Volkswagen. Tiguan global success avoids sales drop

In the first eight months of the 2017, Volkswagen confirmed the second place in the global light vehicles sales with 4.3 million vehicles, improving 2.4% thanks to the strong Tiguan performance, while Golf and Polo are losing. Sales down in many regions.

While as Group Volkswagen is on top of the list, the single brand Volkswagen

is second with a wide gap from the leader, Toyota. Following a 2010-2016 performance in line with the industry with a Compound annual growth rate  (C.A.G.R) of 4.5%, in the 2017 the Volkswagen Global Performance is shy, with year to date August 4.3 million sales, up 2.4%.

At regional level, the brand is fast growing in the C.I.S. markets (+16%) while is losing in double-digit in the ASEAN, in North Africa, in the Levant, in the Gulf Cooperation Council region and even in the East Europe (including Turkey).

At model-wise, the top-selling model is, of course, the top models Golf and Polo are struggling, respectively down 8.5% (573.000 sales) and 2.6% (448.000), while amazing is the Tiguan global success, with sales up 43.0% at 438.000 units

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Volkswagen Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is visible the data that allowed to the Asian region boomed its relevance achieving a 2016 mix of 49.5% (vs. 35.8% in the 2010). The second region is now the European with 34.7% of total (vs. 38.7% in the 2010) while American (North, Center and South) counts only 13.2% in the 2016 vs 22.4% in the 2010.

The study reports annual sales for each country in the World and we track Volkswagen’ sales in 140 countries.

On top of all countries in the 2016 there was China with 46.3% of global sales share (from 32.5% in the 2010), ahead of Germany with 11.5% (from 12.6%), USA with 4.9% (from 4.9%), UK with 3.9% and Brazil with 3.5% (from 13.4%). In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
6 CIS 22.607 26.714 8.764 8.480 66.565 16,1%
3 LatAm 157.128 159.260 54.495 60.612 431.495 8,6%
4 America North 86.601 103.003 34.914 41.047 265.565 6,3%
1 Asia 817.329 725.236 225.524 260.609 2.028.699 3,1%
8 Pacific 15.333 17.100 4.267 5.688 42.388 2,4%
7 Africa 22.988 18.479 6.941 6.890 55.298 0,0%
2 UE 512.304 541.931 153.184 122.791 1.330.210 0,0%
5 Europe East 21.051 30.879 9.944 9.801 71.674 -13,8%
12 GCC 1.742 1.330 458 320 3.850 -18,3%
11 Levant 1.993 1.716 597 627 4.933 -21,7%
9 Africa North 4.356 5.493 1.769 1.163 12.782 -28,6%
10 Asean 2.299 2.607 1.027 1.009 6.943 -28,7%
Total 1.665.729 1.633.749 501.885 519.039 4.320.401 2,4%
Ran 2017 Rank Aug Model Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Volkswagen Golf 573.925 63.534 -8,5% -0,5%
2 4 Volkswagen Polo 448.923 44.620 -2,6% -5,5%
3 2 Volkswagen Tiguan 438.470 52.788 43,0% 42,4%
4 3 Volkswagen Jetta 357.546 51.158 -13,1% -15,9%
5 5 Volkswagen Lavida 325.691 43.024 -10,3% 11,7%
6 6 Volkswagen Passat 309.399 35.723 -8,8% -15,1%
7 7 Volkswagen Sagitar 196.527 27.755 -9,7% 3,3%
8 9 Volkswagen Santana 172.249 20.112 -12,4% 6,4%
9 8 Volkswagen Bora 151.620 22.294 29,1% 0,9%
10 10 Volkswagen Magotan 138.517 16.315 35,4% 51,6%

(2521)

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