USA Auto Industry pushed the brake in May with the highest lost since 2010

USA Auto Industry Jeep-Grand_Cherokee_Trailhawk-2017

USA Auto Industry pushed the brake in May with the highest lost since 2010, the sixth out of the last 65 months. Despite growing rebates the market was hit by the slower clip of private consumption.

Market Outlook

Recent data suggest that the U.S. economy was somewhat more resilient at the beginning of the year, although performance was uneven. According to a second estimate, GDP increased at a seasonally adjusted annualized rate of 0.8% in Q1 (previously reported: +0.5% SAAR). The result, which was below the 1.4% expansion observed in Q4, showed a deterioration in investment and exports, while private consumption—the main engine of the economy—continued to grow, although at a slower clip.

Following a slow start of the year in presence of growing rebates, the new vehicles domestic market fell down in May with the highest lost since the 2010. In the last 65 months the market reported only 6 year-on-year declines, but the new mood is less favorable and the second half of the year is foreseen down.

In May, sales had been 1.536.276 (-6.0%) moving near the negative territory the year to date figures, now at 7.130.705 (+1.2%).

Competive arena

In May Ford has finally lost the momentum losing 6.6% with sales at 224.941 and market share at 14.6%. Toyota with 185.998 sales (-10.6%) and Chevrolet with 169.331 sales (-18.6%) have lost in double-digit.

In fourth place Honda with 133.547 (-2.9%) contained the lost and the same for the fifth, Nissan, with 122.668 (-1.3%).

Nothing can stop the growth of  Jeep , sixth with 90.545 (+13.7%) followed by Hyundai with 71.006 (+11.6%), Kia with 62.926 (+0.8%), Subaru with 50.083 (+1.1%) and in 10th place, Ram, flat with 43.613 sales.

At Group level, General Motors kept the leadership with 15.7% at market share, followed by Ford Motor Company with 15.3% and Toyota with 14.3%.

The best-selling model, the Ford F Series confirmed leadership with 67.412 units (+9.0%) followed by the Chevrolet Silverado with 45.035 (-12.7%), the Ram Pick-Up with 38.833 (-2.8%), the Toyota Camry 36.916 (-15.8%), the Honda Civic with 35.396 (+2.7%), the Toyota Corolla with 34.872 (-5.2%) and the Toyota RAV4 with 32.261 (+12.0%).

To see details on the best-selling 100 models in the US, please see the related article.

Wishing to enter in details of 2012-2015 data and/or looking at our 2016-2020 forecast for US market, give a look here.

Rank May Rank 2016 Brand Sales May Sales 2016 Var May Var 2016 Share May Share 2016
1 1 Ford 224.941 1.061.586 -6,6% 3,6% 14,6% 14,9%
2 2 Toyota 185.998 842.217 -10,6% -2,9% 12,1% 11,8%
3 3 Chevrolet 169.331 825.503 -18,6% -5,4% 11,0% 11,6%
4 5 Honda 133.547 585.998 -2,9% 7,1% 8,7% 8,2%
5 4 Nissan 122.668 603.641 -1,3% 8,2% 8,0% 8,5%
6 6 Jeep 90.545 384.440 13,7% 16,4% 5,9% 5,4%
7 7 Hyundai 71.006 306.549 11,6% 1,0% 4,6% 4,3%
8 8 Kia 62.926 265.755 0,8% 3,5% 4,1% 3,7%
9 9 Subaru 50.083 232.860 1,1% 2,1% 3,3% 3,3%
10 11 Ram 43.613 215.736 0,0% 10,7% 2,8% 3,0%
11 12 GMC 43.395 211.602 -14,3% -2,8% 2,8% 3,0%
12 10 Dodge 42.837 226.921 -5,4% 6,2% 2,8% 3,2%
13 13 Mercedes 32.147 146.981 -0,6% -0,7% 2,1% 2,1%
14 16 BMW 29.017 124.581 -6,4% -8,7% 1,9% 1,7%
15 15 Volkswagen 28.779 125.205 -17,2% -13,1% 1,9% 1,8%
16 17 Mazda 28.328 119.166 -4,3% -9,6% 1,8% 1,7%
17 14 Lexus 26.682 125.785 -10,1% -5,2% 1,7% 1,8%
18 18 Chrysler 24.276 112.625 -18,5% -19,2% 1,6% 1,6%
19 20 Audi 18.728 78.119 1,6% 3,7% 1,2% 1,1%
20 19 Buick 15.625 87.632 -22,1% -1,3% 1,0% 1,2%
21 21 Acura 13.561 67.642 -20,4% -5,5% 0,9% 0,9%
22 22 Cadillac 12.099 58.968 -16,0% -12,5% 0,8% 0,8%
23 23 Infiniti 10.828 53.920 3,4% -0,7% 0,7% 0,8%
24 24 Lincoln 9.807 44.488 6,9% 14,7% 0,6% 0,6%
25 25 Mitsubishi 9.025 43.911 -5,7% 5,6% 0,6% 0,6%
26 26 Scion 6.659 31.541 38,6% 49,5% 0,4% 0,4%
27 28 Volvo 5.536 28.066 10,2% 21,4% 0,4% 0,4%
28 27 Land Rover 4.950 30.943 -8,0% 11,8% 0,3% 0,4%
29 30 Mini 4.595 20.230 -21,2% -16,0% 0,3% 0,3%
30 29 Porsche 4.578 22.226 7,3% 6,3% 0,3% 0,3%
31 31 Fiat 3.137 15.191 -18,9% -18,6% 0,2% 0,2%
32 32 Tesla 2.950 13.400 58,5% 47,5% 0,2% 0,2%
33 33 Jaguar 2.164 8.248 79,7% 24,6% 0,1% 0,1%
34 34 Maserati 945 4.261 -29,5% -1,6% 0,1% 0,1%
35 35 Smart 420 2.186
36 36 Ferrari 227 960
37 37 Bentley 112 484
38 38 Lamborghini 94 436
39 39 Rolls-Royce 73 374
40 40 Alfa Romeo 44 273

Rank May Rank 2016 Group Sales May Sales 2016 Var May Var 2016 Share May Share 2016
1 1 General Motors 240.450 1.183.705 -18,0% -5,1% 15,7% 16,6%
2 2 Ford 234.748 1.106.074 -6,1% 4,0% 15,3% 15,5%
3 3 Toyota 219.339 999.543 -9,6% -2,2% 14,3% 14,0%
4 4 FCA 205.624 960.407 1,0% 6,4% 13,4% 13,5%
5 6 Honda 147.108 653.640 -4,8% 5,7% 9,6% 9,2%
6 7 Hyundai-Kia 133.932 572.304 6,3% 2,1% 8,7% 8,0%
7 5 Renault-Nissan 133.496 657.561 -1,0% 7,4% 8,7% 9,2%
8 9 Volkswagen 52.291 226.470 -9,5% -6,2% 3,4% 3,2%
9 8 Fuji Heavy Industries 50.083 232.860 1,1% 2,1% 3,3% 3,3%
10 11 BMW 33.685 145.185 -8,8% -9,8% 2,2% 2,0%

May Rank 2016 Rank Model May Sales 2016 Sales May Var 2016 Var May Share 2016 Share
1 1 Ford F-Series 67.412 324.307 9,0% 7,4% 4,4% 4,5%
2 2 Chevrolet Silverado 45.035 223.990 -12,7% -0,1% 2,9% 3,1%
3 3 Ram Pick-up 38.833 193.279 -2,8% 7,7% 2,5% 2,7%
4 4 Toyota Camry 36.916 167.199 -15,8% -6,3% 2,4% 2,3%
5 5 Honda Civic 35.396 158.030 2,7% 22,0% 2,3% 2,2%
6 6 Toyota Corolla 34.872 151.243 -5,2% -5,2% 2,3% 2,1%
7 9 Toyota RAV4 32.261 138.535 12,0% 16,7% 2,1% 1,9%
8 8 Honda Accord 31.949 140.548 -1,3% 9,6% 2,1% 2,0%
9 11 Ford Escape 30.861 126.375 5,5% 3,3% 2,0% 1,8%
10 10 Honda CR-V 29.359 129.460 -8,5% -3,9% 1,9% 1,8%
11 7 Nissan Altima 28.404 142.220 -15,5% -0,3% 1,8% 2,0%
12 13 Nissan Rogue 27.428 119.637 5,9% 6,7% 1,8% 1,7%
13 12 Ford Fusion 24.589 120.313 -21,5% -5,8% 1,6% 1,7%
14 15 Chevrolet Malibu 24.202 104.187 12,8% 28,2% 1,6% 1,5%
15 25 Hyundai Elantra 22.168 73.892 -5,4% -27,6% 1,4% 1,0%
16 14 Ford Explorer 21.790 108.751 -2,3% 8,9% 1,4% 1,5%
17 17 Chevrolet Equinox 21.252 101.738 -27,9% -17,9% 1,4% 1,4%
18 16 Nissan Sentra 20.204 102.293 -2,0% 15,3% 1,3% 1,4%
19 23 Jeep Wrangler 19.551 80.295 -12,4% -3,6% 1,3% 1,1%
20 20 Jeep Cherokee 19.208 86.409 -2,3% -0,6% 1,2% 1,2%
21 21 Jeep Grand Cherokee 18.856 83.927 3,6% 8,1% 1,2% 1,2%
22 19 GMC Sierra 17.642 89.304 -7,0% 8,6% 1,1% 1,3%
23 22 Ford Focus 17.455 83.653 -27,1% -12,0% 1,1% 1,2%
24 28 Chevrolet Cruze 16.671 68.065 -29,8% -35,4% 1,1% 1,0%
25 24 Toyota Tacoma 16.544 79.236 -5,6% 8,8% 1,1% 1,1%
26 18 Hyundai Sonata 15.879 92.547 -11,9% 14,8% 1,0% 1,3%
27 27 Subaru Forester 15.309 68.226 1,0% 2,2% 1,0% 1,0%
28 26 Toyota Highlander 14.783 68.493 -4,2% 6,1% 1,0% 1,0%
29 32 Kia Soul 13.706 58.299 -1,3% 3,8% 0,9% 0,8%
30 29 Ford Transit 13.640 64.043 16,4% 40,7% 0,9% 0,9%

(446)

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