USA Car Market was up 7% in October 2012. Suzuki in bankruptcy.

October was the 17th year-on-year increase in a string for the US market, up 7.4% from last year. Year-to-date sales were up 13.9%. The Suzuki US announced the use of Chapter 11 protocol to close the US activities after over 27 years.

Total light passenger vehicle sales were 1.092.294 sales, up 7.4% and year-to-date sales were 11.988.116 were up 13.9%.

The fact of the month was the announcement from the American Suzuki subsidiary to utilize the Chapter 11 protocol to close its American car operations. Motorcycles, all-terrain vehicles and marine outboard engines distribution will proceed.

In documents filed with the Federal Bankruptcy Court for the Central District of California in Santa Ana, the company estimated that its debts and liabilities ranged from at least $100 million to $500 million. It also said it had 1,000 to 5,000 creditors (source: NY Times)

American Suzuki said it had enough cash to operate during the reorganization and intended to honor all car warranties and buyback agreements. It will work with its car dealerships to help them make the transition to parts-and-service operations. In some cases, the dealerships will be closed, it said.

The official reasons behind this shocking decision were the slowing sales (in October Suzuki sold 2.023 units in US), exchange rates and high costs of complying with state and federal regulatory requirements. There were no plans announced for the Canadian subsidiary, while in theory low volumes, negative exchange rates and similar regulatory requirements should pull out Suzuki by that State as well. Looking at Suzuki weakness in South America and in Europe, it is quite logic their restructuring focalizing in Asia, where they are leaders in India and generate the 85% of revenues.

Looking at the October top brands performance:

Ford in 1st sold 162.793 units with a share of 14.9%, down 0.8 points of share from the previous month. Year-to-date sales were 1.783.981 with a share of 14.9%. The icon F-Series stands on the top of the market while and others 6 models are in the Top 50.

Chevrolet in 2nd position sold 135.305 units with a share of 12.4%, down 0.2 points of share from the previous month. Year-to-date sales were 1.555.688 with a share of 13.0%. The top model was Silverado stable in 2nd position while the Cruze was pulled out of top 10 ranking.

Toyota in 3rd sold 128.505 units with a share of 11.8%, down 0.4 points of share from the previous month. Year-to-date sales were 1.472.418 with a share of 12.3%.The top model was the Camry, stable in 3rd position, while the Corolla was 7th and the Prius left the top 10, placing in 14th.

Honda in 4th sold 94.810 vehicles with a share of 8.7%, flat on previous month and on year-to-date. The Accord was stable in 4th position, while Civic and CRV were back in the Top 10, placing respectively 8th an 9th.

Nissan in 5th sold 70.928 units with a share of 6.5%, down 0.4 points from the previous month. Year-to-date sales were 850.816 with a share of 7.1%. The best-selling model was the Altima, 6th, with only 2 others models placing in the top 50.

Hyundai was 6th, with 50.271 units and a share of 4.6%, down 0.4 points from the previous month. The best-selling model was the Sonata in 14th while the Elantra was 17th.

Kia was 7th with 42.452 units and 3.90% of share, down 0.1 points from the previous month. The top model was the Optima, stable in 20th.

Dodge was 8th with 40.611 sales and a share of 3.7%, down 0.3 points from the previous month. The Ram was stable in 5th place, while the Caravan was 26th.

Jeep was 10th with 34.023 sales and a share of 3.1%, down 0.2 points from the previous month. Year-to-date share was 3.3%. The top model was the Grand Cherokee 23rd.

Volkswagen was 9th (10th year-to-date) with 34.311 units and a share of 3.1%, flat. Only two models in the Top 50, the Jetta, stable in 19th and the Passat, stable in 39th.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

Oct

Ytd Oct

Q1

Q2

Sep

Q3

Oct

Ytd Oct

1

Ford

162.793

1.783.981

14,9%

15,3%

14,1%

14,4%

14,9%

14,9%

2

Chevrolet

135.305

1.555.688

12,9%

13,5%

12,6%

12,6%

12,4%

13,0%

3

Toyota

128.505

1.472.418

12,2%

12,6%

12,2%

12,2%

11,8%

12,3%

4

Honda

94.810

1.045.495

8,3%

8,9%

8,7%

8,9%

8,7%

8,7%

5

Nissan

70.928

850.816

8,5%

6,0%

6,9%

7,1%

6,5%

7,1%

6

Hyundai

50.271

590.085

4,7%

5,1%

5,0%

5,0%

4,6%

4,9%

7

Kia

42.452

477.366

4,0%

4,0%

4,0%

4,0%

3,9%

4,0%

8

Dodge

40.611

432.523

3,6%

3,6%

4,0%

3,6%

3,7%

3,6%

9

Jeep

34.023

399.213

3,3%

3,3%

3,3%

3,4%

3,1%

3,3%

10

Volkswagen

34.311

357.401

2,7%

3,0%

3,1%

3,2%

3,1%

3,0%

11

GMC

33.570

340.128

2,7%

2,9%

2,8%

2,9%

3,1%

2,8%

12

Subaru

26.119

271.582

2,3%

2,2%

2,3%

2,2%

2,4%

2,3%

13

Chrysler

22.222

263.688

2,3%

2,3%

2,1%

2,0%

2,0%

2,2%

14

Ram

25.609

244.969

2,0%

1,9%

2,2%

2,1%

2,3%

2,0%

15

Mercedes

25.644

232.672

1,9%

1,9%

2,1%

1,9%

2,3%

1,9%

16

Mazda

18.622

228.106

2,4%

1,6%

2,0%

1,8%

1,7%

1,9%

17

BMW

26.451

212.848

1,8%

1,7%

1,8%

1,7%

2,4%

1,8%

18

Lexus

19.850

190.836

1,4%

1,6%

1,7%

1,7%

1,8%

1,6%

19

Buick

13.384

150.646

1,1%

1,4%

1,2%

1,3%

1,2%

1,3%

20

Acura

12.163

127.936

0,9%

1,1%

1,2%

1,2%

1,1%

1,1%

21

Cadillac

13.505

117.017

0,9%

0,8%

1,1%

1,1%

1,2%

1,0%

22

Audi

11.708

112.402

0,9%

0,9%

1,0%

1,0%

1,1%

0,9%

23

Infiniti

8.757

95.353

0,8%

0,7%

0,8%

0,9%

0,8%

0,8%

24

Lincoln

5.154

69.034

0,6%

0,6%

0,6%

0,6%

0,5%

0,6%

25

Scion

5.887

62.373

0,4%

0,5%

0,6%

0,6%

0,5%

0,5%

26

Volvo

4.200

55.834

0,5%

0,5%

0,4%

0,5%

0,4%

0,5%

27

Mini

5.888

54.419

0,4%

0,5%

0,4%

0,5%

0,5%

0,5%

28

Mitsubishi

3.981

50.103

0,5%

0,4%

0,4%

0,4%

0,4%

0,4%

29

Fiat

3.720

36.462

0,3%

0,3%

0,4%

0,3%

0,3%

0,3%

30

Land Rover

3.129

34.803

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

Looking at the top models performance, the Ford F-Series confirmed the leadership with 56.497 sales and a share of 5.2%, up 0.9 points of share form Q3. The Chevrolet Silverado was stable in 2nd, with 38.739 sales and a share of 3.5%, up 0.8 points from third quarter.

The Toyota Camry was stable in 3rd, with 29.926 sales and 2.7% of share, down 0.2 points from the previous month. The Accord was 4th with 28.349 sales and a share of 2.6%, flat. The Dodge Ram was 5th with 25.222 units and 2.3% of share. Nissan Altima was 6th, 2 spots up, followed by the Corolla, 7th and up 3 spots.

Civic in 8th was up 4 spots while the CR-V in 9th was up 2 spots. The Ford Escape was 10th.

Behind, the new BMW 3 series surged in 28th position from the 48th.

In the table below, the Top 50 models ranked by last month position:

Rank Oct

Rank Sep

Rank Ytd

Model

Oct

Ytd Oct

Q1

Q2

Q3

Oct

Ytd Oct

1

1

1

Ford F-Series

56.497

514.952

4,1%

4,1%

4,3%

5,2%

4,3%

2

2

3

Chevrolet Silverado

38.739

332.117

2,8%

2,6%

2,7%

3,5%

2,8%

3

3

2

Toyota Camry

29.926

352.327

3,0%

2,9%

3,0%

2,7%

2,9%

4

4

4

Honda Accord

28.349

277.573

1,8%

2,5%

2,6%

2,6%

2,3%

5

5

11

Dodge Ram

25.222

234.920

1,9%

1,9%

2,0%

2,3%

2,0%

6

8

9

Nissan Altima

24.623

242.465

2,8%

1,6%

1,7%

2,3%

2,0%

7

10

6

Toyota Corolla

20.949

255.973

2,0%

2,2%

2,3%

1,9%

2,1%

8

12

5

Honda Civic

20.687

268.682

2,2%

2,2%

2,4%

1,9%

2,2%

9

11

8

Honda CR-V

20.205

238.982

2,2%

1,9%

2,0%

1,8%

2,0%

10

9

13

Ford Escape

19.832

215.562

1,7%

1,8%

1,9%

1,8%

1,8%

11

6

16

Chevrolet Cruze

19.121

189.806

1,6%

1,5%

1,6%

1,8%

1,6%

12

13

12

Ford Focus

18.320

215.123

1,9%

1,7%

1,8%

1,7%

1,8%

13

7

14

Toyota Prius

16.774

209.223

1,8%

1,7%

1,8%

1,5%

1,7%

14

16

15

Hyundai Sonata

16.773

196.402

1,6%

1,6%

1,7%

1,5%

1,6%

15

17

17

Chevrolet Equinox

15.387

185.590

1,5%

1,6%

1,6%

1,4%

1,5%

16

23

25

GMC Sierra

14.568

125.786

1,0%

1,0%

1,1%

1,3%

1,0%

17

14

18

Hyundai Elantra

14.512

165.649

1,3%

1,4%

1,5%

1,3%

1,4%

18

15

22

Ford Explorer

13.538

134.465

1,0%

1,1%

1,2%

1,2%

1,1%

19

19

21

Volkswagen Jetta

13.476

141.116

1,1%

1,2%

1,2%

1,2%

1,2%

20

20

26

Kia Optima

12.948

123.884

1,0%

1,0%

1,0%

1,2%

1,0%

21

26

10

Ford Fusion

12.690

222.439

1,8%

1,9%

2,0%

1,2%

1,9%

22

27

30

Toyota Tacoma

12.191

114.378

0,9%

0,9%

1,0%

1,1%

1,0%

23

25

23

Jeep Grand Cherokee

11.919

124.650

1,1%

1,0%

1,0%

1,1%

1,0%

24

29

24

Jeep Wrangler

11.310

123.280

0,9%

1,1%

1,1%

1,0%

1,0%

25

22

20

Toyota RAV4

10.936

149.945

1,2%

1,3%

1,4%

1,0%

1,3%

26

24

28

Dodge Caravan

10.603

114.069

1,0%

0,9%

1,0%

1,0%

1,0%

27

34

39

Subaru Outback

10.153

95.357

0,8%

0,8%

0,8%

0,9%

0,8%

28

48

48

BMW 3 Series

9.729

78.081

0,8%

0,8%

0,8%

0,9%

0,7%

29

30

31

Honda Odyssey

9.712

107.536

0,8%

0,8%

0,8%

0,9%

0,9%

30

31

7

Chevrolet Malibu

9.629

233.953

1,7%

2,2%

2,3%

0,9%

2,0%

31

36

37

Kia Sorento

9.615

97.779

0,8%

0,8%

0,8%

0,9%

0,8%

32

21

33

Mazda3

9.518

103.223

0,8%

0,8%

0,8%

0,9%

0,9%

33

32

36

Toyota Highlander

8.909

99.390

0,8%

0,8%

0,8%

0,8%

0,8%

34

37

41

Honda Pilot

8.828

94.116

0,8%

0,8%

0,8%

0,8%

0,8%

35

38

27

Chrysler 200

8.758

115.324

0,9%

1,0%

1,0%

0,8%

1,0%

36

28

29

Nissan Rogue

8.436

111.813

1,2%

0,8%

0,9%

0,8%

0,9%

37

33

32

Ford Edge

8.406

105.393

0,8%

0,8%

0,8%

0,8%

0,9%

38

18

19

Chevrolet Impala

8.368

154.981

1,5%

1,3%

1,3%

0,8%

1,3%

39

39

43

Volkswagen Passat

8.355

92.017

0,8%

0,8%

0,8%

0,8%

0,8%

40

46

42

Nissan Versa

8.311

93.883

0,8%

0,8%

0,8%

0,8%

0,8%

41

35

38

Chrysler Town & Country

8.281

95.850

0,8%

0,8%

0,8%

0,8%

0,8%

42

42

45

Toyota Tundra

8.086

83.058

0,7%

0,7%

0,7%

0,7%

0,7%

43

43

34

Ford Economize

8.082

102.024

0,7%

0,7%

0,7%

0,7%

0,9%

44

40

35

Kia Soul

7.988

101.344

0,7%

0,7%

0,7%

0,7%

0,8%

45

44

40

Toyota Sienna

7.799

94.986

0,7%

0,7%

0,7%

0,7%

0,8%

46

45

46

Dodge Avenger

7.637

82.376

0,7%

0,7%

0,7%

0,7%

0,7%

47

47

59

Mercedes C Class

7.636

65.376

0,7%

0,7%

0,7%

0,7%

0,5%

48

51

47

GMC Terrain

7.286

78.112

0,7%

0,7%

0,7%

0,7%

0,7%

49

53

50

Lexus RX

6.928

73.976

0,6%

0,6%

0,6%

0,6%

0,6%

50

52

64

Hyundai Santa Fe

6.022

56.983

0,6%

0,6%

0,6%

0,6%

0,5%

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