Spain Auto Sales hit the brakes in March after 30 months. The first quarter 2016 ended up by 7% reducing the full year expectations. Opel gains terrain sustained by demand on Corsa and Astra.
Market Outlook
Sustained by a long scrap incentive scheme, Spanish market started a recovery series in September 2013 running up for all the following 30 month until March 2016, when the series ended with a little -0.2%. PIVE scrap incentives has probably ended its rule and while it is still in place just few consumers are attracted again.
In March according to data released by the ANIAC and the ANIACAM, the Spanish Associations of Car Manufacturers and Dealers, the total new car passengers sold have been 112.122, (-0.2%).
During the first quarter sales had been 286.167, up 7.1% from the previous year but stil far from the record scored in the 2006 with 413.295 units. Now the year is not more projected to grow in double digit.
Competitive Arena
The Spanish is actually the less concentrated market in Europe. Consider that the top 10 brands share in March was only 64.2%. However, it seems that this year a leader is without risk the German Opel, fueled by strong demand on the European Car of the Year, the last generation Astra. In March Opel sold 9.299 cars (+10.8%) ending the first quarter up 26.5% and gaining share at 8.7%.
In March Peugeot advanced in second place, up 3 spots from February, with 8.493 units (+7.7%) ahead of the last year leader, Volkswagen with 7.767 units (-16.7%).
In fourth place Seat with 7.761 (-12.1%) followed by Citroen with 7.253 (-1.0%), Renault with 7.127 (-14.0%), Nissan with 6.839 (-17.3%), Ford with 6.345 (-26.2%), Kia with 5.665 (+14.2%) and in 10th place Toyota with 5.381 (+7.7%).
At group-wise, the first quarter leader was Volkswagen with 21.9% of market share followed by Renault Nissan with 14.6% and PSA with 13.6%.
Seat Leon was again on top of the model list with 3.609 units (+1.8%) with Seat Ibiza in second with 3.293 (-16.3%) ahead of the Opel Corsa with 2.897 (+13.0%), the Nissan Qashqai with 2.591 (-21.7%), the Dacia Sandero with 2.576 (+27.0%), the Peugeot 308 with 2.523(+27%), the Volkswagen Polo with 2.485 (-23.4%) and the Peugeot 208 with 2.242 (-9.3%).
In order to see the best-selling models ranking with the top 100 model performance in the year, see the report we dedicated.
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Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.
| Rank Mar | Rank Q1 | Brand | Mar | Q1 | Mar Var | Q1 Var | Mar% | Q1% |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Opel | 9.299 | 25.010 | 10,8% | 26,5% | 8,3% | 8,7% |
| 2 | 3 | Peugeot | 8.493 | 21.406 | 7,7% | 20,8% | 7,6% | 7,5% |
| 3 | 2 | Volkswagen | 7.767 | 22.523 | -16,7% | -5,1% | 6,9% | 7,8% |
| 4 | 4 | Seat | 7.761 | 19.945 | -12,1% | -14,5% | 6,9% | 6,9% |
| 5 | 5 | Citroen | 7.253 | 17.789 | -1,0% | 7,9% | 6,5% | 6,2% |
| 6 | 6 | Renault | 7.127 | 17.601 | -14,0% | -4,5% | 6,4% | 6,1% |
| 7 | 8 | Nissan | 6.839 | 15.030 | -17,3% | -8,5% | 6,1% | 5,2% |
| 8 | 7 | Ford | 6.345 | 15.685 | -26,2% | -12,0% | 5,7% | 5,5% |
| 9 | 11 | Kia | 5.665 | 13.683 | 14,2% | 18,8% | 5,1% | 4,8% |
| 10 | 9 | Toyota | 5.381 | 14.312 | 7,7% | 11,4% | 4,8% | 5,0% |
| 11 | 15 | Hyundai | 5.359 | 11.235 | -5,8% | -1,3% | 4,8% | 3,9% |
| 12 | 14 | Fiat | 4.907 | 11.621 | 13,4% | 11,9% | 4,4% | 4,0% |
| 13 | 10 | Audi | 4.503 | 14.020 | -3,3% | 14,5% | 4,0% | 4,9% |
| 14 | 12 | BMW | 4.237 | 12.043 | 26,4% | 20,0% | 3,8% | 4,2% |
| 15 | 16 | Dacia | 4.119 | 9.230 | 11,2% | -12,5% | 3,7% | 3,2% |
| 16 | 13 | Mercedes | 3.986 | 11.870 | 28,5% | 36,3% | 3,6% | 4,1% |
| 17 | 17 | Skoda | 2.090 | 5.869 | -17,9% | -1,7% | 1,9% | 2,0% |
| 18 | 18 | Mazda | 1.886 | 5.015 | 48,0% | 69,6% | 1,7% | 1,7% |
| 19 | 19 | Volvo | 1.556 | 3.201 | 34,7% | 36,2% | 1,4% | 1,1% |
| 20 | 22 | Honda | 1.115 | 2.614 | 26,0% | 35,7% | 1,0% | 0,9% |
| 21 | 21 | Mini | 1.107 | 2.848 | 14,0% | 12,6% | 1,0% | 1,0% |
| 22 | 24 | Smart | 933 | 1.767 | 111,1% | 75,3% | 0,8% | 0,6% |
| 23 | 20 | Land Rover | 879 | 3.038 | 16,9% | 48,0% | 0,8% | 1,1% |
| 24 | 23 | Mitsubishi | 716 | 1.984 | -2,2% | 1,9% | 0,6% | 0,7% |
| 25 | 25 | Jeep | 574 | 1.678 | 43,5% | 22,5% | 0,5% | 0,6% |
| 26 | 26 | Lexus | 468 | 1.359 | 14,7% | 23,5% | 0,4% | 0,5% |
| 27 | 28 | SsangYong | 432 | 992 | 52,7% | 36,1% | 0,4% | 0,3% |
| 28 | 27 | Suzuki | 353 | 1.176 | 63,4% | 84,3% | 0,3% | 0,4% |
| 29 | 29 | Alfa Romeo | 214 | 707 | -2,7% | 4,6% | 0,2% | 0,2% |
| 30 | 30 | Jaguar | 195 | 513 | 103,1% | 144,3% | 0,2% | 0,2% |
| 30 | 32 | Subaru | 195 | 468 | 15,4% | 13,9% | 0,2% | 0,2% |
| 31 | 31 | Porsche | 178 | 494 | -23,6% | -15,7% | 0,2% | 0,2% |
| 32 | 33 | Abarth | 55 | 132 | 66,7% | 97,0% | 0,0% | 0,0% |
| 33 | 35 | Lancia | 54 | 100 | -67,5% | -64,9% | 0,0% | 0,0% |
| 34 | 34 | Infiniti | 43 | 115 | -41,9% | -25,3% | 0,0% | 0,0% |
| 35 | 36 | Maserati | 17 | 43 | 30,8% | 16,2% | 0,0% | 0,0% |
| 36 | 37 | Mahindra | 10 | 26 | 11,1% | 23,8% | 0,0% | 0,0% |
| 37 | 38 | Bentley | 3 | 11 | 0,0% | 22,2% | 0,0% | 0,0% |
| 37 | 41 | Aston Martin | 3 | 4 | 200,0% | -33,3% | 0,0% | 0,0% |
| 37 | 39 | Ferrari | 3 | 10 | -72,7% | -54,5% | 0,0% | 0,0% |
| 38 | 43 | McLaren | 1 | 1 | 0,0% | 0,0% |
| Rank Mar | Rank Q1 | Group | Mar | Q1 | Mar Var | Q1 Var | Mar% | Q1% |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Volkswagen | 22.302 | 62.865 | -12,9% | -4,6% | 19,9% | 21,9% |
| 2 | 2 | Renault-Nissan | 18.128 | 41.976 | -10,8% | -7,9% | 16,2% | 14,6% |
| 3 | 3 | PSA | 15.746 | 39.195 | 3,5% | 14,6% | 14,0% | 13,6% |
| 4 | 5 | Hyundai-Kia | 11.024 | 24.918 | 3,5% | 8,8% | 9,8% | 8,7% |
| 5 | 4 | General Motors | 9.299 | 25.011 | 10,7% | 26,4% | 8,3% | 8,7% |
| 6 | 6 | Ford | 6.345 | 15.685 | -26,2% | -12,0% | 5,7% | 5,5% |
| 7 | 7 | Toyota | 5.849 | 15.671 | 8,3% | 12,3% | 5,2% | 5,5% |
| 8 | 9 | FCA | 5.824 | 14.291 | 12,7% | 11,3% | 5,2% | 5,0% |
| 9 | 8 | BMW | 5.344 | 14.891 | 23,6% | 18,5% | 4,8% | 5,2% |
| 10 | 10 | Mercedes Daimler | 4.919 | 13.637 | 38,8% | 40,4% | 4,4% | 4,7% |
| Rank Mar | Rank Q1 | Model | Mar | Q1 | Mar Var | Q1 Var | Mar% | Q1% |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Seat Leon | 3.609 | 9.748 | 1,8% | 2,8% | 3,2% | 3,4% |
| 2 | 2 | Seat Ibiza | 3.293 | 8.145 | -16,3% | -20,6% | 3,0% | 2,9% |
| 3 | 4 | Opel Corsa | 2.897 | 6.801 | 13,0% | 16,8% | 2,6% | 2,4% |
| 4 | 7 | Nissan Qashqai | 2.591 | 5.695 | -21,7% | -14,8% | 2,3% | 2,0% |
| 5 | 9 | Dacia Sandero | 2.576 | 5.339 | 27,0% | -6,7% | 2,3% | 1,9% |
| 6 | 6 | Peugeot 308 | 2.523 | 6.344 | 27,4% | 46,1% | 2,3% | 2,2% |
| 7 | 3 | Volkswagen Polo | 2.485 | 6.994 | -23,4% | -1,6% | 2,2% | 2,5% |
| 8 | 8 | Peugeot 208 | 2.242 | 5.587 | -9,3% | 6,8% | 2,0% | 2,0% |
| 9 | 5 | Volkswagen Golf | 2.224 | 6.358 | -6,8% | -9,5% | 2,0% | 2,2% |
| 10 | 12 | Renault Clio | 2.072 | 4.935 | -12,0% | -9,1% | 1,9% | 1,7% |
| 11 | 10 | Opel Astra | 1.987 | 5.239 | -12,5% | 9,3% | 1,8% | 1,8% |
| 12 | 17 | Ford Focus | 1.906 | 4.132 | -35,1% | -17,0% | 1,7% | 1,5% |
| 13 | 23 | Fiat 500 | 1.842 | 3.683 | 48,8% | 17,0% | 1,7% | 1,3% |
| 14 | 20 | Hyundai Tucson | 1.818 | 3.854 | 1,6% | 1,4% | ||
| 15 | 18 | Peugeot 2008 | 1.733 | 4.016 | 15,8% | 23,9% | 1,6% | 1,4% |
| 16 | 21 | Nissan Juke | 1.650 | 3.729 | 18,1% | 20,3% | 1,5% | 1,3% |
| 17 | 11 | Toyota Auris | 1.616 | 4.975 | -5,5% | 9,1% | 1,5% | 1,7% |
| 18 | 29 | Hyundai i20 | 1.610 | 2.952 | 44,1% | 57,1% | 1,4% | 1,0% |
| 19 | 15 | Kia Sportage | 1.585 | 4.151 | 3,3% | 20,5% | 1,4% | 1,5% |
| 20 | 16 | Renault Captur | 1.547 | 4.138 | -11,6% | 17,8% | 1,4% | 1,5% |
| 21 | 13 | Opel Mokka | 1.545 | 4.283 | 29,6% | 32,0% | 1,4% | 1,5% |
| 22 | 19 | Citroen C4 Picasso | 1.525 | 3.867 | 0,0% | 6,5% | 1,4% | 1,4% |
| 23 | 24 | Citroen C3 | 1.469 | 3.494 | 4,3% | 24,4% | 1,3% | 1,2% |
| 24 | 25 | Toyota Yaris | 1.388 | 3.488 | -0,9% | 4,5% | 1,2% | 1,2% |
| 25 | 28 | Ford Fiesta | 1.368 | 2.976 | -34,9% | -23,1% | 1,2% | 1,0% |
| 26 | 26 | Renault Mégane | 1.324 | 3.383 | -52,5% | -48,8% | 1,2% | 1,2% |
| 27 | 27 | Citroen C4 | 1.267 | 3.002 | 18,5% | 16,0% | 1,1% | 1,1% |
| 28 | 30 | Citroen C4 Cactus | 1.237 | 2.930 | -30,4% | -21,3% | 1,1% | 1,0% |
| 29 | 14 | Audi A3 | 1.195 | 4.239 | -15,4% | 17,5% | 1,1% | 1,5% |
| 30 | 31 | Kia Rio | 1.174 | 2.837 | 43,2% | 54,3% | 1,1% | 1,0% |
| 31 | 44 | Hyundai i30 | 1.105 | 2.327 | -26,3% | -24,9% | 1,0% | 0,8% |
| 32 | 40 | Dacia Duster | 1.103 | 2.460 | 8,0% | -13,9% | 1,0% | 0,9% |
| 33 | 38 | Renault Kadjar | 1.070 | 2.519 | 1,0% | 0,9% | ||
| 34 | 39 | Kia Ceed | 1.064 | 2.505 | -23,9% | -13,9% | 1,0% | 0,9% |
| 35 | 37 | Peugeot 3008 | 1.007 | 2.551 | 20,9% | 29,6% | 0,9% | 0,9% |
| 36 | 43 | Mini | 940 | 2.337 | 39,9% | 31,5% | 0,8% | 0,8% |
| 37 | 33 | BMW 1 Series | 936 | 2.598 | 51,5% | 16,9% | 0,8% | 0,9% |
| 38 | 36 | Mercedes A Class | 935 | 2.555 | 38,3% | 39,2% | 0,8% | 0,9% |
| 39 | 45 | Fiat 500L | 906 | 2.312 | -35,3% | -14,4% | 0,8% | 0,8% |
| 40 | 60 | Toyota Verso | 903 | 1.659 | 74,3% | 27,4% | 0,8% | 0,6% |
| 41 | 32 | Fiat Panda | 899 | 2.807 | -25,6% | -12,1% | 0,8% | 1,0% |
| 41 | 22 | Opel Zafira Tourer | 899 | 3.701 | 55,0% | 131,0% | 0,8% | 1,3% |
| 42 | 59 | Nissan X-Trail | 890 | 1.672 | 108,9% | 96,0% | 0,8% | 0,6% |
| 43 | 42 | Volkswagen Passat | 889 | 2.425 | 25,6% | 39,0% | 0,8% | 0,9% |
| 44 | 41 | BMW 3 Series | 866 | 2.435 | 19,1% | 13,7% | 0,8% | 0,9% |
| 45 | 47 | Opel Insignia | 855 | 2.140 | -10,7% | -3,0% | 0,8% | 0,8% |
| 46 | 48 | Kia Carens | 842 | 2.073 | 12,1% | 12,1% | 0,8% | 0,7% |
| 47 | 46 | Audi A4 | 825 | 2.214 | 5,9% | 0,7% | 0,7% | 0,8% |
| 48 | 52 | Ford Kuga | 753 | 1.890 | 42,3% | 28,4% | 0,7% | 0,7% |
| 49 | 57 | Citroen C-Elysée | 741 | 1.714 | 121,2% | 180,1% | 0,7% | 0,6% |
| 50 | 35 | Audi A1 | 738 | 2.560 | 8,8% | 16,5% | 0,7% | 0,9% |
