USA car market May 2012: up 26%. Buick up, Mazda down.

Despite the strong increase over last year, in May 2012 the SAAR index was only 13.8 million, the lowest this year. May was the 12th positive month in a string! However, market analysts start raising doubts about middle terms market growth sustainability.

US American economy indicators are generally improving, but not as we should expect considering the huge and growing public debts. The exchange rate dollar/euro is now less favorable than in the last two years, with potential negative effect over US exports.

As far as car market, May was in line with our forecast. For June we project 1.137.000 sales, an 8% increase from last year. Focus2move.com forecasts a full year 2012 at 14.0 million vehicles, up 9.6% from last year, while for the 2013 the forecast is slightly negative, at 13.7 million.

In May, Ford pushed a lot to sell 208.425 vehicles and achieve a share of 15.6%, the best this year. Ford has increased the stock level at 59 days, the highest in 2 years. However the average discount was 12.5% remaining 3 points below last February peak.

In second position, Chevrolet pushed over dealer stock achieving the highest level in three years at 69 days, spending over $ 3.300 per unit sold, one of the highest in recent months. However, the efforts allowed Chevrolet to defend its position from Toyota attack, with 177.943 sales and a share of 13.3%. Anyhow, Toyota was very close with 175.463 sales and 13.2% market share, the best since September 2010.

Nissan partially recovered after the horrible April selling 81.202 units. But the share of 6.1% was down 1.3 points from year to date share.

Buick, in 19th position, posted a share of 1.4%, the best in nine months, while Mazda, ranked 14th, posted a share of 1.5%, the worst in 5 year.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

May

YTD May

Jan

Feb

Mar

Apr

May

YTD May

1

Ford

208.425

898.761

14,4%

14,9%

15,2%

14,6%

15,6%

15,0%

2

Chevrolet

177.943

781.564

13,6%

13,2%

12,3%

13,1%

13,3%

13,1%

3

Toyota

175.463

753.439

11,9%

12,0%

12,6%

13,1%

13,2%

12,6%

4

Honda

119.411

518.608

8,2%

8,6%

8,2%

9,3%

9,0%

8,7%

5

Nissan

81.202

441.543

7,9%

8,5%

9,0%

5,4%

6,1%

7,4%

6

Hyundai

67.019

292.856

4,7%

4,5%

5,0%

5,3%

5,0%

4,9%

7

Kia

51.771

237.381

3,9%

3,9%

4,1%

4,0%

3,9%

4,0%

8

Dodge

45.793

217.263

3,4%

3,7%

3,7%

3,8%

3,4%

3,6%

9

Jeep

44.198

197.028

3,5%

3,2%

3,2%

3,3%

3,3%

3,3%

10

Volkswagen

38.657

170.556

3,0%

2,7%

2,6%

3,2%

2,9%

2,9%

11

GMC

38.877

163.364

2,7%

2,8%

2,4%

2,8%

2,9%

2,7%

12

Chrysler

29.674

140.891

1,9%

2,4%

2,5%

2,7%

2,2%

2,4%

13

Subaru

29.724

136.602

2,5%

2,2%

2,3%

2,2%

2,2%

2,3%

14

Mazda

20.357

123.886

2,6%

2,2%

2,3%

1,8%

1,5%

2,1%

15

Ram

26.373

117.373

2,0%

2,0%

2,0%

1,8%

2,0%

2,0%

16

Mercedes

24.556

113.507

2,3%

1,6%

1,7%

2,1%

1,8%

1,9%

17

BMW

22.168

104.779

1,8%

1,8%

1,7%

1,8%

1,7%

1,8%

18

Lexus

21.463

88.106

1,3%

1,5%

1,4%

1,5%

1,6%

1,5%

19

Buick

18.565

71.347

1,1%

1,2%

0,9%

1,3%

1,4%

1,2%

20

Acura

14.586

57.566

0,9%

1,0%

0,8%

1,0%

1,1%

1,0%

21

Audi

11.503

52.494

1,0%

0,7%

0,8%

1,0%

0,9%

0,9%

22

Cadillac

9.871

50.688

1,0%

1,0%

0,8%

0,8%

0,7%

0,8%

23

Infiniti

10.592

43.941

0,7%

0,8%

0,7%

0,6%

0,8%

0,7%

24

Lincoln

7.274

34.418

0,6%

0,6%

0,6%

0,5%

0,5%

0,6%

25

Mitsubishi

5.575

27.462

0,5%

0,4%

0,5%

0,4%

0,4%

0,5%

26

Volvo

6.246

27.510

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

27

Scion

6.047

26.717

0,4%

0,4%

0,5%

0,5%

0,5%

0,4%

28

Mini

6.153

26.064

0,4%

0,4%

0,4%

0,5%

0,5%

0,4%

29

Land Rover

3.438

17.389

0,4%

0,3%

0,3%

0,3%

0,3%

0,3%

30

Fiat

4.003

16.702

0,2%

0,3%

0,3%

0,3%

0,3%

0,3%

31

Porsche

2.852

13.448

0,3%

0,2%

0,2%

0,3%

0,2%

0,2%

32

Suzuki

2.360

10.695

0,2%

0,2%

0,2%

0,1%

0,2%

0,2%

33

Jaguar

1.075

5.476

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

34

Smart

703

3.731

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

35

Saab

170

946

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

 

Looking at models performance, the Ford F-Series leadership is stable and robust. In May its sales were 54.836, with 4.1% share, flat on year to date. In second position, the Toyota Camry is stable as well, with 39.571 sales and 3.0% share, flat on year to date. The third is the Chevrolet Silverado, with 34.555 sales and 2.6% share.

Nissan Altima maintained the fourth position year to date in spite in May dropped at 1.7% market share. Now the fifth, the Honda Civic, is only 200 units below, having posted a very positive month, with 33.490 sales, 2.5% share and the monthly 4th position. Last year Civic was 12th and the growth is related with new the model success.

In the table below, the Top 30 Models ranked by year to date position:

Rank Model May Ytd May May Ytd May 2011 Ranking
1 Ford F-Series 54.836 246.116 4,1% 4,1% 1
2 Toyota Camry 39.571 181.796 3,0% 3,0% 3
3 Chevrolet Silverado 34.555 160.942 2,6% 2,7% 2
4 Nissan Altima 22.690 135.289 1,7% 2,3% 4
5 Honda Civic 33.490 135.082 2,5% 2,3% 12
6 Honda Accord 29.737 126.254 2,2% 2,1% 9
7 Toyota Corolla 31.847 125.079 2,4% 2,1% 8
8 Honda CR-V 25.186 123.400 1,9% 2,1% 13
9 Dodge Ram 26.040 114.630 2,0% 1,9% 7
10 Ford Fusion 26.857 112.416 2,0% 1,9% 6
11 Ford Focus 24.769 110.237 1,9% 1,8% 18
12 Chevrolet Malibu 29.579 110.035 2,2% 1,8% 14
13 Toyota Prius 21.477 107.504 1,6% 1,8% 21
14 Ford Escape 23.077 98.667 1,7% 1,6% 5
15 Hyundai Sonata 20.765 96.481 1,6% 1,6% 11
16 Chevrolet Cruze 19.613 94.901 1,5% 1,6% 10
17 Chevrolet Equinox 20.238 90.097 1,5% 1,5% 15
18 Chevrolet Impala 15.879 81.221 1,2% 1,4% 19
19 Hyundai Elantra 18.877 80.114 1,4% 1,3% 16
20 Toyota RAV4 19.248 74.307 1,4% 1,2% 23
21 Volkswagen Jetta 15.175 69.599 1,1% 1,2% 17
22 Jeep Grand Cherokee 13.274 62.611 1,0% 1,0% 25
23 Nissan Rogue 11.977 60.839 0,9% 1,0% 26
24 GMC Sierra 13.196 60.466 1,0% 1,0% 20
25 Kia Optima 13.364 59.765 1,0% 1,0% 46
26 Chrysler 200 13.250 58.231 1,0% 1,0% 45
27 Dodge Caravan 12.418 58.063 0,9% 1,0% 33
28 Jeep Wrangler 14.454 56.410 1,1% 0,9% 27
29 Toyota Tacoma 12.269 55.289 0,9% 0,9% 34
30 Ford Edge 11.749 55.177 0,9% 0,9% 28

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