USA car sales up 13% in September. GM and Chrysler rescues stand as benchmark.

The USA car market posted in September the 16th y.o.y increase in a string with 1.188.899 sales, up 13.3% from last year. YTD September sales at 10.895.000 were up 14.6%. Subprime loans are back in the market while politics discuss over GM and Chrysler rescues value.

During the 2008-2010 recession over 11 million American consumers decided to postpone their purchase of a new car and the average age of US car fleet grew at current 11 years, the highest level ever. This year consumers are back and the market is projected at 14.5 million and auto securitizations are on track to hit their volume record this year, as subprime loans returned in the market. In August 2012, the 10% of vehicles sold was financed at 0% rate

As the election enters its final phase the auto industry continues to be a focal point for both parties. Of particular interest is the government managed bankruptcies and financial bailouts of both GM and Chrysler. On one side are the Republicans claiming the bailout was a bad idea in general and payback to union supporters in particular. On the other side are the Democrats looking to take full credit for this happy state of affairs.

Viewed without a political framework, the rescue of these relevant American groups looks a real benchmark not only in the sector. The State was protagonist on defining a new industrial plan, in focusing the negations over middle terms advantage for all involved parties, Unions included, and financed at huge interest rate the investments, valuating the companies’ stocks as junk. As the industrial plan was implemented, the exit strategy created cash back for the State and the billions invested returned with interest above 7% resulting one of best financial investment in US in the last decade.

Looking at September performance:

Ford closed a difficult quarter with 167.652 sales and a share of 14.1%, down 0.6 points of share from previous month. Q3 share at 14.4% was down 0.9 points from Q2. Year-to-date September, Ford sold 1.621.000 vehicles, with the F-Series stable on the top and others 4 models in the Top 22.

Chevrolet in 2nd position sold 149.801 units with a share of 12.6%, down 0.6 points of share from the previous month. Q3 share was 12.6%, the worst quarter this year. Year-to-date sales were 1.420.000 with the best-selling model, the Silverado 2nd in the month and 3rd year-to-date.

Toyota in 3rd sold 144.781 units with a share of 12.2%. The Toyota share is really stable at this level. The best-selling model was the Camry, 2nd year-to-date and 3rd in the month, while others 4 models are in the top 30.

Honda in 4th sold 102.845 vehicles with a share of 8.7%, down 0.3 points from previous months. Q3 share at 8.9% was flat on Q2. The Accord in 4th and the CRV in 8th were the best-selling models.

Nissan in 5th sold 82.462 units with a share of 6.9%, flat. Q3 share at 7.1% was down 0.1 points from year-to-date. The best-selling model was the Altima, in 9th.

Hyundai was 6th, with 60.025 units and a share of 5.0%, up 0.2 points from previous month with Q3 share at 5.0% flat on year-to-date. The best-selling model was the Elantra in 18th year-to-date.

Kia was 7th with 48.105 units and 4.0% of share, flat.

Looking behind, the brand’s September share was almost stable. BMW at 1.8% was 0.5 points up, just recovering August shortfall.

Mercedes outpaced Lexus and was back on top of luxury segment, with 24.950 sales and 2.1% of share.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

Sep

Q3

Ytd Sep

Q1

Q2

Aug

Sep

Q3

Ytd Sep

1

Ford

167.652

522.767

1.621.188

14,9%

15,3%

14,7%

14,1%

14,4%

14,9%

2

Chevrolet

149.801

458.721

1.420.383

12,9%

13,5%

13,2%

12,6%

12,6%

13,0%

3

Toyota

144.781

441.101

1.343.913

12,2%

12,6%

12,2%

12,2%

12,2%

12,3%

4

Honda

102.845

322.639

950.685

8,3%

8,9%

9,0%

8,7%

8,9%

8,7%

5

Nissan

82.462

256.544

779.888

8,5%

6,0%

6,8%

6,9%

7,1%

7,2%

6

Hyundai

60.025

183.145

539.814

4,7%

5,1%

4,8%

5,0%

5,0%

5,0%

7

Kia

48.105

146.207

434.914

4,0%

4,0%

3,9%

4,0%

4,0%

4,0%

8

Dodge

47.356

130.334

391.912

3,6%

3,6%

3,7%

4,0%

3,6%

3,6%

9

Jeep

39.245

123.643

365.190

3,3%

3,3%

3,3%

3,3%

3,4%

3,4%

10

Volkswagen

36.339

114.364

323.090

2,7%

3,0%

3,2%

3,1%

3,2%

3,0%

11

GMC

33.192

105.517

306.558

2,7%

2,9%

2,9%

2,8%

2,9%

2,8%

12

Subaru

27.683

81.159

245.463

2,3%

2,2%

2,2%

2,3%

2,2%

2,3%

13

Chrysler

24.850

73.712

241.466

2,3%

2,3%

2,2%

2,1%

2,0%

2,2%

14

Ram

26.414

76.877

219.360

2,0%

1,9%

2,0%

2,2%

2,1%

2,0%

15

Mazda

24.135

65.687

209.484

2,4%

1,6%

1,7%

2,0%

1,8%

1,9%

16

Mercedes

24.950

69.150

207.028

1,9%

1,9%

1,8%

2,1%

1,9%

1,9%

17

BMW

21.761

59.893

186.397

1,8%

1,7%

1,3%

1,8%

1,7%

1,7%

18

Lexus

20.386

62.858

170.986

1,4%

1,6%

1,9%

1,7%

1,7%

1,6%

19

Buick

14.673

47.064

137.262

1,1%

1,4%

1,4%

1,2%

1,3%

1,3%

20

Acura

14.366

42.837

115.773

0,9%

1,1%

1,2%

1,2%

1,2%

1,1%

21

Cadillac

12.579

40.700

103.512

0,9%

0,8%

1,1%

1,1%

1,1%

0,9%

22

Audi

12.302

35.536

100.694

0,9%

0,9%

0,9%

1,0%

1,0%

0,9%

23

Infiniti

9.445

32.219

86.596

0,8%

0,7%

0,9%

0,8%

0,9%

0,8%

24

Lincoln

6.802

21.918

63.880

0,6%

0,6%

0,6%

0,6%

0,6%

0,6%

25

Scion

6.743

21.369

56.486

0,4%

0,5%

0,6%

0,6%

0,6%

0,5%

26

Volvo

4.977

17.017

51.634

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

27

Mini

4.899

16.472

48.531

0,4%

0,5%

0,4%

0,4%

0,5%

0,4%

28

Mitsubishi

4.806

13.249

46.122

0,5%

0,4%

0,3%

0,4%

0,4%

0,4%

29

Fiat

4.176

12.036

32.742

0,3%

0,3%

0,3%

0,4%

0,3%

0,3%

30

Land Rover

3.636

10.683

31.674

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

Looking at the best models performance, the Ford F-Series posted 55.077 sales, with a share of 4.6, flat, followed by Silverado, with36.425 and 3.1% and the Toyota Camry, with 34.252 and 2.9% of share.

The Dodge Ram was 5th, 6 spot ahead from the year-to-date as the Chevrolet Cruze was 6th, up 10 spots. The Volkswagen Jetta, in 21st position year-to-date, was the best European product.

In the table below, the Top 30 Models ranked by year to date position:

Rank

Model

Sep

Q3

Ytd Sep

Q1

Q2

Aug

Sep

Q3

Ytd Sep

1

Ford F-Series

55.077

157.314

458.455

4,1%

4,1%

4,5%

4,6%

4,3%

4,2%

2

Toyota Camry

34.252

108.498

322.401

3,0%

2,9%

2,9%

2,9%

3,0%

3,0%

3

Chevrolet Silverado

36.425

98.870

293.378

2,8%

2,6%

3,0%

3,1%

2,7%

2,7%

4

Honda Accord

29.182

94.046

249.224

1,8%

2,5%

2,7%

2,5%

2,6%

2,3%

5

Honda Civic

21.546

85.413

247.995

2,2%

2,2%

1,9%

1,8%

2,4%

2,3%

6

Toyota Corolla

23.026

83.298

235.024

2,0%

2,2%

1,9%

1,9%

2,3%

2,2%

7

Chevrolet Malibu

11.188

82.887

224.324

1,7%

2,2%

1,1%

0,9%

2,3%

2,1%

8

Honda CR-V

22.268

72.095

218.777

2,2%

1,9%

1,9%

1,9%

2,0%

2,0%

9

Nissan Altima

24.448

60.741

217.842

2,8%

1,6%

2,0%

2,1%

1,7%

2,0%

10

Ford Fusion

12.300

72.900

209.749

1,8%

1,9%

1,7%

1,0%

2,0%

1,9%

11

Dodge Ram

25.973

71.117

209.698

1,9%

1,9%

2,0%

2,2%

2,0%

1,9%

12

Ford Focus

19.725

65.380

196.803

1,9%

1,7%

1,5%

1,7%

1,8%

1,8%

13

Ford Escape

23.148

68.563

195.730

1,7%

1,8%

2,2%

1,9%

1,9%

1,8%

14

Toyota Prius

25.326

65.795

192.449

1,8%

1,7%

1,6%

2,1%

1,8%

1,8%

15

Hyundai Sonata

17.332

62.217

179.629

1,6%

1,6%

1,5%

1,5%

1,7%

1,6%

16

Chevrolet Cruze

25.787

56.801

170.685

1,6%

1,5%

2,0%

2,2%

1,6%

1,6%

17

Chevrolet Equinox

15.835

59.313

170.203

1,5%

1,6%

1,6%

1,3%

1,6%

1,6%

18

Hyundai Elantra

18.305

53.368

151.137

1,3%

1,4%

1,4%

1,5%

1,5%

1,4%

19

Chevrolet Impala

15.259

48.118

146.613

1,5%

1,3%

1,3%

1,3%

1,3%

1,3%

20

Toyota RAV4

13.798

49.573

139.009

1,2%

1,3%

1,2%

1,2%

1,4%

1,3%

21

Volkswagen Jetta

14.750

44.437

127.640

1,1%

1,2%

1,2%

1,2%

1,2%

1,2%

22

Ford Explorer

18.204

43.636

120.927

1,0%

1,1%

1,0%

1,5%

1,2%

1,1%

23

Jeep Grand Cherokee

12.539

37.614

112.731

1,1%

1,0%

1,0%

1,1%

1,0%

1,0%

24

Jeep Wrangler

12.097

41.099

111.970

0,9%

1,1%

1,0%

1,0%

1,1%

1,0%

25

GMC Sierra

13.636

38.273

111.218

1,0%

1,0%

1,1%

1,1%

1,1%

1,0%

26

Kia Optima

14.304

37.778

110.936

1,0%

1,0%

1,1%

1,2%

1,0%

1,0%

27

Chrysler 200

9.881

37.464

106.566

0,9%

1,0%

0,9%

0,8%

1,0%

1,0%

28

Dodge Caravan

13.488

34.502

103.466

1,0%

0,9%

1,3%

1,1%

1,0%

0,9%

29

Nissan Rogue

12.106

31.539

103.377

1,2%

0,8%

1,0%

1,0%

0,9%

0,9%

30

Toyota Tacoma

12.176

35.034

102.187

0,9%

0,9%

0,9%

1,0%

1,0%

0,9%

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