Volkswagen. The global line up needs adjustments to defend the 2nd place

Volkswagen Global Sales Performance is in line with the industry thanks to the boom of China’s sales and despite losing one-third of 2010 Brazilian sales. American continent performance was almost negative in these years.

In the period 2010-2016 Volkswagen global sales (only the brand, not the group) improved significantly from 5.05 million vehicles to 6.4, gaining 1.36 million units and performing a Compound annual growth rate  (C.A.G.R) of 4.5%.

In the same period the total industry C.A.G.R. has been +4.6%.

In this period, Volkswagen confirmed the second place in the global car ranking maintaining almost unchanged the gap over the third, Ford, while losing terrain from the leader, Toyota.

In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region boomed its relevance achieving a 2016 mix of 49.5% (vs. 35.8% in the 2010). The second region is now the European with 34.7% of total (vs. 38.7% in the 2010) while American (North, Center and South) counts only 13.2% in the 2016 vs 22.4% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was China with 46.3% of global sales share (from 32.5% in the 2010), ahead of Germany with 11.5% (from 12.6%), USA with 4.9% (from 4.9%), UK with 3.9% and Brazil with 3.5% (from 13.4%).

In the study all models sales are analyzed from 2010 to 2016.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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