U.S.: February Car Market was flat freezing expectations on 2014.

The U.S. auto market in February posted 1.192.467 retails, flat from last year, and was the second month below expectations. It was the third month in a row that industry sales were weaker than expected. Year to date sales were 2.205k, down 1.4% from year ago. Bad weather conditions could not be responsible for this slow start also considering that Nissan has posted its record February. However, Ford and Hyundai official release blame for weather

The worst data arrived from dealer inventory. Larry Dominique, Executive VP of industry research firm TrueCar, said there are about 80 days of supply on dealer lots, compared with a more desirable level of 60 to 65 days. “We have on average two-and-a-half months of supply on dealer lots,” said Dominique, adding that most automakers have not cut production, which will lead to even more oversupply, which will increase pressure to raise incentive levels further.

Ford sold 176k recovering two points of share from January. Not only bad weather for Ford as the Detroit plants suffered shortage during the month reducing the output. Chevrolet improvement of 1.1 point was more robust and enough to outpace Toyota in the month and year-to-date. Despite positive demand on RAV4, Toyota has lost 0.9 points of share at 11.4%. The Japanese have lost almost 20k units in first two months.

Nissan is living a great momentum and was again 4th with 105k and share at 8.9%, up 0.9 points from the previous month and a great improvement from last year. The opposite for Honda, fifth with 88k and 7.5% of share, which has lost 0.5 points of share.

Dodge was in good shape and advanced in 6th with 49k and share surged at 4.2%, while Jeep have lost 0.2 points of share from January although increasing over 10k units from February last year.

Among best-selling models, Ford F-Series scored the best Feb in eight years while Chevrolet Cruze entered in the Top 10 replacing Honda Civic.

In the table below, the Top 30 Brands ranked for last month positioning:

Rank Feb

Rank 2014

Rank 2013

Brand

Sales Feb

YTD Feb

Q3 ’13

Q4 ’13

Share Jan

Share Feb

Share YTD Feb

Rank Feb

1

1

1

Ford

176.688

     324.209

14,6%

15,1%

14,6%

14,8%

14,7%

1

2

2

2

Chevrolet

153.913

     273.002

12,1%

11,9%

11,8%

12,9%

12,4%

2

3

3

3

Toyota

135.900

     260.637

12,5%

11,6%

12,3%

11,4%

11,8%

3

4

4

5

Nissan

105.631

     187.103

7,3%

7,1%

8,0%

8,9%

8,5%

4

5

5

4

Honda

88.860

     169.668

9,4%

8,4%

8,0%

7,5%

7,7%

5

6

8

7

Dodge

49.744

       84.649

3,6%

3,5%

3,4%

4,2%

3,8%

6

7

6

6

Hyundai

49.003

       93.008

4,7%

4,5%

4,3%

4,1%

4,2%

7

8

7

9

Jeep

45.946

       87.856

3,2%

3,5%

4,1%

3,9%

4,0%

8

9

9

8

Kia

41.218

       78.229

3,5%

3,1%

3,7%

3,5%

3,5%

9

10

11

10

GMC

35.562

       63.295

2,8%

3,1%

2,7%

3,0%

2,9%

10

11

10

11

Subaru

34.909

       67.909

2,8%

2,9%

3,3%

2,9%

3,1%

11

12

12

13

Ram

30.481

       56.514

2,4%

2,6%

2,6%

2,6%

2,6%

12

13

13

12

Volkswagen

27.112

       50.606

2,7%

2,4%

2,3%

2,3%

2,3%

13

14

15

16

Chrysler

25.230

       46.343

1,9%

1,7%

2,1%

2,1%

2,1%

14

15

14

14

Mercedes

24.030

       47.922

2,0%

2,7%

2,4%

2,0%

2,2%

15

16

16

17

Mazda

23.341

       42.154

1,9%

1,7%

1,9%

2,0%

1,9%

16

17

17

15

BMW

22.017

       40.270

1,9%

2,5%

1,8%

1,8%

1,8%

17

18

19

19

Buick

19.192

       32.470

1,4%

1,3%

1,3%

1,6%

1,5%

18

19

18

18

Lexus

18.855

       36.492

1,8%

2,2%

1,7%

1,6%

1,7%

19

20

20

20

Cadillac

13.437

       24.823

1,3%

1,3%

1,1%

1,1%

1,1%

20

21

21

21

Acura

11.545

       22.368

1,1%

1,2%

1,1%

1,0%

1,0%

21

22

22

22

Audi

10.881

       20.982

1,0%

1,1%

1,0%

0,9%

1,0%

22

23

23

23

Infiniti

9.729

       18.727

0,7%

0,9%

0,9%

0,8%

0,8%

23

24

24

24

Lincoln

6.661

       12.634

0,5%

0,6%

0,6%

0,6%

0,6%

24

25

25

27

Mitsubishi

5.977

       10.844

0,4%

0,5%

0,5%

0,5%

0,5%

25

26

27

25

Scion

4.529

         8.540

0,5%

0,4%

0,4%

0,4%

0,4%

26

27

26

29

Land Rover

4.006

         8.680

0,3%

0,4%

0,5%

0,3%

0,4%

27

28

28

28

Volvo

3.991

         7.783

0,4%

0,3%

0,4%

0,3%

0,4%

28

29

29

30

Fiat

3.465

         6.687

0,3%

0,3%

0,3%

0,3%

0,3%

29

30

30

31

Porsche

3.232

         6.328

0,3%

0,3%

0,3%

0,3%

0,3%

30

In the table below, the Top 30 models ranked by last month position:

Rank Feb

Rank Jan

Rank 2014

Brand

Sales Feb

YTD Feb

Q3 2013

Q4 2013

Jan

Feb

Ytd Feb

1

1

1

Ford F-Series

55.882

102.418

4,9%

5,4%

4,6%

4,7%

4,6%

2

2

2

Chevrolet Silverado

36.584

65.510

3,0%

3,1%

2,9%

3,1%

3,0%

3

6

4

Nissan Altima

30.849

53.364

2,1%

1,9%

2,2%

2,6%

2,4%

4

3

3

Dodge RAM

29.303

54.374

2,3%

2,4%

2,5%

2,5%

2,5%

5

4

5

Toyota Camry

28.998

52.330

2,8%

2,3%

2,3%

2,4%

2,4%

6

5

6

Toyota Corolla

25.299

48.052

1,9%

1,8%

2,2%

2,1%

2,2%

7

9

7

Honda Accord

24.622

45.226

2,4%

2,2%

2,0%

2,1%

2,1%

8

8

8

Ford Fusion

23.898

44.615

1,6%

1,8%

2,0%

2,0%

2,0%

9

10

10

Ford Escape

23.145

42.604

1,8%

1,8%

1,9%

1,9%

1,9%

10

13

12

Chevrolet Cruze

21.836

38.664

1,6%

1,4%

1,7%

1,8%

1,8%

11

15

13

Chevrolet Equinox

21.587

36.134

1,5%

1,4%

1,4%

1,8%

1,6%

12

7

9

Honda Civic

21.575

43.399

2,4%

2,2%

2,2%

1,8%

2,0%

13

11

11

Honda CR-V

20.759

38.991

2,1%

2,0%

1,8%

1,7%

1,8%

14

23

17

Chevrolet Malibu

17.448

29.270

1,1%

1,2%

1,2%

1,5%

1,3%

15

16

16

Nissan Rogue

17.197

31.028

1,2%

1,0%

1,4%

1,4%

1,4%

16

12

14

Toyota RAV4

16.451

33.331

1,5%

1,5%

1,7%

1,4%

1,5%

17

14

15

Hyundai Elantra

16.393

31.719

1,7%

1,4%

1,5%

1,4%

1,4%

18

21

18

Ford Focus

15.926

27.929

1,4%

1,2%

1,2%

1,3%

1,3%

19

24

20

GMC Sierra

14.232

25.350

1,2%

1,3%

1,1%

1,2%

1,1%

20

17

19

Ford Explorer

13.924

26.734

1,0%

1,1%

1,3%

1,2%

1,2%

21

19

21

Jeep Grand Cherokee

12.691

24.898

1,2%

1,2%

1,2%

1,1%

1,1%

22

35

27

Nissan Sentra

12.339

21.466

0,8%

0,8%

0,9%

1,0%

1,0%

23

27

24

Toyota Highlander

12.052

22.728

0,8%

0,9%

1,1%

1,0%

1,0%

24

25

23

Chrysler 200

12.046

22.958

0,7%

0,5%

1,1%

1,0%

1,0%

25

22

22

Chevrolet Impala

12.008

23.906

1,0%

0,9%

1,2%

1,0%

1,1%

26

32

26

Volkswagen Jetta

11.908

21.676

1,1%

1,0%

1,0%

1,0%

1,0%

27

28

25

Jeep Cherokee

11.795

22.300

0,0%

0,7%

1,0%

1,0%

1,0%

28

29

29

Kia Optima

11.226

21.205

1,0%

0,8%

1,0%

0,9%

1,0%

29

31

30

Hyundai Sonata

11.190

21.005

1,3%

1,3%

1,0%

0,9%

1,0%

30

34

32

Ford Edge

10.965

20.376

0,8%

0,8%

0,9%

0,9%

0,9%

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