Fiat Sales Performance 2017 was almost positive, up 7.5%, thanks to the recovery of key markets, like Russia, Turkey and Brazil. The 500 is again the best-selling model ahead of the Panda and the new Tipo.
Following the shy performance scored in the period 2010-2016, in the 2017 Fiat has finally gained momentum and with 1.642.000 sales has gained 7.5%.
At regional level the best increase had been scored in the CIS area with sales up 41.7% followed by GCC (+40%),the European Community region (+12.0%) and East Europe (including Turkey) (+12.2%), while the score in Asia (including China, Japan, India and Korea), ASEAN and Africa have been widely negative.
At model wise, the best model was the 500 with 200.000 sales followed by the Panda with 193.000 and the Tipo with 130.000.
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Fiat Global Performance Report
In the period 2010-2017 Fiat global sales declined almost 25% losing near half a million vehicles from the 2.0 million in the 2010 to 1.521.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of -4.1%, while the industry CAGR in the period was +4.6%.
In this period, Fiat lost four steps within the Global Car Brands Ranking landing in the 14th place.
Sales split at regional level confirmed in the 2017 the supremacy of the European region counting the 67.5% of total sales (it was 51.9% in the 2010). Indeed European sales in volume had been almost stable while in the rest of World declined.
Sales in America dropped actually counting 28.8% (from 45.8%), while Asian sales never really took off, actually counting 2.2% (from 1.5%).
In our report we figure out this brand’s sales data in 97 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was Italy with 28.7% of global sales share (from 26.1% in the 2010), ahead of Brazil with 20.0% (from 37.7%), Turkey with 7.0% (from 4.7%), Germany with 6.8% and France with 6.5%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 9 | 9 | CIS | 3.099 | 4.391 | 41,7% | 0,3% | 4.707 |
| 11 | 11 | GCC | 699 | 979 | 40,1% | 0,1% | 958 |
| 3 | 3 | Europe East | 111.235 | 124.808 | 12,2% | 7,6% | 121.962 |
| 1 | 1 | UE | 918.155 | 1.027.947 | 12,0% | 62,6% | 1.017.584 |
| 2 | 2 | LatAm | 403.171 | 417.059 | 3,4% | 25,4% | 467.045 |
| 8 | 8 | Levant | 4.744 | 4.605 | -2,9% | 0,3% | 4.560 |
| 7 | 7 | Pacific | 5.126 | 4.902 | -4,4% | 0,3% | 4.933 |
| 5 | 6 | Africa North | 14.995 | 13.522 | -9,8% | 0,8% | 14.884 |
| 10 | 10 | Africa | 2.816 | 2.303 | -18,2% | 0,1% | 2.653 |
| 4 | 4 | America North | 36.108 | 28.831 | -20,2% | 1,8% | 25.191 |
| 6 | 5 | Asia | 26.820 | 12.594 | -53,0% | 0,8% | 11.960 |
| 12 | 12 | Asean | 518 | 70 | -86,5% | 0,0% | - |
| Total | 1.527.486 | 1.642.011 | 7,5% | 100,0% | 1.676.437 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Fiat 500 | 200.000 | 200.151 | -0,1% |
| 2 | 2 | Fiat Panda | 193.423 | 197.544 | -2,1% |
| 3 | 12 | Fiat Tipo | 130.125 | 62.509 | 108,2% |
| 4 | 5 | Fiat Ducato | 117.999 | 115.597 | 2,1% |
| 5 | 4 | Fiat 500x | 112.634 | 120.619 | -6,6% |
| 6 | 16 | Fiat Mobi | 93.837 | 35.583 | 163,7% |
| 7 | 8 | Fiat Fiorino | 91.282 | 79.343 | 15,0% |
| 8 | 13 | Fiat Toro | 82.767 | 50.783 | 63,0% |
| 9 | 3 | Fiat Palio | 76.996 | 121.250 | -36,5% |
| 10 | 6 | Fiat 500L | 75.348 | 98.977 | -23,9% |
