Asean Car Book 2015 report was conducted in February 2015 featuring the current domestic light passenger vehicle scenario in the South East Asia region reporting statistics on segments, brands and model performance.
ASEAN covers a land area of 4.43 million km², which is 3% of the total land area of Earth, and has a population of approximately 625 million people, which is 8.9% of the world’s population.
The ASEAN Community is comprised of three pillars, the Political-Security Community, Economic Community and Socio-Cultural Community.
During the period 2004-2010 the car market in Asean region was characterized by a fluctuating trend.
In 2013 the market hit its all-time record with sales over 3.4 million
In the last year the Asean market fell at 3.1 million units (-9.7% from the previous year) due to the collapse of the Thailand market, while other markets were flat or increased.
In 2014 Indonesia was the largest market of the Region accounting for 36% of the whole Asean market, followed by Thailand (28%), Malaysia (21%) and Philippines (8%).
Vietnam and Philippines are the most dynamic markets while Brunei, Indonesia, Malaysia are mature markets.
In the report all details on market volume, brands performance, market segmentation, model performance with 2012, 2013 and 2014 data and analysis.
Please read the Car Market Insights Sample to see details.
For any additional information or help, please contact our Business Development Manager Karen Ventura at kventura@focus2move.com
To know more on the product and to see the Table of Contents, please click on the picture.
