Flash Reports

Uruguay Light Vehicle Sales fell again in Q1 2015. Suzuki jumped on top.

Uruguay Light Vehicle Sales Suzuki-Vitara_2015

Uruguay Light Vehicle Sales fell again in Q1 2015. Suzuki jumped on top of the market breaking the traditional Chevrolet dominion gaining over 15% from last year. General Motors is falling down and was out of Top Groups podium.

Country Outlook

Uruguay’s economy slowed in the final quarter of last year, mainly due to contractions in fixed investment and exports. In the full year 2014, GDP grew 3.5%, which was markedly down from the 5.1% expansion recorded in 2013.

Meanwhile, local elections will be held on 10 May, thus closing out the 2014–2015 electoral cycle. The highlight will be the race for Mayor of Montevideo City, where the majority of the country’s population is concentrated. Recent polls show the ruling Frente Amplio party leading by a wide margin in this as well as in other contests. Tabaré Vázquez, member of Frente Amplio party, won the presidential elections in a second runoff vote in November last year and took office last month.

Market Outlook

In March 2015 according to data released by ACAU, the Asociation del Comercio Automotor del Uruguay, the total new Light Vehicles sales in Uruguay have been 4.747, up 6.7% compared with the correspondent month last year, finally breaking a long series of 8th consecutive declining months.

However due to the lost reported in January and February the first quarter was negative with sales at 12.289, down 4.4% from Q1 2014. Really a bad start of the year following sixth years of falling market.

Competitive Arena

The first quarter of this year brings a great news in the market as there is a new leader after years of Chevrolet dominion. It is Suzuki that sold 1.953 vehicles (+15.9%) with a market share of 15.9% and a wide gap over the followers. Chevrolet was second with 1.280 units (-21.9%) losing the spot in March as Volkswagen kept gaining. The German brand was third in the quarter by just 9 units.

Very fast players are Mitsubishi (16th with 258 sales, +152.9%) and Kia (9th with 425, +112.5%).

As far as the Groups performance and ranking, the quarterly Suzuki with 15.9% of market share, ahead of Renault-Nissan with 12.5% and Volkswagen with 11.2%. General Motors fell in 4th with 10.4%.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Suzuki 794 1.953 200,8% 100,1% 16,7% 15,9%
2 3 Volkswagen 505 1.271 40,3% 5,7% 10,6% 10,3%
3 2 Chevrolet 457 1.280 -9,0% -21,9% 9,6% 10,4%
4 6 Nissan 351 693 -37,1% -14,2% 7,4% 5,6%
5 4 Renault 349 829 57,9% 21,0% 7,4% 6,7%
6 7 Hyundai 249 599 3,3% -21,7% 5,2% 4,9%
7 8 Chery 242 576 3,9% -25,6% 5,1% 4,7%
8 5 Fiat 204 757 -58,5% -27,6% 4,3% 6,2%
9 11 BYD 198 398 34,7% -27,2% 4,2% 3,2%
10 10 Peugeot 161 423 -27,1% -33,1% 3,4% 3,4%
11 16 Mitsubishi 134 258 458,3% 152,9% 2,8% 2,1%
12 13 Toyota 130 334 41,3% -0,6% 2,7% 2,7%
12 12 Ford 130 377 0,0% -5,8% 2,7% 3,1%
13 9 Kia 127 425 95,4% 112,5% 2,7% 3,5%
14 18 Great Wall 99 186 147,5% -2,1% 2,1% 1,5%
15 14 Faw 93 333 -37,2% -17,8% 2,0% 2,7%
16 17 Geely 72 230 -28,0% -31,8% 1,5% 1,9%
17 15 Lifan 66 305 83,3% 50,2% 1,4% 2,5%
18 19 Dongfeng 62 148 -19,5% -10,8% 1,3% 1,2%
19 20 Citroen 58 140 -19,4% -40,7% 1,2% 1,1%
20 23 Mercedes 43 104 10,3% -5,5% 0,9% 0,8%
21 21 Chana 37 123 270,0% 2,5% 0,8% 1,0%
22 22 Honda 32 108 -37,3% -25,5% 0,7% 0,9%
23 25 Audi 26 69 0,0% -9,2% 0,5% 0,6%
24 26 Changhe 20 50 122,2% 78,6% 0,4% 0,4%
24 28 Subaru 20 40 400,0% 166,7% 0,4% 0,3%
24 27 Foton 20 41 -52,4% -44,6% 0,4% 0,3%
25 24 Jac 19 79 -74,7% -64,9% 0,4% 0,6%
26 31 Baic 8 20 #DIV/0! #DIV/0! 0,2% 0,2%
27 29 Dodge 7 31 -50,0% -24,4% 0,1% 0,3%
28 35 SsangYong 6 9 -33,3% -75,7% 0,1% 0,1%
29 33 Jeep 5 14 150,0% 100,0% 0,1% 0,1%
29 35 ZNA 5 9 -28,6% -50,0% 0,1% 0,1%
30 32 Mazda 4 16 -89,2% -62,8% 0,1% 0,1%
30 37 Shineray 4 4 #DIV/0! #DIV/0! 0,1% 0,0%
30 34 Ram 4 10 -50,0% -16,7% 0,1% 0,1%
31 36 Brilliance 2 7 100,0% 40,0% 0,0% 0,1%
32 39 Chrysler 1 1 #DIV/0! #DIV/0! 0,0% 0,0%
32 37 Porsche 1 4 0,0% -20,0% 0,0% 0,0%
32 39 Volvo 1 1 -83,3% -90,9% 0,0% 0,0%
32 39 Effa 1 1 -80,0% -80,0% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Suzuki 794 1.953 200,8% 100,1% 16,7% 15,9%
2 2 Renault-Nissan 705 1.531 -10,3% 1,3% 14,9% 12,5%
3 3 Volkswagen 532 1.344 37,5% 4,8% 11,2% 10,9%
4 4 GM 457 1.280 -9,0% -21,9% 9,6% 10,4%
5 5 Hyundai-Kia 376 1.024 22,9% 6,1% 7,9% 8,3%
6 7 Chery Automobile 242 576 3,9% -25,6% 5,1% 4,7%
7 6 FCA 221 814 -58,5% -27,5% 4,7% 6,6%
8 8 PSA 219 563 -25,3% -35,1% 4,6% 4,6%
9 9 BYD 198 398 34,7% -27,2% 4,2% 3,2%
10 14 Mitsubishi 134 258 458,3% 152,9% 2,8% 2,1%
11 11 Toyota 130 334 41,3% -0,6% 2,7% 2,7%
11 10 Ford 130 377 0,0% -5,8% 2,7% 3,1%
12 16 Great Wall Motors 99 186 147,5% -2,1% 2,1% 1,5%
13 12 FAW 93 333 -37,6% -18,0% 2,0% 2,7%
14 15 Geely Group 73 231 -31,1% -33,6% 1,5% 1,9%

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