USA car industry: February 2012 reports booming trend

The reasons behind this performance are mainly related with the North America higher than expected economy recovery, with the unemployment rate at best in 4 years and increased credit availability for consumers and companies.

Looking at sector specific growing reasons, they were mainly related with an increased consumer’s confidence, after years when people prefered to avoid car renewal expense due to uncertains about labor and economy. 

The car makers are not pushing sales. The average inventory level in February remained stable and medium level while sales incentives were two points below February last year and the lower in last 5 years. Fleet sales mix was stable at 21% of total.

All these data to underline how the strong February market performance was generated by a recovered demand without special “push” effects applied by producers.

The February market level is projecting the market above the 13.8 millions so far expected by the analyst’s consensus. Focus2move.com is now projecting the full year 2012 at 14.0 million from the previous forecast of 13.6 million. This volume will represent a 12% increase over 2011 and the third consecutive double digit growth  after the market drop ended in the 2009 with last 20 years negative peak of 10.4 million.

Looking at single players performance, Ford continued to lead the market, in spite the share in 2012 is below 15.0%. Ford level of inventory is slightly growing (53 days) while discount is the third highest in the market.

Chevrolet was the 2nd, at 13.2% market share, its standard performance in recent months. The inventory was over 60 days, quite high, while discount at 13.3% in average is below Ford and 3.6 points below year ago. Fleet quota at 11% is 6 points below Ford.

Toyota is back! In February it achieved 12.0% of market share, the best since March 2011. February was positive for all Japanese, with Honda 4th at 8.6% and Nissan 5th at 8.5%.

In the table below, we show the single player market share during the last seven months:

 

 

2 0 1 1

2 0 1 2

Rank

Make

Aug

Sep

Oct

Nov

Dec

Jan

Feb

1

FORD

15,6%

15,9%

15,8%

16,1%

16,2%

14,4%

14,9%

2

CHEVROLET

14,2%

14,0%

12,9%

13,0%

13,0%

13,6%

13,2%

3

TOYOTA

10,0%

9,7%

11,0%

11,6%

12,0%

11,9%

12,0%

4

HONDA

6,8%

7,5%

8,5%

7,4%

7,4%

8,2%

8,6%

5

NISSAN

7,7%

8,0%

7,4%

7,7%

7,2%

7,9%

8,5%

6

HYUNDAI

5,5%

4,9%

5,1%

5,0%

4,1%

4,7%

4,5%

7

KIA

3,8%

3,4%

3,7%

3,7%

3,5%

3,9%

3,9%

8

DODGE

6,0%

3,8%

3,3%

3,0%

3,3%

3,4%

3,7%

9

JEEP

3,8%

3,4%

3,5%

3,6%

3,5%

3,5%

3,2%

10

GMC

3,4%

3,2%

3,1%

3,0%

3,4%

2,7%

2,8%

11

VOLKSWAGEN

2,4%

2,6%

2,7%

2,9%

2,6%

3,0%

2,7%

12

CHRYSLER

2,1%

2,2%

2,1%

1,9%

1,9%

1,9%

2,4%

13

MAZDA

2,1%

2,4%

1,8%

1,9%

1,8%

2,6%

2,2%

14

SUBARU

1,9%

2,0%

2,0%

1,8%

2,7%

2,5%

2,2%

15

Ram

2,4%

2,1%

2,1%

2,1%

2,0%

2,0%

16

BMW

1,9%

2,1%

2,1%

2,2%

2,2%

1,8%

1,8%

17

MERCEDES

1,9%

2,3%

2,4%

2,8%

2,2%

2,3%

1,6%

18

LEXUS

1,7%

1,4%

1,8%

2,0%

2,0%

1,3%

1,5%

19

BUICK

1,5%

1,3%

1,1%

1,1%

1,2%

1,1%

1,2%

20

CADILLAC

1,2%

1,2%

1,2%

1,1%

1,3%

1,0%

1,0%

21

ACURA

0,8%

1,0%

1,1%

1,0%

1,1%

0,9%

1,0%

22

INFINITI

0,8%

0,8%

0,7%

0,8%

0,9%

0,7%

0,8%

23

AUDI

1,0%

0,9%

1,0%

1,0%

1,0%

1,0%

0,7%

24

LINCOLN

0,7%

0,7%

0,6%

0,6%

0,7%

0,6%

0,6%

25

VOLVO

0,5%

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

26

MINI

0,3%

0,4%

0,5%

0,5%

0,5%

0,4%

0,4%

27

SCION

0,3%

0,4%

0,4%

0,4%

0,3%

0,4%

0,4%

28

MITSUBISHI

0,7%

0,6%

0,4%

0,4%

0,4%

0,5%

0,4%

29

LAND ROVER

0,3%

0,3%

0,3%

0,4%

0,4%

0,4%

0,3%

30

FIAT

0,3%

0,3%

0,2%

0,2%

0,2%

0,2%

0,3%

31

SUZUKI

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

32

PORSCHE

0,2%

0,2%

0,2%

0,2%

0,1%

0,3%

0,2%

33

JAGUAR

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

34

Smart

0,0%

0,0%

0,0%

0,0%

0,1%

0,1%

0,1%

 

To be updated over this and other global countries, please subscribe to our free newsletter. Just click here.

(179)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018