USA Car Market rose 15% in November 2012. BMW & Mercedes up.

In November 2012, the total light passenger vehicle sales were 1.143.916 sales, up 15.1% and year-to-date sales were 13.132.000 were up 14.0%. The SAAR climbed at 15.5 million, the highest level since January 2008 and all forecast for next year had been improved at a level between 15 and 15.5 million.

Strong car sales were pushed up by many economic factors. The US unemployment rate, in November was at 7.7, the lowest since 2008, while the Q3 GDP was up 2.7%, from a 1.2% in Q2,. In terms of future expectation, the long negotiation over the fiscal cliff was seen as positive and a political solution in expected in short term, creating a perspective to interrupt the fast growing US National deficit.

Looking at the November top brands performance:

Ford was again the market leader, selling 171.360 units with a share of 15.0%, up 0.1 points of share from the previous month. Year-to-date November sales were 1.955.341 with a share of 14.9%.The F-Series was on the top of the market while other 7 models were in the Top 50.

Toyota was 2nd (3rd year-to-date) with 133.370 units and a share of 11.7%, down 0.1 points of share from the previous month. Year-to-date sales were 1.605.788 with a share of 12.2%.The top model was the Camry 4th this month, while the Corolla was 7th.

Chevrolet in 3rd (2nd year-to-date) sold 128.867 units with a share of 11.3%, down 1.1 points of share from the previous month. Year-to-date sales were 1.684.555 units with a share of 12.8%.The best-selling model was the Silverado stable in 2nd position while the Equinox was 13th.

Honda in 4th sold 104.334 vehicles with a share of 9.1%, up 0.4 points from the previous month. Year-to-date sales were 1.149.829 with a share of 8.8%. The best-selling model was the Civic, 3rd this month, while the Accord was 5th.

Nissan was 5th, selling 84.300 units with a share of 7.4%, up 0.9 points from the previous month. Year-to-date sales were 935.116 with a share of 7.1%. The Altima was 10th this month.

Hyundai was 6th, with 53.487 units and a share of 4.7%, up 0.1 points from the previous month. Year-to-date sales were 643.572 with 4.9% of share. The best-selling model was the Sonata in 12th while the Elantra was 16th.

Kia was 7th with 41.055 sales and 3.6% of share, down 0.3 points from the previous month. Year-to-date sales were 518.421 with 3.9%. The top model was the Optima, 21st this month.

Dodge was 8th with 40.075 sales and a share of 3.5%, down 0.2 points from the previous month. Year-to-date sales were 472.598 with 3.6% of share. The Ram was stable in 6th place, while the Caravan was 40th.

Volkswagen was 9th (10th year-to-date) with 36.728 units and a share of 3.2%, up 0.1 points from the previous month. Year-to-date sales were 394.129 with a share of 3.0%.

Jeep was 10th (9th year-to-date) with 35.047 sales and a share of 3.1%, stable from October. Year-to-date sales were 434.260 with a share of 3.3%.

In the table below, the Top 35 Brands ranked for year to date positioning:

Rank Brand Nov Ytd Nov Q1 Q2 Q3 Oct Nov Ytd Nov
1 Ford 171.360 1.955.341 14,9% 15,3% 14,4% 14,9% 15,0% 14,9%
2 Chevrolet 128.867 1.684.555 12,9% 13,5% 12,6% 12,4% 11,3% 12,8%
3 Toyota 133.370 1.605.788 12,2% 12,6% 12,2% 11,8% 11,7% 12,2%
4 Honda 104.334 1.149.829 8,3% 8,9% 8,9% 8,7% 9,1% 8,8%
5 Nissan 84.300 935.116 8,5% 6,0% 7,1% 6,5% 7,4% 7,1%
6 Hyundai 53.487 643.572 4,7% 5,1% 5,0% 4,6% 4,7% 4,9%
7 Kia 41.055 518.421 4,0% 4,0% 4,0% 3,9% 3,6% 3,9%
8 Dodge 40.075 472.598 3,6% 3,6% 3,6% 3,7% 3,5% 3,6%
9 Jeep 35.047 434.260 3,3% 3,3% 3,4% 3,1% 3,1% 3,3%
10 Volkswagen 36.728 394.129 2,7% 3,0% 3,2% 3,1% 3,2% 3,0%
11 GMC 29.832 369.960 2,7% 2,9% 2,9% 3,1% 2,6% 2,8%
12 Subaru 28.206 299.788 2,3% 2,2% 2,2% 2,4% 2,5% 2,3%
13 Chrysler 18.766 282.454 2,3% 2,3% 2,0% 2,0% 1,6% 2,2%
14 Ram 25.074 270.043 2,0% 1,9% 2,1% 2,3% 2,2% 2,1%
15 Mercedes 31.945 264.617 1,9% 1,9% 1,9% 2,3% 2,8% 2,0%
16 Mazda 21.691 249.797 2,4% 1,6% 1,8% 1,7% 1,9% 1,9%
17 BMW 31.213 244.061 1,8% 1,7% 1,7% 2,4% 2,7% 1,9%
18 Lexus 22.719 213.555 1,4% 1,6% 1,7% 1,8% 2,0% 1,6%
19 Buick 13.289 163.935 1,1% 1,4% 1,3% 1,2% 1,2% 1,2%
20 Acura 12.246 140.182 0,9% 1,1% 1,2% 1,1% 1,1% 1,1%
21 Cadillac 14.517 131.534 0,9% 0,8% 1,1% 1,2% 1,3% 1,0%
22 Audi 12.067 124.469 0,9% 0,9% 1,0% 1,1% 1,1% 0,9%
23 Infiniti 11.897 107.250 0,8% 0,7% 0,9% 0,8% 1,0% 0,8%
24 Lincoln 5.732 74.766 0,6% 0,6% 0,6% 0,5% 0,5% 0,6%
25 Scion 5.606 67.979 0,4% 0,5% 0,6% 0,5% 0,5% 0,5%
26 Volvo 6.141 61.975 0,5% 0,5% 0,5% 0,4% 0,5% 0,5%
27 Mini 5.248 59.667 0,4% 0,5% 0,5% 0,5% 0,5% 0,5%
28 Mitsubishi 3.574 53.677 0,5% 0,4% 0,4% 0,4% 0,3% 0,4%
29 Fiat 3.603 40.065 0,3% 0,3% 0,3% 0,3% 0,3% 0,3%
30 Land Rover 3.687 38.490 0,3% 0,3% 0,3% 0,3% 0,3% 0,3%
31 Porsche 3.865 32.091 0,2% 0,2% 0,2% 0,3% 0,3% 0,2%
32 Suzuki 2.224 23.412 0,2% 0,2% 0,2% 0,2% 0,2% 0,2%
33 Jaguar 713 10.962 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
34 Smart 704 9.013 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
35 SAAB   1.115 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%

Looking at the top models performance, the Ford F-Series was again the market leader with 56.220 units and a share of 4.9%, down 0.3 points of share from the previous month. Year-to-date sales were 571.251 with 4.3% of share.

The Chevrolet Silverado was 2nd, with 30.674 units and 2.7% of share, down 0.8 points from the previous month, followed by the Honda Civic, which posted an outstanding month climbing in 3rd place (8th last month and 5th year-to-date) with 30.075 units and 2.6% of share, up 0.7 points from October.

The Toyota Camry was 4th (3rd last month and 2nd year-to-date) with 28.765 units and a share of 2.5%, down 0.2 points from October, followed by the Honda Accord in 5th, with 26.248 units and 2.3% of share, down 0.3 points.

The Dodge Ram was 6th with 24.337 units and a share of 2.1%, down 0.2 points from October, followed by the Toyota Corolla in 7th, with 22.616 units and a share of 2.0%.

The Honda CR-V was 8th with 22.333 sales and 2.0% of share, followed by the Ford Escape in 9th (12th YTD) with 20.970 sales and 1.8% of share, and by the Nissan Altima in 10th (6th last month and 7th YTD) with 20.305 sales and 1.8% of share, down 0.5 points from October.

Behind it was a good month for the Nissan Rogue in 22th, up 14 spots from October, for the Chevrolet Impala in 26th, up 12 spots, and for the Volkswagen Passat in 29th, up 10 spots from the previous month.

In the table below, the Top 50 models ranked by last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

Ytd Nov

Q2

Q3

Oct

Nov

Ytd Nov

1

1

1

Ford F-Series

56.299

571.251

4,1%

4,3%

5,2%

4,9%

4,3%

2

2

3

Chevrolet Silverado

30.674

362.791

2,6%

2,7%

3,5%

2,7%

2,8%

3

8

5

Honda Civic

30.075

298.757

2,2%

2,4%

1,9%

2,6%

2,3%

4

3

2

Toyota Camry

28.765

381.092

2,9%

3,0%

2,7%

2,5%

2,9%

5

4

4

Honda Accord

26.248

303.821

2,5%

2,6%

2,6%

2,3%

2,3%

6

5

9

Dodge Ram

24.337

259.257

1,9%

2,0%

2,3%

2,1%

2,0%

7

7

6

Toyota Corolla

22.616

278.589

2,2%

2,3%

1,9%

2,0%

2,1%

8

9

8

Honda CR-V

22.333

261.315

1,9%

2,0%

1,8%

2,0%

2,0%

9

10

12

Ford Escape

20.970

236.532

1,8%

1,9%

1,8%

1,8%

1,8%

10

6

7

Nissan Altima

20.305

262.770

1,6%

1,7%

2,3%

1,8%

2,0%

11

12

13

Ford Focus

18.312

233.435

1,7%

1,8%

1,7%

1,6%

1,8%

12

14

15

Hyundai Sonata

17.660

214.062

1,6%

1,7%

1,5%

1,5%

1,6%

13

15

17

Chevrolet Equinox

16.821

202.411

1,6%

1,6%

1,4%

1,5%

1,5%

14

11

16

Chevrolet Cruze

16.807

206.613

1,5%

1,6%

1,8%

1,5%

1,6%

15

13

14

Toyota Prius

16.505

225.728

1,7%

1,8%

1,5%

1,4%

1,7%

16

17

18

Hyundai Elantra

15.923

181.572

1,4%

1,5%

1,3%

1,4%

1,4%

17

21

11

Ford Fusion

15.125

237.564

1,9%

2,0%

1,2%

1,3%

1,8%

18

18

22

Ford Explorer

14.456

148.921

1,1%

1,2%

1,2%

1,3%

1,1%

19

19

21

Volkswagen Jetta

14.259

155.375

1,2%

1,2%

1,2%

1,2%

1,2%

20

23

23

Jeep Grand Cherokee

13.619

138.269

1,0%

1,0%

1,1%

1,2%

1,1%

21

20

25

Kia Optima

12.715

136.599

1,0%

1,0%

1,2%

1,1%

1,0%

22

36

28

Nissan Rogue

12.662

124.475

0,8%

0,9%

0,8%

1,1%

0,9%

23

25

20

Toyota RAV4

12.423

162.368

1,3%

1,4%

1,0%

1,1%

1,2%

24

22

27

Toyota Tacoma

12.272

126.650

0,9%

1,0%

1,1%

1,1%

1,0%

25

16

24

GMC Sierra

11.726

137.512

1,0%

1,1%

1,3%

1,0%

1,0%

26

38

19

Chevrolet Impala

11.163

166.144

1,3%

1,3%

0,8%

1,0%

1,3%

27

31

36

Kia Sorento

10.851

108.630

0,8%

0,8%

0,9%

0,9%

0,8%

28

28

47

BMW 3 Series

10.776

88.857

0,8%

0,8%

0,9%

0,9%

0,7%

29

39

42

Volkswagen Passat

10.544

102.561

0,8%

0,8%

0,8%

0,9%

0,8%

30

24

26

Jeep Wrangler

10.337

133.617

1,1%

1,1%

1,0%

0,9%

1,0%

31

30

10

Chevrolet Malibu

10.227

244.180

2,2%

2,3%

0,9%

0,9%

1,9%

32

37

32

Ford Edge

10.142

115.535

0,8%

0,8%

0,8%

0,9%

0,9%

33

27

38

Subaru Outback

10.124

105.481

0,8%

0,8%

0,9%

0,9%

0,8%

34

32

33

Mazda3

9.841

113.064

0,8%

0,8%

0,9%

0,9%

0,9%

35

33

35

Toyota Highlander

9.474

108.864

0,8%

0,8%

0,8%

0,8%

0,8%

36

34

40

Honda Pilot

9.366

103.482

0,8%

0,8%

0,8%

0,8%

0,8%

37

29

31

Honda Odyssey

9.318

116.854

0,8%

0,8%

0,9%

0,8%

0,9%

38

45

39

Toyota Sienna

8.854

103.840

0,7%

0,7%

0,7%

0,8%

0,8%

39

40

41

Nissan Versa

8.826

102.709

0,8%

0,8%

0,8%

0,8%

0,8%

40

26

30

Dodge Caravan

8.578

122.647

0,9%

1,0%

1,0%

0,7%

0,9%

41

47

56

Mercedes C Class

8.565

73.941

0,7%

0,7%

0,7%

0,7%

0,6%

42

43

34

Ford Econoline

8.400

110.424

0,7%

0,7%

0,7%

0,7%

0,8%

43

42

45

Toyota Tundra

8.309

91.367

0,7%

0,7%

0,7%

0,7%

0,7%

44

48

48

GMC Terrain

8.158

86.270

0,7%

0,7%

0,7%

0,7%

0,7%

45

62

67

Mercedes E Class

8.126

58.187

0,0%

0,0%

0,5%

0,7%

0,4%

46

96

100

Nissan Pathfinder

8.097

34.682

0,0%

0,0%

0,3%

0,7%

0,3%

47

35

29

Chrysler 200

7.371

122.695

1,0%

1,0%

0,8%

0,6%

0,9%

48

44

37

Kia Soul

7.257

108.601

0,7%

0,7%

0,7%

0,6%

0,8%

49

54

44

Nissan Sentra

7.176

98.640

0,0%

0,0%

0,5%

0,6%

0,8%

50

46

46

Dodge Avenger

7.132

89.508

0,7%

0,7%

0,7%

0,6%

0,7%

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This report was written by Camilla.

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