Mercedes Global Performance 2017 has been outstanding, up 8.5% with 2.5 million sales (not including Trucks and Bus) with a outstanding score in Latin America and Asia. The GLC advanced as third top model, behind the C and E Class.
Mercedes is the global top seller among the automotive brands ranking as 10th in absolute.
Following the shining 2010-2016 period, when sales improved almost 1.0 million units, from 1.3 million in the 2010 to 2.3 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 12.8% (versus the industry +4.6%), in the 2017 the growing speed was again more than double than the industry with 2.5 million sales, up 8.5% (not including Trucks and Bus).
At regional level, the best performance was scored in the Latin America (from Mexico to Argentina) with sales up 31.8%, but it was almost positive in Asia (including China, Japan, Korea and India) as well (+18.1%).
At model-wise, the best-selling model w as the C Class with 493.000 sales followed by the E Class with 385.000 and the Mercedes GLC, advanced 3 spots, with 306.000.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Mercedes Global Performance Report
In our exclusive study we report sales, year by year, for each region. Sales split at regional level confirmed in the 2017 the supremacy of the Europe counting the 45.6% of total sales (it was 52.7% in the 2010). However, sales in Asia are now very relevant, counting 30.3% (from 19.8%), while American sales are the 20.6% of the total (from 23.2%).
In our report we figure out Mercedes sales in 132 different countries.
On top of all, in the 2017 there is China with 20.4% of global sales share (from 10.6% in the 2010), ahead of USA with 16.1% (from 17.1%), Germany with 14.1% (from 22.1%), United Kingdom with 8.7% and France with 3.5%.
In the study all models sales are analyzed from 2010 to 2017.
Please click on the product figure to see the Contents details.
| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 4 | 4 | LatAm | 52.489 | 69.204 | 31,8% | 2,8% | 73.415 |
| 2 | 2 | Asia | 640.156 | 756.237 | 18,1% | 30,1% | 824.403 |
| 11 | 12 | Levant | 4.790 | 5.209 | 8,7% | 0,2% | 5.522 |
| 1 | 1 | UE | 971.438 | 1.043.218 | 7,4% | 41,5% | 1.070.002 |
| 7 | 8 | Asean | 41.664 | 43.897 | 5,4% | 1,7% | 47.139 |
| 5 | 5 | CIS | 48.675 | 50.867 | 4,5% | 2,0% | 56.763 |
| 6 | 6 | Pacific | 43.876 | 44.064 | 0,4% | 1,8% | 39.972 |
| 3 | 3 | America North | 420.986 | 421.082 | 0,0% | 16,7% | 437.168 |
| 10 | 10 | GCC | 16.848 | 14.883 | -11,7% | 0,6% | 15.124 |
| 8 | 7 | Europe East | 42.123 | 36.704 | -12,9% | 1,5% | 41.365 |
| 9 | 9 | Africa | 28.954 | 24.736 | -14,6% | 1,0% | 27.520 |
| 12 | 11 | Africa North | 6.110 | 5.185 | -15,1% | 0,2% | 5.474 |
| Total | 2.318.107 | 2.515.286 | 8,5% | 100,0% | 2.643.867 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Mercedes C Class | 493.502 | 459.857 | 7,3% |
| 2 | 2 | Mercedes E Class | 385.894 | 283.624 | 36,1% |
| 3 | 6 | Mercedes GLC | 306.140 | 149.149 | 105,3% |
| 4 | 3 | Mercedes GLA | 201.064 | 199.526 | 0,8% |
| 5 | 4 | Mercedes A Class | 173.593 | 179.934 | -3,5% |
| 6 | 5 | Mercedes GLE | 147.472 | 149.922 | -1,6% |
| 7 | 8 | Mercedes Sprinter | 141.567 | 137.855 | 2,7% |
| 8 | 7 | Mercedes CLA | 118.800 | 141.556 | -16,1% |
| 9 | 9 | Mercedes B Class | 95.603 | 108.274 | -11,7% |
| 10 | 11 | Mercedes S Class | 70.990 | 85.401 | -16,9% |
