Liechtenstein vehicle market in the 2017 has lost 2.8% from the record level hit in the previous year. Volkswagen kept the leadership albeit losing 28% of volume and been addressed by attack from others German brands, Audi and BMW overall.
Liechtenstein vehicle market is a small reality almost stable around the 2.000 annual sales. In the last five years the market moved from a low of 19.40 (2013) to a hit of 2.056 (2016). In the 207 sales have been 1.999, down 2.8% from the previous year.
Sales 2012 Sales 2013 Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 e
Car+LCV 2.107 1.940 1.802 2.026 2.056 1.999 2.062
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 4,0% | -7,9% | -7,1% | 12,4% | 1,5% | -2,8% | 3,1% |
Volkswagen has always been market leader and in the 2017 sold 263 units (-28.3%) with 13.2% of market share. In second place Audi with 214 (+5.4%) and in third BMW with 208 (+18.2%).
| Rank 2017 | Rank 2016 | Brand | Sales 2017 | Sales 2016 | Variation 2017 | Share 2017 | Share 2016 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen | 263 | 367 | -28,3% | 13,2% | 17,9% |
| 2 | 2 | Audi | 214 | 203 | 5,4% | 10,7% | 9,9% |
| 3 | 3 | BMW | 208 | 176 | 18,2% | 10,4% | 8,6% |
| 4 | 4 | Mercedes | 161 | 129 | 24,8% | 8,1% | 6,3% |
| 5 | 5 | Skoda | 119 | 125 | -4,8% | 6,0% | 6,1% |
| 6 | 7 | Toyota | 116 | 79 | 46,8% | 5,8% | 3,8% |
| 7 | 6 | Seat | 98 | 92 | 6,5% | 4,9% | 4,5% |
| 8 | 9 | Ford | 90 | 56 | 60,7% | 4,5% | 2,7% |
| 9 | 11 | Opel | 86 | 54 | 59,3% | 4,3% | 2,6% |
| 10 | 9 | Renault | 58 | 56 | 3,6% | 2,9% | 2,7% |
| 11 | 10 | Land Rover | 52 | 55 | -5,5% | 2,6% | 2,7% |
| 12 | 13 | Porsche | 50 | 45 | 11,1% | 2,5% | 2,2% |
| 13 | 12 | Suzuki | 44 | 47 | -6,4% | 2,2% | 2,3% |
| 14 | 14 | Nissan | 38 | 40 | -5,0% | 1,9% | 1,9% |
| 15 | 22 | Fiat | 34 | 19 | 78,9% | 1,7% | 0,9% |
| 15 | 18 | Dacia | 34 | 25 | 36,0% | 1,7% | 1,2% |
| 16 | 8 | Mazda | 32 | 69 | -53,6% | 1,6% | 3,4% |
| 17 | 17 | Mini | 31 | 30 | 3,3% | 1,6% | 1,5% |
| 18 | 15 | Hyundai | 29 | 36 | -19,4% | 1,5% | 1,8% |
| 19 | 16 | Subaru | 28 | 34 | -17,6% | 1,4% | 1,7% |
| 19 | 21 | Volvo | 28 | 21 | 33,3% | 1,4% | 1,0% |
| 20 | 22 | Peugeot | 26 | 19 | 36,8% | 1,3% | 0,9% |
| 20 | 23 | Kia | 26 | 18 | 44,4% | 1,3% | 0,9% |
| 21 | 17 | Mitsubishi | 22 | 30 | -26,7% | 1,1% | 1,5% |
| 22 | 19 | Tesla | 17 | 23 | -26,1% | 0,9% | 1,1% |
| 23 | 25 | Citroen | 15 | 13 | 15,4% | 0,8% | 0,6% |
| 23 | 23 | Honda | 15 | 18 | |||
| 24 | 20 | SsangYong | 12 | 22 | |||
| 25 | 28 | Alfa Romeo | 8 | 4 | |||
| 25 | 28 | Lexus | 8 | 4 | |||
| 26 | 29 | Maserati | 7 | 3 | |||
| 26 | 24 | Smart | 7 | 17 | |||
| 26 | 27 | Jaguar | 7 | 6 | |||
| 26 | 31 | Lotus | 7 | 1 | |||
| 27 | 31 | Rolls-Royce | 6 | 1 | |||
| 28 | 31 | McLaren | 3 | 1 |
