Slovenian autos market slightly recovered in 2023. Following the previous year double-digit fall, in 2023 sales at 47,887 increased only 3.9%. Unchanged the leadership, with Volkswagen ahead of Skoda and Renault.
Market Trend and Outlook
The Slovenian auto market closes with a total of 47,887 new registrations and being up 3.9%. The December 2023 grows for the fourth month after falling 3.1% in August, reporting 2,703 sales (+7.4%).
Looking at cumulative data up to December 2023, brand-wise the leader remains Volkswagen with 7,259 sales (-1.3%), followed by Skoda with 5,240 (+14.5%) and Renault with 4,152 registrations (+3.0%).
Toyota rises 1 spot into 4th with 3,324 (+12.8%), in front of Kia -up 1 spot- at 2,476 (-13.1%), Peugeot with 2,434 (-2.1%) and Hyundai -down 3 spots- with 2,295 sales (-28.3%).
Citroen maintains 8th spot with 1,882 sales (-11.1%), followed by Dacia in 9th -up 1 spot- with 1,877 sales (-0.1%) and Audi, jumping 3 spot into 10th with 1,833 new car registrations (+33.2%).
Looking at specific model the Skoda Octavia is still the best seller rising 19.0% in sales from the prior year, followed previous year’s leader the Volkswagen T-Roc down 11.9%.
Medium-Term Market Trend
The Slovenian auto market has had many ups and downs in recent years. Demand for passenger cars fluctuated between 48k and 60k from 2010 to 2015. The market then started to gain momentum breaking the 60k resistance in 2016, finishing the year at 63,563. The uptrend continued for a few years reaching the current all-time high of 81,473 sales in 2018. Momentum then slowed down in 2019 that closed at 81,420 sales.
The arrival of the pandemic in 2020 forced many European countries to implement the lockdown, blocking entire economies. The Slovenian car market dropped 26.8% because of this, closing the year at 59,621.
Post-pandemic demand for passenger cars began a slow recovery in 2021 (+5.5%), that came to a halt in the following year. In fact, 2022 totaled 46,111 sales, a 14.2% loss from the previous year. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips, and the Governments push towards Evs.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.
