World’s Top 25 Car Brands 2012 ranking: Toyota, Volkswagen & Ford on podium.

Collecting sales data from 70 car markets around the world, focus2move.com was able to generate a unique statistics about all brands performance in the 2012 and publish the Top 25 ranking.

Let’s give a look at top performers:

Toyota won the race, thanks to huge volume reached in the domestic market, boomed in the 2012 thanks to generous government incentives and strong performance in Thailand, where Toyota recorded over half million sales and Middle East, where Toyota dominates with a share between 30 and 50%. Surprisingly, Toyota is not leading in any of largest world’s region.

Volkswagen second position represented an outstanding performance for the German brand, leader in Europe and China and strong in South America. While the Volkswagen weakness in North America depends by itself, only in Japan has lost around 1.5 million vehicles from Toyota.

Ford was third thanks the leadership in North America and the podium in Europe. However Ford is weak in South America and in South Asia and Middle East. Growing performance from China will support further growth.

Chevrolet was 4th in spite of GM Group still has a misleading brands strategy. So Chevrolet is second in North America and leader in South America, while in Europe sales are low and in Oceania its models are sold by Holden.

Nissan rushed the year end to defend the 5th place from Hyundai attack. Nissan is market leader only in Mexico, while perfectly feet the rule of challenger almost elsewhere.

Hyundai was 6th, thanks to strong leadership in South Korea, the second place in India, the strong sales increase in Middle East. Hyundai is also progressively growing in North America and Europe, while is weak in South America

Looking behind, the first Chinese brand was the LCV specialist Wuling, ranked in 12th place, thanks to huge sales volume in China. Also the other Chinese featured in the list, ChangAn in 21st, is a strong LCV maker while the best Chinese car makers (Great Wall, Geely, Chery, and BYD) are not yet in Top 25.

BMW in 13th place was the leader among luxury brands. The surprise was the Audi position, 14th and second among luxury, just few units behind BMW and ahead of Mercedes.

In the table below, the World’s Top 25 Brands ranking:

Rank 2012

Rank Dec

Rank Nov

Dec

2.012

Oct

Nov

Dec

2.012

1

1

1

Toyota

597.775

7.838.306

9,9%

10,7%

8,7%

9,8%

2

2

2

Volkswagen

455.869

6.089.801

8,8%

8,1%

6,7%

7,6%

3

4

3

Ford

380.729

5.112.152

7,1%

6,3%

5,6%

6,4%

4

3

6

Chevrolet

410.481

4.808.741

7,8%

4,6%

6,0%

6,0%

5

5

5

Nissan

319.340

4.279.279

4,9%

4,6%

4,7%

5,4%

6

6

4

Hyundai

280.916

4.109.440

6,6%

5,0%

4,1%

5,1%

7

7

7

Honda

270.894

3.706.135

4,4%

4,3%

4,0%

4,6%

8

9

8

Suzuki

174.837

2.628.312

3,7%

3,1%

2,6%

3,3%

9

8

10

Kia

178.709

2.486.811

3,2%

2,2%

2,6%

3,1%

10

21

9

Fiat

121.734

1.727.440

2,1%

2,1%

1,8%

2,2%

11

20

17

Renault

117.854

1.694.095

2,5%

1,5%

1,7%

2,1%

12

12

12

Wuling

120.027

1.609.848

1,9%

1,9%

1,8%

2,0%

13

13

11

BMW

128.877

1.496.433

1,9%

2,0%

1,9%

1,9%

14

15

14

Audi

110.021

1.453.134

1,6%

1,8%

1,6%

1,8%

15

14

13

Mercedes

113.903

1.411.133

2,1%

1,8%

1,7%

1,8%

16

18

15

Peugeot

88.986

1.346.594

1,8%

1,6%

1,3%

1,7%

17

16

19

Mazda

94.909

1.236.489

1,3%

1,3%

1,4%

1,5%

18

19

20

Citroen

88.514

1.146.312

1,5%

1,3%

1,3%

1,4%

19

17

21

Dodge/Ram

92.759

1.042.904

1,2%

1,2%

1,4%

1,3%

20

23

25

Opel

74.904

992.482

1,2%

1,0%

1,1%

1,2%

21

10

16

ChangAn

119.989

967.235

1,5%

1,6%

1,8%

1,2%

22

25

24

Mitsubishi

59.954

953.584

1,0%

1,0%

0,9%

1,2%

23

28

18

Buick

57.360

927.561

1,4%

1,3%

0,8%

1,2%

24

29

23

Skoda

53.833

896.093

1,3%

1,0%

0,8%

1,1%

25

24

28

Daihatsu

63.977

876.631

0,5%

0,8%

0,9%

1,1%

This report was provided aggregating official registrations data from these countries: USA, Canada, Mexico, Venezuela, Colombia, Brazil, Argentina, Chile, Peru, Uruguay, Paraguay, South Africa, Egypt, Morocco, All European Community and Efta (30 countries), Croatia, Serbia, Bulgaria, Russia, Belarus, Ukraine, Turkey, Israel, Saudi Arab, UAE, Bahrain, Qatar, Oman, Kuwait, Kazakhstan, India, China, Taiwan, Malaysia, Indonesia, Thailand, Philippines, Singapore, Japan, South Korea, Australia and New Zealand. They are 70 countries representing 94% of global car sales.

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