Opel Global Performance in the 2017 was almost negative losing in all region including the core Western Europe. The brand has been acquired by P.S.A. and need a robust re-focusing to find back profitability, after 30 years of lost. The best selling model is the Corsa.
Following the negative trend reported in the period 2010-2016, during the 2017 Opel has further lost sales ending the year with a gLobal figures of 1.091.000 units, down 6.3%.
At regional level, sales are deteriorating all over with the key data from West European countries down 5.4% albeit the market is growing.
At model wise, the best model was the Astra with 248.000 sales (-14.2%) followed by the Corsa with 244.000 (-12.4%) and the Mokka with 152.000 (-10.4%).
Global Automotive Database
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
Opel Global Performance Report
In the period 2010-2016 Opel has lost 25.000 annual sales performing a Compound annual growth rate (C.A.G.R) of -2.1%, while the industry CAGR in the period was +4.6%.
In this period, this brand has lost 4 steps within the Global Car Brands Ranking landing in the 22nd place.
Sales split at regional level confirmed in the 2017 the brand sold basically just in Europe, counting the 97.8% of total sales (it was 98.8% in the 2010) with Africa representing 1.3% (from 0.6%).
In our report we figure out this brand’s sales data in 75 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was UK (obviously under the name Vauxhall) with 24.7% of global sales share (from 23.1% in the 2010), ahead of Germany with 21.6% (from 20.9%), Italy with 8.4%, Spain with 8.3% and France with 6.4%.
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| Rank 2017 | Rank 2016 | Sales 2016 | Sales 2017 | Variation 2017 | Mix 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| 8 | 9 | Asean | 242 | 996 | 311,6% | 0,1% | 1.016 |
| 6 | 7 | CIS | 1.098 | 1.461 | 33,1% | 0,1% | 1.448 |
| 1 | 1 | UE | 1.082.674 | 1.024.652 | -5,4% | 93,9% | 998.168 |
| 10 | 10 | Pacific | 27 | 25 | -7,4% | 0,0% | 26 |
| 5 | 5 | Africa | 4.860 | 4.077 | -16,1% | 0,4% | 3.845 |
| 4 | 4 | Levant | 5.348 | 4.446 | -16,9% | 0,4% | 3.729 |
| 2 | 2 | Europe East | 58.878 | 48.077 | -18,3% | 4,4% | 50.425 |
| 11 | 11 | Asia | 12 | 9 | -25,0% | 0,0% | 9 |
| 7 | 6 | LatAm | 1.828 | 1.346 | -26,4% | 0,1% | 1.392 |
| 3 | 3 | Africa North | 9.080 | 6.203 | -31,7% | 0,6% | 6.565 |
| 9 | 8 | GCC | 403 | 233 | -42,2% | 0,0% | 216 |
| Total | 1.164.450 | 1.091.524 | -6,3% | 100,0% | 1.066.840 |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Opel Astra | 248.692 | 289.910 | -14,2% |
| 2 | 2 | Opel Corsa | 244.856 | 279.428 | -12,4% |
| 3 | 3 | Opel Mokka | 152.965 | 170.750 | -10,4% |
| 4 | 4 | Opel Insignia | 79.123 | 84.927 | -6,8% |
| 5 | 7 | Opel Vivaro | 52.658 | 46.680 | 12,8% |
| 6 | 5 | Opel Adam | 50.833 | 54.370 | -6,5% |
| 7 | 8 | Opel Karl | 39.616 | 41.943 | -5,5% |
| 8 | 27 | Opel Crossland X | 39.315 | ||
| 9 | 9 | Opel Zafira | 35.735 | 40.146 | -11,0% |
| 10 | 6 | Opel Meriva | 29.978 | 49.687 | -39,7% |
