USA: March 2012 car sales: Toyota surged in 2nd position!

The last quarter was the best in four years and with March, the market gained the 12th consecutive positive month. Focus2move.com is unchanging the full year 2012 forecast at 14.0 million. As far as the 2013, current projections are for a slightly declining market, at 13.7 million. In the short term, focus2move forecast a second quarter 2012 at 3.66 million, up 12% from last year.

In March, Toyota was back in second position, with 176.448 units and 12.6% share, the best in last 15 months. The performance was mainly due to the sales increase of Camry, up 35%,and becoming the second best sold model, and Prius, up 54% and now the 6th best selling model, posting the highest performance ever of an hybrid vehicle in the market.

Ford leaded the market, with 15.2% share, the best in this quarter, maintaining the leadership in the models ranking with the F-Series, but having large benefit also from Focus 65% increase (now its ranking 9th), while the Fusion maintained its 7th position in the rank.

Chevrolet at 12.3% market share did the worst share performance since 2009, losing the second place in the market. The Silverado was growing 12%, in line with the market, but declined from 2nd to 4th position. In the Top 20, the Malibù performed +40% and was 13th.  Cruze, Equinox and Impala were respectively 16th, 17th and 19th in the rank.

Nissan did the best months in 4 years, achieving the 4th position with 126.132 units and 9% market share. The end of Japanese fiscal year forced the American subsidiary to push both sell-in and sell-out,. Only one Nissan model in the Top 20, but it’s on the podium, in 3rd position. It is the Altima.

In the table below, the Top 20 Brands market share during the last six months:

 

 

2 0 1 1

2 0 1 2

Rank

Make

Oct

Nov

Dec

Jan

Feb

Mar

1

FORD

15,8%

16,1%

16,2%

14,4%

14,9%

15,2%

2

TOYOTA

11,0%

11,6%

12,0%

11,9%

12,0%

12,6%

3

CHEVROLET

12,9%

13,0%

13,0%

13,6%

13,2%

12,3%

4

NISSAN

7,4%

7,7%

7,2%

7,9%

8,5%

9,0%

5

HONDA

8,5%

7,4%

7,4%

8,2%

8,6%

8,2%

6

HYUNDAI

5,1%

5,0%

4,1%

4,7%

4,5%

5,0%

7

KIA

3,7%

3,7%

3,5%

3,9%

3,9%

4,1%

8

DODGE

3,3%

3,0%

3,3%

3,4%

3,7%

3,7%

9

JEEP

3,5%

3,6%

3,5%

3,5%

3,2%

3,2%

10

VOLKSWAGEN

2,7%

2,9%

2,6%

3,0%

2,7%

2,6%

11

CHRYSLER

2,1%

1,9%

1,9%

1,9%

2,4%

2,5%

12

GMC

3,1%

3,0%

3,4%

2,7%

2,8%

2,4%

13

SUBARU

2,0%

1,8%

2,7%

2,5%

2,2%

2,3%

14

MAZDA

1,8%

1,9%

1,8%

2,6%

2,2%

2,3%

15

Ram

2,1%

2,1%

2,1%

2,0%

2,0%

2,0%

16

MERCEDES

2,4%

2,8%

2,2%

2,3%

1,6%

1,7%

17

BMW

2,1%

2,2%

2,2%

1,8%

1,8%

1,7%

18

LEXUS

1,8%

2,0%

2,0%

1,3%

1,5%

1,4%

19

BUICK

1,1%

1,1%

1,2%

1,1%

1,2%

0,9%

20

AUDI

1,0%

1,0%

1,0%

1,0%

0,7%

0,8%

 

Looking at single model ranking at the end of first quarter, we find that the Chevrolet Silverado slipped from 2nd to 4th position, while Honda Civic and CR-V entered in 6th and 7th position from 12th and 13th.

Outstanding performance was posted by the Ford Focus, jumped from 18th to 9th, Toyota Prius, from 21th to 12th, Kia Optima and Chrysler 200. Among losers, the Ford Escape.

In the table below the Top best 30 models ranking:

Rank

Model

YTD 2012

Change

March

Change

2011 Ranking

1

Ford F-Series

143.827

14%

58,061

9%

1

2

Toyota Camry

105.405

37%

42,567

35%

3

3

Nissan Altima

96.360

38%

41,05

27%

4

4

Chevrolet Silverado

95.638

3%

36,491

12%

2

5

Honda Civic

77.169

19%

28,199

-10%

12

6

Honda CR-V

74.587

30%

30,868

40%

13

7

Toyota Corolla

68.428

-11%

28,289

-6%

8

8

Dodge Ram P/U

67.464

28%

26,96

23%

7

9

Ford Focus

66.043

78%

28,293

65%

18

10

Ford Fusion

63.949

-2%

28,562

4%

6

11

Honda Accord

61.132

-8%

26,771

-15%

9

12

Toyota Prius

60.859

42%

28,711

54%

21

13

Ford Escape

58.604

5%

22,679

-5%

5

14

Chevrolet Malibu

58.550

20%

23,887

54%

14

15

Chevrolet Cruze

57.083

14%

21,607

20%

10

16

Hyundai Sonata

55.195

6%

23,281

2%

11

17

Chevrolet Equinox

51.577

19%

20,064

34%

15

18

Chevrolet Impala

50.377

2%

19,035

5%

19

19

Hyundai Elantra

44.401

8%

19,681

2%

16

20

Nissan Rogue

40.299

15%

16,972

20%

26

21

Toyota RAV4

39.863

0%

17,367

8%

23

22

VW Jetta

38.766

-5%

14,966

-12%

17

23

Jeep Grand Cherokee

37.503

44%

14,096

43%

25

24

Kia Optima

35.380

127%

15,008

118%

46

25

Nissan Versa

35.195

16%

15,587

41%

41

26

GMC Sierra

34.672

2%

13,849

19%

20

27

Dodge Caravan

34.462

23%

13,7

43%

33

28

Ford Edge

32.908

5%

14,058

13%

28

29

Nissan Sentra

31.763

-21%

14,092

-21%

31

30

Chrysler 200

31.638

220%

14,914

121%

45

If you would like to download the attached file, you can see the following charts:

1. USA car industry (2002-2011)

2. USA car trend since January 2011

3. USA monthly car sales since January 2010

4. USA car industry forecast to 2015

 

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