USA car buyers bet for Obama and August market flies 20% in August 2012.

In August the domestic light vehicle market surprised many, with over 50.000 units above analysts consensus, pushed by private consumers purchase, with fleet quota relatively low and discounts level stable from previous months.

Middle class seems to be optimistic over the future of America in spite the economy is not yet growing as hoped and the creation of new jobs stands below plans. However, middle class hopes on Obama victory at the November election to avoid a new tough fiscal policy that Republicans could introduce to reduce the federal deficit.

In August the Seasonally Adjusted Annual Rate (SAAR) of sales was at 14.5 million vehicles and August 2012 was the best since 2007. For the entire 2012, Focus2move.com upgraded the market forecast at 14.5 million vehicles, up 14.5% from last year. Next year forecast are affected by elections results, with a market seen up in case of Obama victory and down in case of defeat.

In August, Ford partially recovered the July share lost, selling 188.608 vehicles with a share of 14.7%, up 0.3 points of share from previous month, down 0.4 points from the first half. However, Ford was heavily pushing sales, with high level of incentives and fleet mix increased at 26% from 20% in average.

Chevrolet recovered the 2nd position after the underperformance posted in July, selling 169.974 units with a share of 13.2%, up 1.2 points of share from the previous month while flat from the first half. This recovery cost the record discount level and increased level of inventory.

Toyota was 3rd, with 156.561 units and a share of 12.2%, up 0.1 points from previous month, confirming a stable approach at sales performance, focused more on profit than on share.

Honda was 4th, with 115.675 units and 9.0% of share, flat on previous months. It was followed in 5th by Nissan which sold 87.360 units with a share of 6.8%, down 0.7 points from the previous month.

Hyundai was 6th, with 61.099 units and a share of 4.8%, down 0.6 points from previous month, followed by Kia 7th with 50.028 units and 3.9% of share, down 0.3 from the previous month

Dodge in 8th recovered after a weak July, posting 47.348 sales with a share of 3.7%, up 0.6 points, while Jeep in 9th sold 42.839 units with a share of 3.3%, down 0.3 points.

Lexus ranked 15th in the month (18th year-to-date) posted 24.237 sales with a share of 1.9% and took the luxury segment leadership outpacing Mercedes, with 22.686 sales and a share of 1.8%. BMW share dropped at 1.3%, down 0.5 points from the previous month.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

Aug

Ytd Aug

Q1

Q2

I Half

Jul

Aug

Ytd Aug

1

Ford

188.608

1.453.536

14,9%

15,3%

15,1%

14,4%

14,7%

15,0%

2

Chevrolet

169.978

1.270.582

12,9%

13,5%

13,2%

12,0%

13,2%

13,1%

3

Toyota

156.561

1.199.132

12,2%

12,6%

12,4%

12,1%

12,2%

12,4%

4

Honda

115.675

847.840

8,3%

8,9%

8,6%

9,0%

9,0%

8,7%

5

Nissan

87.360

697.426

8,5%

6,0%

7,2%

7,5%

6,8%

7,2%

6

Hyundai

61.099

479.789

4,7%

5,1%

4,9%

5,4%

4,8%

4,9%

7

Kia

50.028

386.809

4,0%

4,0%

4,0%

4,2%

3,9%

4,0%

8

Dodge

47.348

344.556

3,6%

3,6%

3,6%

3,1%

3,7%

3,5%

9

Jeep

42.839

325.945

3,3%

3,3%

3,3%

3,6%

3,3%

3,4%

10

Volkswagen

41.011

286.751

2,7%

3,0%

2,9%

3,2%

3,2%

3,0%

11

GMC

37.838

273.366

2,7%

2,9%

2,8%

3,0%

2,9%

2,8%

12

Subaru

28.293

217.780

2,3%

2,2%

2,3%

2,2%

2,2%

2,2%

13

Chrysler

28.070

216.616

2,3%

2,3%

2,3%

1,8%

2,2%

2,2%

14

Ram

26.065

192.946

2,0%

1,9%

2,0%

2,1%

2,0%

2,0%

15

Mazda

22.234

185.349

2,4%

1,6%

2,0%

1,7%

1,7%

1,9%

16

Mercedes

22.686

182.078

1,9%

1,9%

1,9%

1,9%

1,8%

1,9%

17

BMW

16.835

164.636

1,8%

1,7%

1,7%

1,8%

1,3%

1,7%

18

Lexus

24.237

150.600

1,4%

1,6%

1,5%

1,6%

1,9%

1,6%

19

Buick

18.000

122.589

1,1%

1,4%

1,2%

1,2%

1,4%

1,3%

20

Acura

15.646

101.407

0,9%

1,1%

1,0%

1,1%

1,2%

1,0%

21

Cadillac

14.704

90.933

0,9%

0,8%

0,9%

1,2%

1,1%

0,9%

22

Audi

11.527

88.392

0,9%

0,9%

0,9%

1,0%

0,9%

0,9%

23

Infiniti

11.155

77.151

0,8%

0,7%

0,7%

1,0%

0,9%

0,8%

24

Lincoln

8.141

57.078

0,6%

0,6%

0,6%

0,6%

0,6%

0,6%

25

Scion

7.722

49.743

0,4%

0,5%

0,5%

0,6%

0,6%

0,5%

26

Volvo

6.323

46.657

0,5%

0,5%

0,5%

0,5%

0,5%

0,5%

27

Mini

5.718

43.632

0,4%

0,5%

0,4%

0,5%

0,4%

0,4%

28

Mitsubishi

4.249

41.316

0,5%

0,4%

0,5%

0,4%

0,3%

0,4%

29

Fiat

4.150

28.566

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

30

Land Rover

3.727

28.038

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

Looking at the best models performance, the Ford F-Series posted 58.201 sales, with a share of 4.6, up 0.3 points from previous month, with year-to-date sales at 408.656 units.

The Chevrolet Silverado was 2nd, outpacing the Toyota Camry, selling 38.295 units. However the Camry was still 2nd in the year-to-date.

Honda Accord was 4th, with another outstanding sales performance with 34.848 units and a share of 2.8%, up 0.3 from the previous month, followed by Ford Escape, 5th with 28.188, up 5 positions from July. The Chevrolet Cruze was 6th, with its record month at 25.975 units

In the table below, the Top 30 Models ranked by year to date position:

Rank Model Aug Ytd Aug Q1 Q2 I Half Jul Aug Ytd Aug
1 Ford F-Series 58.201 408.656 4,1% 4,1% 4,1% 4,3% 4,5% 4,2%
2 Toyota Camry 36.720 280.536 3,0% 2,9% 2,9% 2,6% 2,9% 2,9%
3 Chevrolet Silverado 38.295 261.775 2,8% 2,6% 2,7% 2,5% 3,0% 2,7%
4 Honda Accord 34.848 218.665 1,8% 2,5% 2,1% 2,5% 2,7% 2,3%
5 Honda Civic 24.897 212.483 2,2% 2,2% 2,2% 2,2% 1,9% 2,2%
6 Nissan Altima 25.889 209.592 2,8% 1,6% 2,2% 2,3% 2,0% 2,2%
7 Toyota Corolla 24.311 199.677 2,0% 2,2% 2,1% 2,0% 1,9% 2,1%
8 Honda CR-V 23.877 191.113 2,2% 1,9% 2,0% 1,8% 1,9% 2,0%
9 Dodge Ram 25.215 187.620 1,9% 1,9% 1,9% 2,1% 2,0% 1,9%
10 Ford Fusion 21.690 181.865 1,8% 1,9% 1,9% 2,0% 1,7% 1,9%
11 Ford Escape 28.188 176.927 1,7% 1,8% 1,7% 1,9% 2,2% 1,8%
12 Chevrolet Malibu 14.495 168.277 1,7% 2,2% 1,9% 1,1% 1,1% 1,7%
13 Ford Focus 19.073 166.961 1,9% 1,7% 1,8% 1,4% 1,5% 1,7%
14 Toyota Prius 21.111 158.014 1,8% 1,7% 1,7% 0,9% 1,6% 1,6%
15 Hyundai Sonata 19.624 158.014 1,6% 1,6% 1,6% 1,8% 1,5% 1,6%
16 Chevrolet Cruze 25.975 154.813 1,6% 1,5% 1,6% 1,3% 2,0% 1,6%
17 Chevrolet Equinox 20.231 151.027 1,5% 1,6% 1,5% 1,7% 1,6% 1,6%
18 Hyundai Elantra 17.989 134.270 1,3% 1,4% 1,3% 1,6% 1,4% 1,4%
19 Chevrolet Impala 17.066 124.920 1,5% 1,3% 1,4% 0,8% 1,3% 1,3%
20 Toyota RAV4 15.685 120.369 1,2% 1,3% 1,2% 1,3% 1,2% 1,2%
21 Volkswagen Jetta 15.446 112.278 1,1% 1,2% 1,1% 1,2% 1,2% 1,2%
22 Kia Optima 13.949 100.424 1,0% 1,0% 1,0% 1,2% 1,1% 1,0%
23 Ford Explorer 13.168 99.599 1,0% 1,1% 1,1% 0,8% 1,0% 1,0%
24 Jeep Grand Cherokee 12.848 99.536 1,1% 1,0% 1,0% 1,0% 1,0% 1,0%
25 GMC Sierra 14.495 98.545 1,0% 1,0% 1,0% 1,0% 1,1% 1,0%
26 Nissan Rogue 12.626 97.657 1,2% 0,8% 1,0% 1,1% 1,0% 1,0%
27 Jeep Wrangler 13.293 96.380 0,9% 1,1% 1,0% 1,1% 1,0% 1,0%
28 Dodge Caravan 16.428 94.639 1,0% 0,9% 0,9% 0,8% 1,3% 1,0%
29 Toyota Tacoma 12.193 90.696 0,9% 0,9% 0,9% 1,0% 0,9% 0,9%
30 Chrysler 200 11.997 90.386 0,9% 1,0% 1,0% 0,8% 0,9% 0,9%

 

To be updated over this and other global countries, please subscribe to our free newsletter. Just click here.

(64)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018