Tahiti vehicles market is a small entity in the French Polynesia. Thanks to the growing economy, driven by tourism, market is growing fast and in the 2017 increased 39% with over 6.000 sales. Peugeot if market leader.
Tahiti is the economic, cultural and political centre of French Polynesia, an overseas collectivity (sometimes referred to as an overseas country) of France. The capital of French Polynesia, Papeete, is located on the northwest coast of Tahiti. After the establishment of the CEP (Centre d’Experimentation du Pacifique) in 1963, the standard of living in French Polynesia increased considerably and many Polynesians abandoned traditional activities and emigrated to the urban centre of Pape’ete. Even though the standard of living is elevated (due mainly to French foreign direct investment), the economy is reliant on imports. At the cessation of CEP activities, France signed the Progress Pact with Tahiti to compensate the loss of financial resources and assist in education and tourism with an investment of about US$150 million a year from the beginning of 2006. Actually there are over 187.000 people living the archipelago.
The automotive sector is small and limited to few island. Thanks to the recent economic boom, the market grew up in recent year with 2017 hitting the best performance at 6.240 sales (+37.9%).
| Sales 2012 | Sales 2013 | Sales 2014 | Sales 2015 | Sales 2016 | Sales 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | - | 3.464 | 3.737 | 3.960 | 4.524 | 6.240 | 6.552 |
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 7,9% | 6,0% | 14,2% | 37,9% | 5,0% |
Peugeot is market leader with 747 sales (+5.2%) with 15.7% of market share, followed by Kia, Toyota and Renault.
