Volkswagen. 2017 global performance driven by Tiguan

In the first nine months of the 2017, Volkswagen confirmed the second place in the global light vehicles sales with 4.99 million vehicles, improving 3.8% thanks to the strong Tiguan performance, while Golf and Polo are losing. Sales down in many regions.

Following a 2010-2016 performance in line with the industry with a Compound annual growth rate  (C.A.G.R) of 4.5%, in the first nine months of the 2017 the Volkswagen Global Performance was again in line with the industry growing 3.8% with 4.99 million sales.

At regional level, the brand is fast growing in the C.I.S. markets (+15.3%) while is losing in double-digit in the ASEAN, in North Africa, in the Levant, in the Gulf Cooperation Council region and even in the East Europe (including Turkey).

At model-wise, the top-selling model is, of course, the top models Golf and Polo are struggling, respectively down 6.5% (664.000 sales) and 5.1% (502.000 sales), while amazing is the Tiguan global success, actually second with sales up 40.4% at 508.000 units

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Volkswagen Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region boomed its relevance achieving a 2016 mix of 49.5% (vs. 35.8% in the 2010). The second region is now the European with 34.7% of total (vs. 38.7% in the 2010) while American (North, Center and South) counts only 13.2% in the 2016 vs 22.4% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was China with 46.3% of global sales share (from 32.5% in the 2010), ahead of Germany with 11.5% (from 12.6%), USA with 4.9% (from 4.9%), UK with 3.9% and Brazil with 3.5% (from 13.4%). In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Q3 YTD 2017 Variation
6 CIS 22.159 26.638 28.100 76.898 15,3%
3 LatAm 157.128 159.260 169.981 486.369 10,4%
4 America North 86.601 103.003 115.637 305.241 9,4%
1 Asia 818.411 721.336 843.690 2.383.438 5,4%
8 Pacific 15.333 17.100 14.835 47.268 2,1%
2 UE 511.634 542.978 461.823 1.516.434 -0,1%
7 Africa 23.044 18.520 21.369 62.932 -0,4%
5 Europe East 21.051 30.879 30.448 82.377 -12,3%
12 GCC 1.728 1.307 1.242 4.277 -18,5%
11 Levant 1.993 1.729 1.943 5.665 -21,6%
10 Asean 2.319 2.657 3.392 8.368 -21,9%
9 Africa North 4.356 5.493 4.839 14.688 -24,2%
Total 1.665.756 1.630.900 1.697.299 4.993.955 3,8%

Rank 2017 Rank 2016 Models Q1 Q2 Q3 YTD 2017 Variation 2017
1 1 Volkswagen Golf 215.360 226.711 222.015 664.086 -6,8%
2 6 Volkswagen Tiguan 174.772 166.589 166.956 508.317 40,4%
3 2 Volkswagen Polo 170.136 176.846 155.848 502.830 -5,1%
4 3 Volkswagen Jetta 129.600 130.722 149.911 410.233 -12,2%
5 4 Volkswagen Lavida 146.008 109.778 129.602 385.388 -6,0%
6 5 Volkswagen Passat 116.858 123.326 111.674 351.858 -8,2%
7 7 Volkswagen Sagitar 77.209 63.727 94.949 235.885 -6,3%
8 8 Volkswagen Santana 75.099 54.666 72.863 202.628 -8,8%
9 9 Volkswagen Bora 68.482 45.127 63.237 176.846 22,3%
10 12 Volkswagen Magotan 48.882 54.345 56.301 159.528 36,6%

(2825)

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