USA: July ’12 Car Sales up 9%. Chevrolet down, Hyundai & Kia up!

Drivers for strong July car sales have been the continued unleashing of pent-up demand, with the average vehicle on the road being about 11 years old. “We’re seeing the need-based buyer in the market,” said Edmunds.com Senior Analyst Jessica Caldwell, noting that Edmunds.com data showed the average trade-in in July was 6 years old, about the same as every month in 2012 but far higher than in years past. The unleashing of pent-up demand is supported by wider credit availability as indicated by attractive interest rates and lease deals on the market.

For the entire 2012, Focus2move.com is holding the forecast at 14.2 million vehicles, up 11.3% from last year.

After three outstanding months in a row, Ford in July had lost share, selling 166.507 vehicles with a share of 14.4%, down 1.1 points of share from June and 0.7 from the cumulate first half. The month was not easy for Ford, considering that the Escape was hit with a high-profile recall of certain models to prevent potential engine fires and thousand vehicles were damaged by hail. Also, the F-Series full-size pickup had a flat month despite of the discontinued Ranger midsize pickup now is all but gone from dealer lots.

Toyota surpassed Chevrolet recovering the 2nd place in the market with 139.759 units and a share of 12.1%, up 0.5 points from previous month.

After the outstanding June performance, Chevrolet suffered in July, with only 138.942 sales and a share of 12.0%, down 2.0 points from June, the worst share of the 2012.

Honda sold 104.119 units, with 9.0% of share, up 0.5 from previous month. In fifth position, Nissan had strengthened its recover, with 86.722 sales and a share of 7.5%, up 1.1 from June.

Hyundai was 6th, with 62.021 units and a share of 5.4%, up 0.4 points from previous month and best share this year. July was the best month for Kia as well, with 48.074 units and 4.2% of share, up 0.2 from June.

Looking behind, Jeep in 9th position year-to-date, was 8th in the month further improving its share at 3.6%, up 0.1 from June, at the best of the year. Volkswagen in 10th position achieved a share of 3.2%, the best this year, up 0.2 points from June.

The month was not positive for Dodge, 9th with a share of 3.1%, down 0.3 from previous month and the worst of the year, and for Chrysler, in 13th position in the year to date ranking, but 14th in July with a share of 1.8%, down 0.3 from previous months at the worst share of the year.

Mercedes in 16th position confirmed the luxury segment leadership with 21.500 sales and a share of 1.9%, flat on first half. It is followed by BMW, at 1.8% of share and Lexus, at 1.6%.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

Jul

Ytd Jul

Jan

Feb

Mar

Apr

May

Jun

I Half

Jul

Ytd Jul

1

Ford

166.507

1.264.928

14,4%

14,9%

15,2%

14,6%

15,6%

15,5%

15,1%

14,4%

15,0%

2

Chevrolet

138.942

1.100.604

13,6%

13,2%

12,3%

13,1%

13,3%

14,0%

13,2%

12,0%

13,1%

3

Toyota

139.759

1.042.571

11,9%

12,0%

12,6%

13,1%

13,2%

11,6%

12,4%

12,1%

12,4%

4

Honda

104.119

732.165

8,2%

8,6%

8,2%

9,3%

9,0%

8,5%

8,6%

9,0%

8,7%

5

Nissan

86.722

610.066

7,9%

8,5%

9,0%

5,4%

6,1%

6,4%

7,2%

7,5%

7,2%

6

Hyundai

62.021

418.690

4,7%

4,5%

5,0%

5,3%

5,0%

5,0%

4,9%

5,4%

5,0%

7

Kia

48.074

336.781

3,9%

3,9%

4,1%

4,0%

3,9%

4,0%

4,0%

4,2%

4,0%

8

Dodge

35.630

297.208

3,4%

3,7%

3,7%

3,8%

3,4%

3,4%

3,6%

3,1%

3,5%

9

Jeep

41.559

283.106

3,5%

3,2%

3,2%

3,3%

3,3%

3,5%

3,3%

3,6%

3,4%

10

Volkswagen

37.014

245.740

3,0%

2,7%

2,6%

3,2%

2,9%

3,0%

2,9%

3,2%

2,9%

11

GMC

34.487

235.528

2,7%

2,8%

2,4%

2,8%

2,9%

2,9%

2,8%

3,0%

2,8%

12

Subaru

25.183

189.487

2,5%

2,2%

2,3%

2,2%

2,2%

2,2%

2,3%

2,2%

2,2%

13

Chrysler

20.792

188.546

1,9%

2,4%

2,5%

2,7%

2,2%

2,1%

2,3%

1,8%

2,2%

14

Ram

24.398

166.881

2,0%

2,0%

2,0%

1,8%

2,0%

2,0%

2,0%

2,1%

2,0%

15

Mazda

19.318

163.115

2,6%

2,2%

2,3%

1,8%

1,5%

1,5%

2,0%

1,7%

1,9%

16

Mercedes

21.514

159.392

2,3%

1,6%

1,7%

2,1%

1,8%

1,9%

1,9%

1,9%

1,9%

17

BMW

21.297

147.801

1,8%

1,8%

1,7%

1,8%

1,7%

1,7%

1,7%

1,8%

1,8%

18

Lexus

18.235

126.363

1,3%

1,5%

1,4%

1,5%

1,6%

1,6%

1,5%

1,6%

1,5%

19

Buick

14.391

104.589

1,1%

1,2%

0,9%

1,3%

1,4%

1,5%

1,2%

1,2%

1,2%

20

Acura

12.825

85.761

0,9%

1,0%

0,8%

1,0%

1,1%

1,2%

1,0%

1,1%

1,0%

21

Audi

11.707

76.865

1,0%

0,7%

0,8%

1,0%

0,9%

1,0%

0,9%

1,0%

0,9%

22

Cadillac

13.417

76.229

1,0%

1,0%

0,8%

0,8%

0,7%

0,9%

0,9%

1,2%

0,9%

23

Infiniti

11.619

65.996

0,7%

0,8%

0,7%

0,6%

0,8%

0,8%

0,7%

1,0%

0,8%

24

Lincoln

6.975

48.937

0,6%

0,6%

0,6%

0,5%

0,5%

0,6%

0,6%

0,6%

0,6%

25

Scion

6.904

42.021

0,4%

0,4%

0,5%

0,5%

0,5%

0,7%

0,5%

0,6%

0,5%

26

Volvo

5.717

40.334

0,5%

0,5%

0,5%

0,4%

0,5%

0,6%

0,5%

0,5%

0,5%

27

Mini

5.855

37.914

0,4%

0,4%

0,4%

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

28

Mitsubishi

4.194

37.067

0,5%

0,4%

0,5%

0,4%

0,4%

0,4%

0,5%

0,4%

0,4%

29

Fiat

3.710

24.416

0,2%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

30

Land Rover

3.320

24.311

0,4%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

Looking at the best models performance, the market King, the Ford F-Series, in July achieved 49.314 sales, with a share of 4.3, up 0.2 from June. The 2nd, Toyota Camry, suffered in the month, with 29.913 sales and a share of 2.6% down 0.3 points of share from first half share. Chevrolet Silverado was third again, with 28.972 units, losing share at 2.5%, down 0.2 from first half.

The winner of the month was the Honda Accord, able to achieve the 4th position with 28.639 units and a share of 2.5%, up 0.4 from first half. The Nissan Altima was 5th, with a share of 2.3%, taking full benefit from new version availability. Honda Civic was 6th, with a share of 2.2%, flat.

In the table below, the Top 30 Models ranked by year to date position:

Rank

Brand

Q1

YTD Jun

Jul

YTD Jul

Q1

YTD Jun

Jul

YTD Jul

2011 Ranking

1

Ford F Series

143.827

301.141

49.314

350.455

4,1%

4,1%

4,3%

4,2%

1

2

Toyota Camry

105.405

213.903

29.913

243.816

3,0%

2,9%

2,6%

2,9%

3

3

Chevrolet Silverado

95.638

194.508

28.972

223.480

2,8%

2,7%

2,5%

2,7%

2

4

Honda Civic

77.169

162.582

25.004

187.586

2,2%

2,2%

2,2%

2,2%

12

5

Honda Accord

61.132

155.178

28.639

183.817

1,8%

2,1%

2,5%

2,2%

9

6

Nissan Altima

96.360

157.101

26.602

183.703

2,8%

2,2%

2,3%

2,2%

4

7

Toyota Corolla

68.428

151.726

23.640

175.366

2,0%

2,1%

2,0%

2,1%

8

8

Honda CR V

74.587

146.682

20.554

167.236

2,2%

2,0%

1,8%

2,0%

13

9

Dodge Ram

67.464

138.581

23.824

162.405

1,9%

1,9%

2,1%

1,9%

7

10

Ford Fusion

63.949

136.849

23.326

160.175

1,8%

1,9%

2,0%

1,9%

6

11

Chevrolet Malibu

58.550

141.437

12.345

153.782

1,7%

1,9%

1,1%

1,8%

14

12

Ford Escape

58.604

127.167

21.572

148.739

1,7%

1,7%

1,9%

1,8%

5

13

Ford Focus

66.043

131.423

16.454

147.877

1,9%

1,8%

1,4%

1,8%

18

14

Toyota Prius (all)

60.859

126.654

16.643

143.297

1,8%

1,7%

1,4%

1,7%

21

15

Hyundai Sonata

55.195

117.412

20.978

138.390

1,6%

1,6%

1,8%

1,6%

11

16

Chevrolet Equinox

51.577

110.890

19.906

130.796

1,5%

1,5%

1,7%

1,6%

15

17

Chevrolet Cruze

57.083

113.884

14.954

128.838

1,6%

1,6%

1,3%

1,5%

10

18

Hyundai Elantra

44.401

97.769

18.512

116.281

1,3%

1,3%

1,6%

1,4%

16

19

Chevrolet Impala

50.377

98.495

9.359

107.854

1,5%

1,4%

0,8%

1,3%

19

20

Toyota Rav 4

39.863

89.436

15.248

104.684

1,2%

1,2%

1,3%

1,2%

23

21

Volkswagen Jetta

38.766

83.203

13.629

96.832

1,1%

1,1%

1,2%

1,1%

17

22

Ford Explorer

33.655

77.894

11.313

89.207

1,0%

1,1%

1,0%

1,1%

22

23

Jeep Gran-Cherokee

37.503

75.117

11.571

86.688

1,1%

1,0%

1,0%

1,0%

25

24

Kia Optima

35.380

73.158

13.317

86.475

1,0%

1,0%

1,2%

1,0%

46

25

Nissan Rogue

40.299

71.838

13.193

85.031

1,2%

1,0%

1,1%

1,0%

26

26

GMC Sierra

34.672

72.945

11.105

84.050

1,0%

1,0%

1,0%

1,0%

20

27

Jeep Wrangler

29.772

70.871

12.216

83.087

0,9%

1,0%

1,1%

1,0%

27

28

Toyota Tacoma

32.119

67.153

11.350

78.503

0,9%

0,9%

1,0%

0,9%

34

29

Chrysler 200

31.638

69.102

9.287

78.389

0,9%

1,0%

0,8%

0,9%

45

30

Dodge Caravan

34.462

68.964

9.247

78.211

1,0%

0,9%

0,8%

0,9%

33

 

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