In the first eight months of the 2017, Volkswagen confirmed the second place in the global light vehicles sales with 4.3 million vehicles, improving 2.4% thanks to the strong Tiguan performance, while Golf and Polo are losing. Sales down in many regions.
While as Group Volkswagen is on top of the list, the single brand Volkswagen
is second with a wide gap from the leader, Toyota. Following a 2010-2016 performance in line with the industry with a Compound annual growth rate (C.A.G.R) of 4.5%, in the 2017 the Volkswagen Global Performance is shy, with year to date August 4.3 million sales, up 2.4%.
At regional level, the brand is fast growing in the C.I.S. markets (+16%) while is losing in double-digit in the ASEAN, in North Africa, in the Levant, in the Gulf Cooperation Council region and even in the East Europe (including Turkey).
At model-wise, the top-selling model is, of course, the top models Golf and Polo are struggling, respectively down 8.5% (573.000 sales) and 2.6% (448.000), while amazing is the Tiguan global success, with sales up 43.0% at 438.000 units
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Volkswagen Global Performance Report
In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region boomed its relevance achieving a 2016 mix of 49.5% (vs. 35.8% in the 2010). The second region is now the European with 34.7% of total (vs. 38.7% in the 2010) while American (North, Center and South) counts only 13.2% in the 2016 vs 22.4% in the 2010.
The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.
On top of all countries in the 2016 there was China with 46.3% of global sales share (from 32.5% in the 2010), ahead of Germany with 11.5% (from 12.6%), USA with 4.9% (from 4.9%), UK with 3.9% and Brazil with 3.5% (from 13.4%). In the study all models sales are analyzed from 2010 to 2016.
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|Rank 2017||Regional sales||Q1||Q2||Jul 17||Aug 17||YTD Aug 17||Var YTD 2017|
|Ran 2017||Rank Aug||Model||Sales 2017||Sales Aug||Var 2017||Var Aug|