2,9% 4,1%
13 14 Citroen 3.526 25.418 -13,5% -10,1% 2,4% 2,6%
14 12 Skoda 3.509 28.876 0,9% 30,6% 2,4% 2,9%
15 15 Audi 2.992 22.005 -21,9% 8,5% 2,0% 2,2%
16 18 Kia 2.377 18.350 -5,1% 2,0% 1,6% 1,9%
17 13 BMW 1.694 27.166 -61,3% -13,0% 1,2% 2,8%
18 16 Seat 1.608 20.637 -22,8% 22,0% 1,1% 2,1%
19 20 Volvo 788 4.100 -21,2% -40,9% 0,5% 0,4%
20 22 Isuzu 685 3.414 95,7% -7,1% 0,5% 0,3%
21 21 Suzuki 536 3.931 3052,9% 2120,9% 0,4% 0,4%
22 19 Mitsubishi 494 4.739 -47,5% -19,1% 0,3% 0,5%
23 24 Iveco 349 2.175 -22,3% -19,7% 0,2% 0,2%
24 23 Jeep 262 2.192 -53,4% -37,5% 0,2% 0,2%
25 28 Subaru 220 1.584 -8,3% -8,8% 0,2% 0,2%
26 26 Karsan 205 1.693 1,0% -20,3% 0,1% 0,2%
27 29 Mazda 193 1.427 -36,9% -19,0% 0,1% 0,1%
28 27 Mini 178 1.688 -50,1% -2,9% 0,1% 0,2%
29 25 Land Rover 171 2.108 -21,9% 33,7% 0,1% 0,2%
30 30 Porsche 103 827 -52,1% -3,9% 0,1% 0,1%
31 34 DS 99 400 0,1% 0,0%
32 35 Smart 55 192 5400,0% 120,7% 0,0% 0,0%
33 33 Jaguar 50 481 -3,8% 43,2% 0,0% 0,0%
34 31 SsangYong 45 761 -15,1% -16,2% 0,0% 0,1%
35 32 Alfa Romeo 38 634 -75,5% -25,1% 0,0% 0,1%
36 37 Infiniti 27 120 440,0% 179,1% 0,0% 0,0%
37 38 Maserati 13 72 -23,5% -1,4% 0,0% 0,0%
38 43 Tata 9 9 -35,7% -97,7% 0,0% 0,0%
39 42 Ferrari 2 18 80,0% 0,0% 0,0%
39 39 Lexus 2 64 -77,8% 392,3% 0,0% 0,0%
40 41 Aston Martin 1 29 0,0% 0,0%

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
2 1 Volkswagen 26.294 206.896 1,0% 3,9% 18,0% 21,0%
1 2 Renault-Nissan 36.808 201.409 11,5% 6,8% 25,1% 20,5%
3 3 FCA 17.362 111.197 -21,1% -4,7% 11,9% 11,3%
4 4 Ford 15.780 109.604 -19,0% -7,6% 10,8% 11,1%
6 5 Hyundai-Kia 9.537 70.112 -7,1% 0,6% 6,5% 7,1%
7 6 PSA 9.262 61.381 -6,5% -2,1% 6,3% 6,2%
5 7 General Motors 9.686 55.471 6,6% 18,0% 6,6% 5,6%
8 8 Toyota 7.805 52.896 -17,3% 3,8% 5,3% 5,4%
10 9 Mercedes Daimler 4.281 40.928 -27,2% 5,3% 2,9% 4,2%
11 10 BMW 1.872 28.854 -60,5% -12,5% 1,3% 2,9%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 1 Fiat Egea 6.000 38.260 52,2% 574,3%
2 3 Renault Clio 4.943 29.743 -20,6% -4,3%
3 2 Toyota Corolla sedan 4.878 33.259 -34,0% -5,6%
4 6 Renault Symbol 4.482 25.273 17,1% 5,6%
5 7 Opel Astra sedan 4.403 24.972 46,8% 185,7%
6 9 Volkswagen Golf 4.147 21.434 19,9% -12,2%
7 4 Volkswagen Passat 3.585 28.946 -1,7% -4,3%
8 5 Volkswagen Polo 3.433 27.578 18,9% 27,4%
9 11 Nissan Qashqai 3.403 18.365 13,1% 5,5%
10 19 Honda Civic sedan 3.158 11.953 94,6% 7,9%
11 10 Hyundai i20 2.879 21.215 -17,2% -3,0%
12 13 Dacia Duster 2.871 16.707 12,5% 9,4%
13 12 Dacia Sandero 2.331 16.780 -1,7% 45,7%
14 16 Citroen C-Elysée 1.967 13.386 41,2% 22,6%
15 17 Skoda Octavia 1.926 12.862 0,6% 27,5%
16 20 Peugeot 301 1.839 11.812 10,4% 7,7%
17 25 Volkswagen Tiguan 1.834 9.373 154,0% 75,0%
18 15 Mercedes C Class 1.789 13.984 24,7% 31,7%
19 18 Hyundai Accent sedan 1.518 12.153 -21,5% -7,3%
20 22 Opel Corsa 1.488 11.230 -9,7% -14,8%
21 23 Volkswagen Jetta 1.356 11.174 42,0% -48,1%
22 26 Ford Fiesta 1.139 8.607 -4,0% -20,1%
23 39 Audi A3 1.100 6.507 -45,5% -44,4%
24 27 Hyundai Tucson 1.046 8.585 10,5% 165,4%
25 32 Opel Astra HB 1.038 7.281 -38,9% -61,5%
26 21 Seat Leon 1.034 11.668 -25,5% 31,1%
27 37 Ford Focus 1.000 6.715 63,9% 78,0%
28 36 Renault Kadjar 903 6.757 -23,7% 74,3%
29 31 Opel Insignia 901 7.393 -35,4% 109,4%
30 34 Honda CR-V 885 7.114 -25,9% 45,1%
31 42 Dacia Dokker 873 5.422 -28,8% -28,2%
32 51 Hyundai Elantra 857 3.998 479,1% 182,0%
33 48 Opel Mokka 846 4.508 -36,7% -14,0%
34 14 Ford Focus sedan 764 14.464 -76,9% -38,9%
35 30 Fiat Linea 738 7.724 -78,0% -78,0%
36 75 Toyota C-HR 703 1.719
37 54 Renault Captur 674 3.783 34,5% -3,0%
38 43 Audi A3 sedan 672 5.005
39 47 Toyota Yaris 633 4.579 0,8% -9,1%
40 29 Skoda Superb 630 7.872 5,7% 82,1%

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