USA Light Vehicle Sales in April 2015 fueled by FCA Group.

USA Light Vehicle Sales Chrysler-200_2015

USA Light Vehicle

Sales in April 2015 fueled by FCA Group with Chrysler and Jeep on fastest brands podium and with the last generation of Chrysler 200 as the fastest growing model. Full Year market projected at second best level ever.

Economic Outlook

Preliminary national accounts data confirm that the U.S. economy lost momentum in the first quarter of the year. GDP increased a meager 0.2% in Q1 after having grown 2.2% in Q4. The deceleration was driven by contracting investment and exports, as well as by weaker private consumption growth.

The low oil price environment impacted investment in the energy sector and a strong U.S. dollar exerted pressure on exports. Harsh winter conditions put a cap on consumption, and, while retail sales grew for the first time in four months in March, a big drop in consumer confidence in April does not bode well for consumption going forward.

Growth in payrolls lost significant momentum and the unemployment rate was unchanged at 5.5% in March. Despite the slew of weak data, the economy is expected to regain its footing in the months ahead, just as it did after similar weak performance in Q1 2014.

Market Outlook

In April 2015 the total new Light Passengers Vehicles sold have been 1.455.242 , up 4.6%, a gain of nearly 65,000 units compared with the correspondent month last year. This was the 15th year-on-year increase in a row.

The first four-month had been at highest level in a decade with total sales at 5.411.992, up 5.4%. Full Year 2015 forecast has been revised at 17.450.000 units, that would represent the second best in the American automotive industry history, few thousand units below the all-time record.

Competitive Arena

The top 5 brands were not brilliant in April and all have outperformed, while emerging brands kept a fast speed gaining share in an always more competitive market. Ford with 213.518 sales gained 4.8%, better than in the first four-month were the gain was only 3.1%. Chevrolet in second sold 187.837 (+3.4%) gaining over 14.000 units over the rival Toyota and recovering the second place Ytd lost in the first quarter.

Indeed Toyota’s sales in April – the first month of their fiscal year had been below the expectations at 173.144 units (+1.7%). Honda and Nissan behind have struggled as well with sales respectively -2.7% and +5.4%. A different story when we have to comment Jeep performance. The brand sold 71.759 vehicles in April (+20.1%) consolidating the 6th place gained this year outpacing Hyundai.

Jeep was third in the month as year on year increase, behind Porsche (28th with 5.217 sales, +28.1%) and Chrysler, a brand is hard difficulties untill last year that now is recovering fast and that in April sold 27.704 units, +26.1%. In the first four-month Chrysler sales rose 16.1% at 109.637 units.

As far as the group’s performance, the General Motors was on top with 18.5% of share (up 2.3 points of share from March), followed by Ford with 15.2% (flat on March) and  Toyota with  14.6% (-0.6 points)

As far as best-selling models ranking, the podium unchanged with Ford F-Series on top, sold in 62.827 units (-0.9%), followed by the Chevrolet Silverado with 45.948 (+7.5%) and Ram Pick up with 37.921 (+3.4%). Few positions behind, Chevrolet Equinox is fast growing with 28.856 registrations in April (+42.0%) and now in 7th place versus the 14th in full year 2014.

However, the most relevant performance about the best models was scored by the Chrysler 200, jumped in 18th place, up 24 spots from last year, with 18.850 sales, a spectacular +348.4% from April 2014.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Apr Rank Ytd Brand Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Ford 213.518 783.940 4,8% 3,1% 14,7% 14,5%
2 2 Chevrolet 187.837 664.393 3,4% 4,7% 12,9% 12,3%
3 3 Toyota 173.144 659.606 1,2% 7,7% 11,9% 12,2%
4 5 Honda 115.194 409.493 -2,7% 0,9% 7,9% 7,6%
5 4 Nissan 99.869 433.655 5,4% 3,6% 6,9% 8,0%
6 6 Jeep 71.759 250.508 20,1% 21,8% 4,9% 4,6%
7 7 Hyundai 68.009 240.038 2,9% 6,2% 4,7% 4,4%
8 8 Kia 53.282 194.382 -0,7% 4,1% 3,7% 3,6%
9 9 Subaru 47.241 178.522 17,9% 17,1% 3,2% 3,3%
10 11 GMC 47.194 167.005 20,0% 16,2% 3,2% 3,1%
11 10 Dodge 44.906 168.417 -16,0% -15,2% 3,1% 3,1%
12 12 Ram 40.864 151.270 4,3% 7,9% 2,8% 2,8%
13 13 Mercedes 31.952 115.667 13,0% 9,6% 2,2% 2,1%
14 15 Volkswagen 30.009 109.248 -2,7% -7,5% 2,1% 2,0%
15 14 Chrysler 27.704 109.637 26,1% 16,1% 1,9% 2,0%
16 16 BMW 26.952 105.444 6,9% 8,1% 1,9% 1,9%
17 17 Lexus 25.876 103.056 11,7% 16,8% 1,8% 1,9%
18 18 Mazda 24.123 102.167 7,5% 2,7% 1,7% 1,9%
19 19 Buick 18.224 68.721 -5,2% -4,7% 1,3% 1,3%
20 20 Audi 16.827 56.898 7,5% 11,8% 1,2% 1,1%
21 22 Cadillac 15.801 52.976 13,7% -1,0% 1,1% 1,0%
22 21 Acura 14.874 54.518 5,3% 4,7% 1,0% 1,0%
23 23 Infiniti 9.979 43.821 8,8% 8,5% 0,7% 0,8%
24 24 Mitsubishi 8.216 32.006 25,6% 21,3% 0,6% 0,6%
25 25 Lincoln 8.134 29.612 19,6% 4,2% 0,6% 0,5%
26 27 Mini 5.476 18.253 24,7% 39,9% 0,4% 0,3%
27 26 Land Rover 5.311 22.287 17,2% 26,5% 0,4% 0,4%
28 29 Porsche 5.217 16.647 28,1% 17,2% 0,4% 0,3%
29 28 Volvo 4.381 18.103 -5,5% -1,3% 0,3% 0,3%
30 30 Scion 4.309 16.287 -20,0% -17,9% 0,3% 0,3%
31 31 Fiat 3.756 14.794 -12,6% -5,9% 0,3% 0,3%
32 32 Tesla 2.205 8.287 7,6% 2,7% 0,2% 0,2%
33 33 Jaguar 1.079 5.415 4,3% -5,8% 0,1% 0,1%
34 34 Maserati 1.060 2.989 10,0% -10,3% 0,1% 0,1%
35 35 Smart 480 2.013 -54,2% -38,7% 0,0% 0,0%
36 36 Bentley 242 754 15,8% -12,2% 0,0% 0,0%
37 37 Ferrari 150 654 -25,0% -8,4% 0,0% 0,0%
38 39 Rolls-Royce 50 254 -33,3% -15,3% 0,0% 0,0%
39 38 Alfa Romeo 38 255 #DIV/0! #DIV/0! 0,0% 0,0%
Rank Apr Rank Ytd Group Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 GM 269.056 953.095 5,9% 5,5% 18,5% 17,6%
2 2 Ford 221.652 813.552 5,3% 3,1% 15,2% 15,0%
3 3 Toyota 203.329 778.949 1,8% 8,1% 14,0% 14,4%
4 4 FCA 190.199 698.269 5,8% 6,0% 13,1% 12,9%
5 6 Honda 130.068 464.011 -1,8% 1,4% 8,9% 8,6%
6 7 Hyundai-Kia 121.291 434.420 1,3% 5,2% 8,3% 8,0%
7 5 Renault-Nissan 109.848 477.476 5,7% 4,0% 7,5% 8,8%
8 8 Volkswagen 52.295 183.547 3,0% -0,3% 3,6% 3,4%
9 9 Fuji Heavy Industries 47.241 178.522 17,9% 17,1% 3,2% 3,3%
10 10 BMW 32.478 123.951 9,5% 11,7% 2,2% 2,3%
11 11 Mercedes Daimler 32.432 117.680 10,6% 8,2% 2,2% 2,2%
12 12 Mazda 24.123 102.167 7,5% 2,7% 1,7% 1,9%
13 13 Mitsubishi 8.216 32.006 25,6% 21,3% 0,6% 0,6%
14 14 Tata 6.390 27.702 14,8% 18,6% 0,4% 0,5%
15 15 Geely Group 4.381 18.103 -5,5% -1,3% 0,3% 0,3%
16 16 Tesla 2.205 8.287 7,6% 2,7% 0,2% 0,2%
Rank Apr Rank Ytd Model Sales Apr Sales Ytd Share Apr Share Ytd Var Apr Var Ytd
1 1 Ford F-Series 62.827 240.139 4,3% 4,4% -0,9% 1,4%
2 2 Chevrolet Silverado 45.978 172.672 3,2% 3,2% 7,5% 14,7%
3 3 Ram Pick up 37.921 139.432 2,6% 2,6% 3,4% 4,4%
4 4 Toyota Camry 34.066 134.571 2,3% 2,5% -10,4% 1,7%
5 5 Toyota Corolla 31.990 122.718 2,2% 2,3% 10,1% 14,9%
6 7 Honda CR-V 29.452 102.579 2,0% 1,9% 3,4% 6,7%
7 11 Chevrolet Equinox 28.856 94.469 2,0% 1,7% 42,0% 23,7%
8 10 Honda Civic 28.380 95.102 2,0% 1,8% 2,8% -3,7%
9 9 Honda Accord 27.251 95.896 1,9% 1,8% -20,1% -14,4%
10 12 Ford Escape 25.770 93.042 1,8% 1,7% 4,8% -3,0%
11 8 Ford Fusion 24.954 96.424 1,7% 1,8% -5,6% -7,3%
12 13 Toyota RAV4 22.914 89.924 1,6% 1,7% 21,7% 25,1%
13 6 Nissan Altima 22.108 108.983 1,5% 2,0% -11,6% -4,6%
14 16 Hyundai Elantra 21.911 78.653 1,5% 1,5% 8,3% 7,1%
15 14 Nissan Rogue 21.767 86.253 1,5% 1,6% 44,5% 31,7%
16 15 Chevrolet Cruze 20.947 81.539 1,4% 1,5% -3,7% -6,2%
17 21 Jeep Cherokee 19.072 67.285 1,3% 1,2% 27,1% 31,7%
18 20 Chrysler 200 18.850 68.002 1,3% 1,3% 348,4% 96,0%
19 24 Jeep Wrangler 18.849 60.967 1,3% 1,1% 22,5% 21,8%
20 17 Ford Explorer 18.844 77.551 1,3% 1,4% 2,0% 0,1%
21 18 Ford Focus 18.100 71.094 1,2% 1,3% -5,3% 0,1%
22 22 GMC Sierra 18.082 63.255 1,2% 1,2% 4,8% 6,4%
23 23 Hyundai Sonata 17.914 62.604 1,2% 1,2% -12,6% 3,1%
24 25 Chevrolet Malibu 17.430 59.831 1,2% 1,1% -12,6% -12,1%
25 19 Nissan Sentra 17.059 68.085 1,2% 1,3% 21,2% 24,1%
26 26 Jeep Grand Cherokee 16.030 59.407 1,1% 1,1% 2,4% 5,2%
27 28 Toyota Tacoma 15.656 55.322 1,1% 1,0% 12,9% 12,7%
28 27 Toyota Prius 15.235 55.535 1,0% 1,0% -6,4% -7,3%
29 29 Subaru Forester 13.977 51.613 1,0% 1,0% 21,0% 10,0%
30 31 Toyota Highlander 13.763 49.125 0,9% 0,9% 10,0% 1,8%

Let us to point out the U.S. Auto Book 2015 just published by our Team:

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