Serbia Car Market kept the momentum in the 2017 increasing 9.7% despite weaker than expected private consumption and small increase in labor market figures. On top of the ranking, the local producer Fiat with a safe margin over Skoda and Volkswagen.
Serbia economy expanded 2.1% in Q3 against the same quarter last year—the fastest rate since Q4 2016. Moreover, in September industrial production expanded solidly compared to the same month in the prior year, driven by strong growth in the manufacturing, and mining and quarrying sectors. Exports also continued to grow at a double-digit rate. On 7 November, the IMF concluded a visit to Serbia. It noted that the country’s public debt-to-GDP ratio has fallen significantly since 2015 and generally praised Serbia’s recent economic performance.
Serbian vehicles market in recent years is recovering after the huge fall reported in the 2009-2014 crisis. According to data reported by the local Association of Car Manufacturers, light vehicles sales grew up from the 19.698 in the 2014 to 29.010 in the 2017.
| Sales 2012 | Sales 2013 | Sales 2014 | Sales 2015 | Sales 2016 | Sales 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 23.510 | 22.038 | 19.698 | 21.671 | 26.434 | 29.010 | 30.862 |
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | -27,0% | -6,8% | -6,8% | 10,0% | 22,0% | 9,7% | 6,4% |
At brand-wise, the market leader Fiat has sold 3.927 cars (-9.4%) with 13.4% of market share.
In second place Skoda with 3.568 sales (-5.1%) followed by Volkswagen with 2.664 sales, (+21.8%), Renault with 2.070 (-0.6%), Ford with 1.844 (+13.6%), Opel with 1.763 (-6.8%) and Dacia with 1.751 (+4.0%).
| Rank 2017 | Ran Dec | Brand | Sales 2017 | Sales Dec | Variation 2017 | Variation Dec | Share 2017 | Share Dec |
|---|---|---|---|---|---|---|---|---|
| 1 | 2 | Fiat | 3.927 | 353 | -9,4% | -13,9% | 13,5% | 13,4% |
| 2 | 1 | Skoda | 3.568 | 434 | -5,1% | -1,1% | 12,3% | 16,5% |
| 3 | 6 | Volkswagen | 2.664 | 137 | 21,8% | 5,4% | 9,2% | 5,2% |
| 4 | 3 | Renault | 2.070 | 272 | -0,6% | 70,0% | 7,1% | 10,3% |
| 5 | 4 | Ford | 1.844 | 255 | 13,6% | 5,4% | 6,4% | 9,7% |
| 6 | 8 | Opel | 1.763 | 99 | -6,8% | -48,2% | 6,1% | 3,8% |
| 7 | 5 | Dacia | 1.751 | 190 | 4,0% | 24,2% | 6,0% | 7,2% |
| 8 | 10 | Toyota | 1.279 | 87 | 17,0% | 8,8% | 4,4% | 3,3% |
| 9 | 11 | Hyundai | 1.186 | 64 | -26,3% | 10,3% | 4,1% | 2,4% |
| 10 | 9 | Mercedes | 1.152 | 93 | 97,9% | 16,3% | 4,0% | 3,5% |
| 11 | 7 | Audi | 907 | 102 | 32,2% | 24,4% | 3,1% | 3,9% |
| 12 | 13 | Citroen | 906 | 62 | 65,0% | 17,0% | 3,1% | 2,4% |
| 13 | 12 | Peugeot | 755 | 63 | 19,1% | -6,0% | 2,6% | 2,4% |
| 14 | 17 | Kia | 669 | 44 | -7,3% | -24,1% | 2,3% | 1,7% |
| 15 | 15 | BMW | 644 | 58 | 39,1% | 107,1% | 2,2% | 2,2% |
| 16 | 14 | Nissan | 621 | 59 | 35,9% | 22,9% | 2,1% | 2,2% |
| 17 | 18 | Suzuki | 473 | 27 | 10,3% | -32,5% | 1,6% | 1,0% |
| 18 | 16 | Mazda | 470 | 53 | 9,6% | 71,0% | 1,6% | 2,0% |
| 19 | 19 | Land Rover | 411 | 21 | 254,3% | 425,0% | 1,4% | 0,8% |
| 20 | 16 | Iveco | 349 | 53 | 1,2% | 2,0% | ||
| 21 | 22 | Lada | 312 | 13 | 1,1% | 0,5% | ||
| 22 | 21 | Honda | 206 | 18 | -12,3% | 12,5% | 0,7% | 0,7% |
| 23 | 23 | Jeep | 204 | 11 | 2,5% | -47,6% | 0,7% | 0,4% |
| 24 | 20 | Volvo | 183 | 20 | 71,0% | 53,8% | 0,6% | 0,8% |
| 25 | 24 | Seat | 119 | 7 | -3,3% | -53,3% | 0,4% | 0,3% |
| 26 | 28 | Mini | 117 | 3 | 120,8% | 0,0% | 0,4% | 0,1% |
| 27 | 25 | Alfa Romeo | 107 | 6 | 30,5% | -40,0% | 0,4% | 0,2% |
| 28 | 26 | Porsche | 78 | 5 | -24,3% | -54,5% | 0,3% | 0,2% |
| 29 | 26 | Mitsubishi | 69 | 5 | -13,8% | 0,0% | 0,2% | 0,2% |
| 30 | 27 | Isuzu | 40 | 4 | ||||
| 31 | 25 | Smart | 37 | 6 | ||||
| 32 | 27 | Jaguar | 33 | 4 | ||||
| 33 | 29 | Subaru | 30 | 2 | ||||
| 34 | 30 | GAZ | 22 | 1 | ||||
| 35 | 31 | Infiniti | 16 | - | ||||
| 36 | 31 | Great Wall | 6 | - | ||||
| 37 | 31 | Maserati | 5 | - | ||||
| 37 | 31 | Bentley | 5 | - | ||||
| 38 | 31 | Piaggio | 3 | - | ||||
| 39 | 31 | Lexus | 2 | - | ||||
| 40 | 31 | SsangYong | 1 | - | ||||
| 40 | 31 | Rolls-Royce | 1 | - | ||||
| 40 | 31 | Chevrolet | 1 | - |
| Rank 2017 | Ran Dec | Group | Sales 2017 | Sales Dec | Variation 2017 | Variation Dec | Share 2017 | Share Dec |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen Group | 7.341 | 685 | 7,0% | 1,2% | 25,3% | 26,0% |
| 2 | 2 | Renault Nissan Alliance | 4.839 | 539 | 12,1% | 47,3% | 16,7% | 20,5% |
| 3 | 3 | F.C.A. | 4.592 | 423 | -0,5% | -4,1% | 15,8% | 16,1% |
| 4 | 5 | P.S.A. | 3.424 | 224 | 11,4% | -28,0% | 11,8% | 8,5% |
| 5 | 6 | Hyundai-Kia | 1.855 | 108 | -20,5% | -6,9% | 6,4% | 4,1% |
| 6 | 4 | Ford M.C. | 1.844 | 255 | 13,6% | 5,4% | 6,4% | 9,7% |
| 7 | 8 | Toyota M.C. | 1.281 | 87 | 17,2% | 8,8% | 4,4% | 3,3% |
| 8 | 7 | Mercedes Benz | 1.189 | 99 | 104,3% | 23,8% | 4,1% | 3,8% |
| 9 | 9 | BMW | 762 | 61 | 47,7% | 96,8% | 2,6% | 2,3% |
| 10 | 11 | Suzuki | 473 | 27 | 10,3% | -32,5% | 1,6% | 1,0% |
